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© Siemens AG 2013 All rights reserved. Answers for life.
Distributed Product Owner Team
for an Agile Medical Development
Strategies for growth, communication, and customer collaboration
Andrea Heck, XP 2013 Conference, Vienna, June 2013
2013-05-24
Siemens AG 2013 All rights reserved.
Page 2 Andrea Heck / Healthcare SYNGO
Speaker
Andrea Heck
Agile Transition Lead & Agile Coach
Dipl. Inf (Univ), CSM, CSPO, CSP
Siemens AG Healthcare
SYNGO
Hartmannstr. 16
91052 Erlangen, Germany
E-mail: andrea.heck@siemens.com
Twitter: @AgileAndrea
Blog: http://agileandrea.com/
Answers for life.
2013-05-24
Siemens AG 2013 All rights reserved.
Page 3 Andrea Heck / Healthcare SYNGO
Distributed Product Owner team @ SYNGO
Customer
collaboration
Product Owner
team
communication
Growing a distributed
Product Owner team
Background
2013-05-24
Siemens AG 2013 All rights reserved.
Page 4 Andrea Heck / Healthcare SYNGO
PO team
Customer
collaboration
Product Owner
team
communication
Growing a distributed
Product Owner team
Background
Distributed Product Owner team @ SYNGO
• Get the full picture – syngo.via
• Medical product development
• Product and modules
• Large-scale distributed agile
transition
2013-05-24
Siemens AG 2013 All rights reserved.
Page 5 Andrea Heck / Healthcare SYNGO
Background
Get the full picture.
The syngo.via 3D routine and
advanced reading solution helps to
accelerate workflows across all
modalities, and is suitable for both day-
to-day and more challenging cases.
It is efficient: by helping save valuable
time, it allows physicians to focus on
their core tasks.
It is flexible: users can customize
applications, layouts and workflows.
And it is intelligent: it delivers powerful
image reading, and guides users
through the entire workflow.
2013-05-24
Siemens AG 2013 All rights reserved.
Page 6 Andrea Heck / Healthcare SYNGO
Background
Medical Software Development
It is special – many regulations need to
be considered.
For our topic it is important that the
problem domain is different from
what developers have experience in.
“My developers keep telling me: but our
users must understand our logic! – It is
very hard for them to understand the
doctors have a different work context,
and a totally different way of thinking.”
(a Product Owner)
2013-05-24
Siemens AG 2013 All rights reserved.
Page 7 Andrea Heck / Healthcare SYNGO
Background
Our product consists of
• Modules that represent certain
feature areas, and can be re-used in
different products
• Apps using the modules that are
created especially for syngo.via
Some of the syngo.via apps are
created by SYNGO, others are created
by other Siemens Business Units who
use our modules and deliver their
advanced application, e.g. a CT cardiac
app.
syngo.via
App
Module Module
App
Module
2013-05-24
Siemens AG 2013 All rights reserved.
Page 8 Andrea Heck / Healthcare SYNGO
Background
We have done the transition to agile
of a large-scale distributed
development organization
• Gradually from 2008
• A complete rollout In 2010
Goals
• Improve time to market
• Improve quality of delivered products
• Customer centered development
• Increase team productivity and
motivation
2013-05-24
Siemens AG 2013 All rights reserved.
Page 9 Andrea Heck / Healthcare SYNGO
Background
Our target structure is
• Collocated feature teams
• Distributed to multiple sites
• Suppliers as partners
Product Owner team needs to
travel and get distributed
2013-05-24
Siemens AG 2013 All rights reserved.
Page 10 Andrea Heck / Healthcare SYNGO
PO team
Customer
collaboration
Product Owner
team
communication
Growing a distributed
Product Owner team
Background
Distributed Product Owner team @ SYNGO
• Background of Product Owners
• Product Owner team structure
• Knowledge
• Skills
• Investing into Product Owners at
partner organizations
2013-05-24
Siemens AG 2013 All rights reserved.
Page 11 Andrea Heck / Healthcare SYNGO
Growing a distributed Product Owner team
Background of Product Owners – previous roles
Product
Owner
Software Developer
System Tester
System Engineer
From R&D department
Product Manager
Requirements Engineer
From Product Management
department
Radiologist
Radiology Technician
From hospital
Service Technician
From Customer
Service
2013-05-24
Siemens AG 2013 All rights reserved.
