Presentation of services, case studies and references

1. Communication that pays off
Full-Service PR
Agentur Lorenzoni GmbH

2. About us - Hard Facts
o Established in 1997 by Beate Lorenzoni, former Press Officer at
NEC Germany GmbH
o Owner-operated and independent
o Eloquent writing, targeted to vertical markets (i.e. Electronics/Embedded,
o Green Energy, Industrial, Lifestyle)
o Established media contacts
o Pan-European activities
o Pro-active, results-driven working style

3. About us - Soft Skills
o Integrated communications approach
o Targeted to markets and clients
o Reliable partner
o ‚Active listening„, combination, implementation
o Slim organization => fast and efficient
o Skilled in technical terms and coherences
o Content and texts adapted to needs of media in regards to content and
individual style

4. We establish a balanced communications picture of your company with an
integrated communications approach
Issues Management
Media Relations
Monitoring of market
and competition
Definition of PR-
outline and
measures
Initial Briefing
SWOT Analysis
Multiple use of topics => maximum efficiency
Evaluation,
Reporting

5. PR- and press work:
 Strategic consulting for market
differentiation and product
positioning
 Integrated communications
programs
 Issues management
 Corporate Communications
 Support for newcomers in German
markets
 Sales support measures
Text service:
 Press releases, special interest
articles, case studies, interviews …
 Customer and in-house magazines
 Web content
Event management:
 Sales and media events
 PR at exhibitions, trade fairs
Marketing:
 Media / advertisement planning
 Support for exhibitions, trade fairs
… and your individual PR concept!

6. Agentur Lorenzoni GmbH
Case Studies

7. Composition and editing of various
information as support for sales,
marketing, PR and for the corporate
image of the company
Application articles, data sheets with
project reports, customer
magazines, flyer …
 Efficient handout at exhibitions
 Medium (print/online) for the
establishment of contacts
 Hand-out tool for existing customers
 Integration on company websites
Sales Support – brochures, flyers, customer magazines
Automotive
customer
newsletter
Project
Data
sheets
Customer flyer

8. 
 Communication of the booth concept,
pre-announcements of products and
highlights in target media
 Publications of articles, interviews, press
releases in target media at time of show
(local media, special interest magazines,
business oriented magazines)
 Event for journalists/customers
 1:1 meetings at booth
 Give-aways
Results:
 Messages of Wind River clearly
transmitted
 Corporate image pushed
PR for Wind River at Embedded World
exhibition – increase of name
recognition and Corporate image

9. Positioning in the competitive
lighting market
LED technology has driven lighting to be
one of the key markets of electronics. To
be successful in this market, the European-
wide target groups need to be convinced at
an early point in time of the offering and
competence of broadband distributor
Rutronik.
 PR campaign with core messages
 Special interest articles, case studies,
interviews, press releases
 Establishment of spokes persons
 Seminars used for news coverage
Markt &
Technik
LICHT
Highlight
EPN
Elektronik
Praxis
A&V
Elettronica

10.  „Trend spotting“
 Use actual topics, find
“sexy” topics
 Make an interesting case
 Put message in clear words
 Background information
 Interviews with key
target media
Handelsblatt
Finanz &
Wirtschaft/CH Markt &
Mittelstand
Süddeutsche
Zeitung
VDI-
Nachrichten
Technological topics for daily
newspapers and economic magazines

11. Testimonials
(excerpt)

12. “As distributor for electromechanical components we always had enough technical information which we forwarded to
individual special interest magazines. But the really interesting facts and news of our company tended to get lost. PR-
Agency Lorenzoni has been recommended to us from one of their customers who was very content over many years.
They possess the connections needed as well as the specific technical know-how to process our deficiency of information
within shortest time and to push regular news about our company in the leading national and international magazines.”
Edgar Huber, Manager MarKom, RUTRONIK Elektronische Bauelemente GmbH (February 2007)
“NetModule supports its customers with the integration and use of state-of-the-art communications and internet
technologies. With a very intense day-to-day business, we don‟t have much time for the editing of information for media.
But, for media coverage dedicated commitment and excellent contacts are needed. This is what Agentur Lorenzoni offers
us, and they are very flexible and highly committed. Thus, the agency is invaluable for us. No matter if press texts,
support at exhibitions or events – their high professionalism proves itself again and again.”
Jürgen Kern, CEO NetModule AG (August 2008)
“Agency Lorenzoni has started PR-support for Wind River in 1997 – then Wind River was hardly known in Europe. The
agency has successfully promoted Wind River and the products and in particular pushed our branding in Central Europe.
Thanks to excellent media contacts the agency has always topped the targets. The team is flexible and works highly
professional. We appreciate the straightforwardness in our co-operation.”
Ralf Fachet, former Business Development Manager, Wind River Europe (January 2004)

14. Agentur Lorenzoni GmbH
Beate Lorenzoni
Landshuter Str. 29
85435 Erding
ph +49 8122 55917-0
fax +49 8122 55917-29
pr@lorenzoni.de
www.lorenzoni.de
Competence is no coincidence.