Page 12 Andrea Heck / Healthcare SYNGO
Growing a distributed Product Owner team
Product Owner team structure
At transition start:
Nearly the whole PO team was
collocated in the headquarters
• Many POs have to travel frequently
• Their teams are at other sites
• Idea:
Grow more Product Owners
at all sites
*App or Module 
Product Owner team
Module Product
Owner*
Module Product
Owner
Module Product
Owner
Project Lead Lead
Architect
Chief
Product Owner
Product
Owner
Product
Owner
Scrum
Teams
2013-05-24
Siemens AG 2013 All rights reserved.
Page 13 Andrea Heck / Healthcare SYNGO
Growing a distributed Product Owner team
Knowledge
Context of work of users
Our product!
Agile Product Management
Product Owner Role
User Stories
Requirements Engineering
Medical knowledge
Workflows in hospital
Software development context
Software Quality
Usability
Process and Regulations
Stakeholders and interfaces
within the organization
2013-05-24
Siemens AG 2013 All rights reserved.
Page 14 Andrea Heck / Healthcare SYNGO
Growing a distributed Product Owner team
Skills
Prioritization
Lead without power
Decide based on business value /
customer value
Listen to customers
High communication skills
Taking comprehensible
decisions
Coaching
Team Motivation
Ability to convince
Know when you need to ask
Presentation skills – clear,
understandable, WIIFY
Focus on substantial issues
2013-05-24
Siemens AG 2013 All rights reserved.
Page 15 Andrea Heck / Healthcare SYNGO
Growing a distributed Product Owner team
Investment into Product Owners at partner organizations
We have three successful models for Product Owners at partner sites:
1. Employ a Product Owner from external with excellent problem domain
knowledge – in our case, radiologist, and teach SW development, agile, and
our product
2. Take a long years experienced person from a leading software
development role, and teach Product Owner role, customer and business
topics
3. Ask an experienced Product Owner from headquarters to move (temporarily)
to a site
2013-05-24
Siemens AG 2013 All rights reserved.
Page 16 Andrea Heck / Healthcare SYNGO
Growing a distributed Product Owner team
Investment into Product Owners at partner organizations
Should we do this at all?
Can our partner ramp-up the competency and skill-set in due time?
?
2013-05-24
Siemens AG 2013 All rights reserved.
Page 17 Andrea Heck / Healthcare SYNGO
PO team
Customer
collaboration
Product Owner
team
communication
Growing a distributed
Product Owner team
Background
Distributed Product Owner team @ SYNGO
• Whole PO team
• Core PO team
• Roles in Scrum Team
• Within the Module (App) –
three different models
• Travel needs
2013-05-24
Siemens AG 2013 All rights reserved.
Page 18 Andrea Heck / Healthcare SYNGO
Product Owner team communication
In the whole Product Owner team
• Workshops - one to two times per
year: roadmap, big features next
release, process improvement
• Weekly sync: virtual status meeting
*App or Module 
Site 
Product Owner team
Module Product
Owner*
Module Product
Owner
Module Product
Owner
Project Lead Lead
Architect
Chief
Product Owner
Product Owner Product Owners
Scrum Teams
2013-05-24
Siemens AG 2013 All rights reserved.
Page 19 Andrea Heck / Healthcare SYNGO
Product Owner team communication
In the Product Owner Core Team
• Daily sync across modules.
Important content topics are
discussed. Locally in HQ only.
• Weekly sync including module
architects. Discuss features that
concern other modules.
Locally in HQ only.
• Face to face personal meetings
between Module POs or with the
Chief PO –very helpful.
Recently we have one module PO at
a different site. =>Virtual meetings!
Product Owner team
Module Product
Owner
Module Product
Owner
Module Product
Owner
Project Lead Lead
Architect
Chief
Product Owner
=>Virtual meetings!
=>Virtual meetings!
2013-05-24
Siemens AG 2013 All rights reserved.
Page 20 Andrea Heck / Healthcare SYNGO
Product Owner team communication
Roles in Scrum Team
• System Analyst – supports Product
Owner in detailed research and
requirements. Documents backlog
grooming results in backlog and
specification document.
• Team-Architect – coordinates
technical features, redesigns, takes
care of technical debt, protects
architecture
• Scrum Master – takes care for
organization, improvement, process
System
Analyst
Scrum Master
Architect
Developers and Testers
2013-05-24
Siemens AG 2013 All rights reserved.
Page 21 Andrea Heck / Healthcare SYNGO
Product Owner team communication
Within the Module – model 1
Module Product Owner and module
architect in HQ, a few teams - onsite
and offsite.
• Module PO prioritizes backlog alone
• Backlog grooming with teams is
supported by system analyst, module
architect and team architects
• Module PO participates in the sprint
reviews with each team and accepts
the results
Module
Architect
2013-05-24
Siemens AG 2013 All rights reserved.
Page 22 Andrea Heck / Healthcare SYNGO
Product Owner team communication
Within the Module – model 2
Module Product Owner in HQ, a local
Product Owner and a module architect, a
few teams – all offsite on the same site.
• Module PO prioritizes with local PO
• Intense communication M-PO and local
PO by virtual sync meetings and visits
• Backlog grooming with teams mainly by
local PO
• Local PO participates in the sprint
reviews with each team and accepts the
results
Module
Architect
2013-05-24
Siemens AG 2013 All rights reserved.
Page 23 Andrea Heck / Healthcare SYNGO
Product Owner team communication
Within the Module – model 3
Module Product Owner and module
architect in HQ, each team with a team
Product Owner - onsite and offsite teams.
• Module PO prioritizes top level
• Top level backlog grooming with team
POs, and module architect
• Weekly virtual sync meetings of module
PO, module AR, team POs
• Team PO accepts the results of each
sprint for his/her team
• Module PO participates in selected
sprint reviews
Module
Architect
Product
Owner
2013-05-24
Siemens AG 2013 All rights reserved.
Page 24 Andrea Heck / Healthcare SYNGO
Product Owner team communication
Travel needs
• Module Product Owners travel every
sprint (4 weeks) to spend a few days
with their remote teams
• Local Product owners from sites
travel to HQ to stay in contact with the
rest of PO team, and with other
stakeholders (5 to 10 times per year)
2013-05-24
Siemens AG 2013 All rights reserved.
Page 25 Andrea Heck / Healthcare SYNGO
Customer
collaboration
Product Owner
team
communication
Growing a distributed
Product Owner team
Background
Distributed Product Owner team @ SYNGO
• Different customer types
• Congresses
• Local collaboration sites
• Customer Use Evaluation sites
• POs travel to special sites
• Radiology workshop
• Admin workshop
2013-05-24
Siemens AG 2013 All rights reserved.
Page 26 Andrea Heck / Healthcare SYNGO
Customer collaboration
Challenge:
Different Customer Types
All Product Owners need to have
access to different types of customers,
reflecting different market segments
In our case
• Big and small hospitals
• distributed hospitals with common
infrastructure
• Less and more tendency to
automation of workflows
• Country, culture, tradition…
2013-05-24
Siemens AG 2013 All rights reserved.
Page 27 Andrea Heck / Healthcare SYNGO
Customer collaboration
Congresses
Product Owners need to travel to
important congresses which our
customers visit as well, in our case e.g.
ECR in Vienna,
RSNA in Chicago,
Arab Health in Dubai
• Personal customer contacts
• Learn from customers
• Organize user meetings
2013-05-24
Siemens AG 2013 All rights reserved.
Page 28 Andrea Heck / Healthcare SYNGO
Customer collaboration
Local collaboration sites
We have collaboration contracts with
hospitals at the cities where our
development teams are
• Hospital visits for team members
• Product Owners have a local
contact
• Sometimes local contact can be
used for showing intermediate
state of features
2013-05-24
Siemens AG 2013 All rights reserved.
Page 29 Andrea Heck / Healthcare SYNGO
Customer collaboration
Customer Use Evaluation sites
We do a Customer Use Evaluation
before each product release at 15 to 20
sites around the globe
• Each Product Owner is responsible
for one site as main contact for all
topics
• All Product Owners get summarized
feedback from Customer sites
• All Product Owners can ask selected
Customer sites about their specific
topics
2013-05-24
Siemens AG 2013 All rights reserved.
Page 30 Andrea Heck / Healthcare SYNGO
Customer collaboration
Product Owners travel to special
sites
Some Product Owners still need quite
specific customers for their topics:
• Who is advanced enough or thinks
abstract enough about future needs
to talk about this particular topic?
• With whom can we talk about a topic
that is still totally confidential?
2013-05-24
Siemens AG 2013 All rights reserved.
Page 31 Andrea Heck / Healthcare SYNGO
Customer collaboration
Radiology workshop
• Once per year, 10 -15 radiologists
from customers are invited to one site
for 3 days
• Good mixture of customer types and
countries
• All Product Owners can present and
participate
• They present the features of the
current release for early feedback
• They give a preview on concepts for
next release:
a) useful feature?
b) useable concept?
2013-05-24
Siemens AG 2013 All rights reserved.
Page 32 Andrea Heck / Healthcare SYNGO
Customer collaboration
Admin workshop
• Once per year, 10 IT admins and
clinical admins from customers are
invited to one site for 3 days
• Selection criteria: long term installed
site and intense usage of admin tools
and features
• Mainly for Product Owners from the
admin related module, others can
participate
• Excellent feedback from users
• The Module PO gives the admins
virtual money to spend on different
future features and wishes => they
learn how we prioritize
2013-05-24
Siemens AG 2013 All rights reserved.
Page 33 Andrea Heck / Healthcare SYNGO
Conclusion?
Customer
collaboration
Product Owner
team
communication
Growing a distributed
Product Owner team
Background
2013-05-24
Siemens AG 2013 All rights reserved.
Page 34 Andrea Heck / Healthcare SYNGO
Conclusion?
Yes, we can!
Yes, it is possible and has lots of
advantages to distribute the Product
Owner team with the collocated Scrum
teams to the sites.
However, it requires
• A lot of travel for the POs in the
headquarters as well as the POs at
supplier sites
• Careful, background and skill oriented
selection of persons for the PO role
• Investment into closing the
knowledge gaps and improving skills
2013-05-24
Siemens AG 2013 All rights reserved.
Page 35 Andrea Heck / Healthcare SYNGO
Speaker Bio
Andrea Heck
Agile Transition Lead & Agile Coach
Dipl. Inf (Univ), CSM, CSPO, CSP
Siemens AG Healthcare
SYNGO
Hartmannstr. 16
91052 Erlangen, Germany
E-mail: andrea.heck@siemens.com
Twitter: @AgileAndrea
Blog: http://agileandrea.com/
Answers for life.

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Distributed product owner team for an agile medical development xp2013 Vienna

  • 1. © Siemens AG 2013 All rights reserved. Answers for life. Distributed Product Owner Team for an Agile Medical Development Strategies for growth, communication, and customer collaboration Andrea Heck, XP 2013 Conference, Vienna, June 2013
  • 2. 2013-05-24 Siemens AG 2013 All rights reserved. Page 2 Andrea Heck / Healthcare SYNGO Speaker Andrea Heck Agile Transition Lead & Agile Coach Dipl. Inf (Univ), CSM, CSPO, CSP Siemens AG Healthcare SYNGO Hartmannstr. 16 91052 Erlangen, Germany E-mail: andrea.heck@siemens.com Twitter: @AgileAndrea Blog: http://agileandrea.com/ Answers for life.
  • 3. 2013-05-24 Siemens AG 2013 All rights reserved. Page 3 Andrea Heck / Healthcare SYNGO Distributed Product Owner team @ SYNGO Customer collaboration Product Owner team communication Growing a distributed Product Owner team Background
  • 4. 2013-05-24 Siemens AG 2013 All rights reserved. Page 4 Andrea Heck / Healthcare SYNGO PO team Customer collaboration Product Owner team communication Growing a distributed Product Owner team Background Distributed Product Owner team @ SYNGO • Get the full picture – syngo.via • Medical product development • Product and modules • Large-scale distributed agile transition
  • 5. 2013-05-24 Siemens AG 2013 All rights reserved. Page 5 Andrea Heck / Healthcare SYNGO Background Get the full picture. The syngo.via 3D routine and advanced reading solution helps to accelerate workflows across all modalities, and is suitable for both day- to-day and more challenging cases. It is efficient: by helping save valuable time, it allows physicians to focus on their core tasks. It is flexible: users can customize applications, layouts and workflows. And it is intelligent: it delivers powerful image reading, and guides users through the entire workflow.
  • 6. 2013-05-24 Siemens AG 2013 All rights reserved. Page 6 Andrea Heck / Healthcare SYNGO Background Medical Software Development It is special – many regulations need to be considered. For our topic it is important that the problem domain is different from what developers have experience in. “My developers keep telling me: but our users must understand our logic! – It is very hard for them to understand the doctors have a different work context, and a totally different way of thinking.” (a Product Owner)
  • 7. 2013-05-24 Siemens AG 2013 All rights reserved. Page 7 Andrea Heck / Healthcare SYNGO Background Our product consists of • Modules that represent certain feature areas, and can be re-used in different products • Apps using the modules that are created especially for syngo.via Some of the syngo.via apps are created by SYNGO, others are created by other Siemens Business Units who use our modules and deliver their advanced application, e.g. a CT cardiac app. syngo.via App Module Module App Module
  • 8. 2013-05-24 Siemens AG 2013 All rights reserved. Page 8 Andrea Heck / Healthcare SYNGO Background We have done the transition to agile of a large-scale distributed development organization • Gradually from 2008 • A complete rollout In 2010 Goals • Improve time to market • Improve quality of delivered products • Customer centered development • Increase team productivity and motivation
  • 9. 2013-05-24 Siemens AG 2013 All rights reserved. Page 9 Andrea Heck / Healthcare SYNGO Background Our target structure is • Collocated feature teams • Distributed to multiple sites • Suppliers as partners Product Owner team needs to travel and get distributed
  • 10. 2013-05-24 Siemens AG 2013 All rights reserved. Page 10 Andrea Heck / Healthcare SYNGO PO team Customer collaboration Product Owner team communication Growing a distributed Product Owner team Background Distributed Product Owner team @ SYNGO • Background of Product Owners • Product Owner team structure • Knowledge • Skills • Investing into Product Owners at partner organizations
  • 11. 2013-05-24 Siemens AG 2013 All rights reserved. Page 11 Andrea Heck / Healthcare SYNGO Growing a distributed Product Owner team Background of Product Owners – previous roles Product Owner Software Developer System Tester System Engineer From R&D department Product Manager Requirements Engineer From Product Management department Radiologist Radiology Technician From hospital Service Technician From Customer Service
  • 12. 2013-05-24 Siemens AG 2013 All rights reserved. Page 12 Andrea Heck / Healthcare SYNGO Growing a distributed Product Owner team Product Owner team structure At transition start: Nearly the whole PO team was collocated in the headquarters • Many POs have to travel frequently • Their teams are at other sites • Idea: Grow more Product Owners at all sites *App or Module  Product Owner team Module Product Owner* Module Product Owner Module Product Owner Project Lead Lead Architect Chief Product Owner Product Owner Product Owner Scrum Teams
  • 13. 2013-05-24 Siemens AG 2013 All rights reserved. Page 13 Andrea Heck / Healthcare SYNGO Growing a distributed Product Owner team Knowledge Context of work of users Our product! Agile Product Management Product Owner Role User Stories Requirements Engineering Medical knowledge Workflows in hospital Software development context Software Quality Usability Process and Regulations Stakeholders and interfaces within the organization
  • 14. 2013-05-24 Siemens AG 2013 All rights reserved. Page 14 Andrea Heck / Healthcare SYNGO Growing a distributed Product Owner team Skills Prioritization Lead without power Decide based on business value / customer value Listen to customers High communication skills Taking comprehensible decisions Coaching Team Motivation Ability to convince Know when you need to ask Presentation skills – clear, understandable, WIIFY Focus on substantial issues
  • 15. 2013-05-24 Siemens AG 2013 All rights reserved. Page 15 Andrea Heck / Healthcare SYNGO Growing a distributed Product Owner team Investment into Product Owners at partner organizations We have three successful models for Product Owners at partner sites: 1. Employ a Product Owner from external with excellent problem domain knowledge – in our case, radiologist, and teach SW development, agile, and our product 2. Take a long years experienced person from a leading software development role, and teach Product Owner role, customer and business topics 3. Ask an experienced Product Owner from headquarters to move (temporarily) to a site
  • 16. 2013-05-24 Siemens AG 2013 All rights reserved. Page 16 Andrea Heck / Healthcare SYNGO Growing a distributed Product Owner team Investment into Product Owners at partner organizations Should we do this at all? Can our partner ramp-up the competency and skill-set in due time? ?
  • 17. 2013-05-24 Siemens AG 2013 All rights reserved. Page 17 Andrea Heck / Healthcare SYNGO PO team Customer collaboration Product Owner team communication Growing a distributed Product Owner team Background Distributed Product Owner team @ SYNGO • Whole PO team • Core PO team • Roles in Scrum Team • Within the Module (App) – three different models • Travel needs
  • 18. 2013-05-24 Siemens AG 2013 All rights reserved. Page 18 Andrea Heck / Healthcare SYNGO Product Owner team communication In the whole Product Owner team • Workshops - one to two times per year: roadmap, big features next release, process improvement • Weekly sync: virtual status meeting *App or Module  Site  Product Owner team Module Product Owner* Module Product Owner Module Product Owner Project Lead Lead Architect Chief Product Owner Product Owner Product Owners Scrum Teams
  • 19. 2013-05-24 Siemens AG 2013 All rights reserved. Page 19 Andrea Heck / Healthcare SYNGO Product Owner team communication In the Product Owner Core Team • Daily sync across modules. Important content topics are discussed. Locally in HQ only. • Weekly sync including module architects. Discuss features that concern other modules. Locally in HQ only. • Face to face personal meetings between Module POs or with the Chief PO –very helpful. Recently we have one module PO at a different site. =>Virtual meetings! Product Owner team Module Product Owner Module Product Owner Module Product Owner Project Lead Lead Architect Chief Product Owner =>Virtual meetings! =>Virtual meetings!
  • 20. 2013-05-24 Siemens AG 2013 All rights reserved. Page 20 Andrea Heck / Healthcare SYNGO Product Owner team communication Roles in Scrum Team • System Analyst – supports Product Owner in detailed research and requirements. Documents backlog grooming results in backlog and specification document. • Team-Architect – coordinates technical features, redesigns, takes care of technical debt, protects architecture • Scrum Master – takes care for organization, improvement, process System Analyst Scrum Master Architect Developers and Testers
  • 21. 2013-05-24 Siemens AG 2013 All rights reserved. Page 21 Andrea Heck / Healthcare SYNGO Product Owner team communication Within the Module – model 1 Module Product Owner and module architect in HQ, a few teams - onsite and offsite. • Module PO prioritizes backlog alone • Backlog grooming with teams is supported by system analyst, module architect and team architects • Module PO participates in the sprint reviews with each team and accepts the results Module Architect
  • 22. 2013-05-24 Siemens AG 2013 All rights reserved. Page 22 Andrea Heck / Healthcare SYNGO Product Owner team communication Within the Module – model 2 Module Product Owner in HQ, a local Product Owner and a module architect, a few teams – all offsite on the same site. • Module PO prioritizes with local PO • Intense communication M-PO and local PO by virtual sync meetings and visits • Backlog grooming with teams mainly by local PO • Local PO participates in the sprint reviews with each team and accepts the results Module Architect
  • 23. 2013-05-24 Siemens AG 2013 All rights reserved. Page 23 Andrea Heck / Healthcare SYNGO Product Owner team communication Within the Module – model 3 Module Product Owner and module architect in HQ, each team with a team Product Owner - onsite and offsite teams. • Module PO prioritizes top level • Top level backlog grooming with team POs, and module architect • Weekly virtual sync meetings of module PO, module AR, team POs • Team PO accepts the results of each sprint for his/her team • Module PO participates in selected sprint reviews Module Architect Product Owner
  • 24. 2013-05-24 Siemens AG 2013 All rights reserved. Page 24 Andrea Heck / Healthcare SYNGO Product Owner team communication Travel needs • Module Product Owners travel every sprint (4 weeks) to spend a few days with their remote teams • Local Product owners from sites travel to HQ to stay in contact with the rest of PO team, and with other stakeholders (5 to 10 times per year)
  • 25. 2013-05-24 Siemens AG 2013 All rights reserved. Page 25 Andrea Heck / Healthcare SYNGO Customer collaboration Product Owner team communication Growing a distributed Product Owner team Background Distributed Product Owner team @ SYNGO • Different customer types • Congresses • Local collaboration sites • Customer Use Evaluation sites • POs travel to special sites • Radiology workshop • Admin workshop
  • 26. 2013-05-24 Siemens AG 2013 All rights reserved. Page 26 Andrea Heck / Healthcare SYNGO Customer collaboration Challenge: Different Customer Types All Product Owners need to have access to different types of customers, reflecting different market segments In our case • Big and small hospitals • distributed hospitals with common infrastructure • Less and more tendency to automation of workflows • Country, culture, tradition…
  • 27. 2013-05-24 Siemens AG 2013 All rights reserved. Page 27 Andrea Heck / Healthcare SYNGO Customer collaboration Congresses Product Owners need to travel to important congresses which our customers visit as well, in our case e.g. ECR in Vienna, RSNA in Chicago, Arab Health in Dubai • Personal customer contacts • Learn from customers • Organize user meetings
  • 28. 2013-05-24 Siemens AG 2013 All rights reserved. Page 28 Andrea Heck / Healthcare SYNGO Customer collaboration Local collaboration sites We have collaboration contracts with hospitals at the cities where our development teams are • Hospital visits for team members • Product Owners have a local contact • Sometimes local contact can be used for showing intermediate state of features
  • 29. 2013-05-24 Siemens AG 2013 All rights reserved. Page 29 Andrea Heck / Healthcare SYNGO Customer collaboration Customer Use Evaluation sites We do a Customer Use Evaluation before each product release at 15 to 20 sites around the globe • Each Product Owner is responsible for one site as main contact for all topics • All Product Owners get summarized feedback from Customer sites • All Product Owners can ask selected Customer sites about their specific topics
  • 30. 2013-05-24 Siemens AG 2013 All rights reserved. Page 30 Andrea Heck / Healthcare SYNGO Customer collaboration Product Owners travel to special sites Some Product Owners still need quite specific customers for their topics: • Who is advanced enough or thinks abstract enough about future needs to talk about this particular topic? • With whom can we talk about a topic that is still totally confidential?
  • 31. 2013-05-24 Siemens AG 2013 All rights reserved. Page 31 Andrea Heck / Healthcare SYNGO Customer collaboration Radiology workshop • Once per year, 10 -15 radiologists from customers are invited to one site for 3 days • Good mixture of customer types and countries • All Product Owners can present and participate • They present the features of the current release for early feedback • They give a preview on concepts for next release: a) useful feature? b) useable concept?
  • 32. 2013-05-24 Siemens AG 2013 All rights reserved. Page 32 Andrea Heck / Healthcare SYNGO Customer collaboration Admin workshop • Once per year, 10 IT admins and clinical admins from customers are invited to one site for 3 days • Selection criteria: long term installed site and intense usage of admin tools and features • Mainly for Product Owners from the admin related module, others can participate • Excellent feedback from users • The Module PO gives the admins virtual money to spend on different future features and wishes => they learn how we prioritize
  • 33. 2013-05-24 Siemens AG 2013 All rights reserved. Page 33 Andrea Heck / Healthcare SYNGO Conclusion? Customer collaboration Product Owner team communication Growing a distributed Product Owner team Background
  • 34. 2013-05-24 Siemens AG 2013 All rights reserved. Page 34 Andrea Heck / Healthcare SYNGO Conclusion? Yes, we can! Yes, it is possible and has lots of advantages to distribute the Product Owner team with the collocated Scrum teams to the sites. However, it requires • A lot of travel for the POs in the headquarters as well as the POs at supplier sites • Careful, background and skill oriented selection of persons for the PO role • Investment into closing the knowledge gaps and improving skills
  • 35. 2013-05-24 Siemens AG 2013 All rights reserved. Page 35 Andrea Heck / Healthcare SYNGO Speaker Bio Andrea Heck Agile Transition Lead & Agile Coach Dipl. Inf (Univ), CSM, CSPO, CSP Siemens AG Healthcare SYNGO Hartmannstr. 16 91052 Erlangen, Germany E-mail: andrea.heck@siemens.com Twitter: @AgileAndrea Blog: http://agileandrea.com/ Answers for life.