http://www.agentredefined.com. Get the proper information you need in building a new website for your Real Estate business or office.

1. the
real
estate
website
online
marke0ng
|
websites
|
social
media
TECHNOLOGY
Tuesday, June 19, 12

2. realtor
training
blog
Zillow
&
Trulia
Profile
setup
videos
Social
Media
Profile
setup
videos
THE
ONLINE
MARKETING
PLAN
FOR
REALTORS
more
training
coming
soon.......
TECHNOLOGY
Tuesday, June 19, 12

3. george
cuevas
former
realtor
tech
geek
trying
to
make
sense
of
online
marke0ng
for
realtors
TECHNOLOGY
Tuesday, June 19, 12

4. you
can
download
it
from
the
Realtor
Training
Blog
the
real
estate
website
should
be
just
one
part
of
your
overall
online
plan
first
ques0on
about
gePng
your
website:
What
is
the
purpose
of
it?
TECHNOLOGY
Tuesday, June 19, 12

5. where do realtor
buyer/seller leads
come from?
YOUR
DATABASE
(sphere
of
influence)
COLD
LEAD
(advertising,
mass
mailing,
etc)
ONLINE
-­‐
INTERNET
(social
media,
websites,
etc...)
TECHNOLOGY
TECHNOLOGY
Tuesday, June 19, 12

6. three undeniable truths
about effective marketing
campaigns need an OBJECTIVE - GOAL. plus, they are
set with a Start & End Point.
campaigns should run Consistent and Repetitious.
(marketing never sleeps)
return on investment (ROI): campaigns must be
measured and analyzed for cost vs. effectiveness.
TECHNOLOGY
Tuesday, June 19, 12

7. real estate websites - the purpose:
IT SHOULD BE AN INFORMATION SOURCE
1. FIRST: ask yourself WHO is your AUDIENCE / TARGET CLIENT.
This is who the website designed for?
BUYERS - SELLERS - SHORT SALES - ETC...
a. IDX - PROPERTY SEARCH (buyers tool)
b. BUYERS INFO (mortgage calculator, school info, how-to guides)
c. SELLERS INFO (marketing plans for selling a homeowner’s property)
d. CLIENT RECOMMENDATIONS (your Zillow - Trulia - Yelp reviews)
e. INFO ON YOU (your story, pictures, your video, etc...)
f. COMMUNITY INFO (restaurants, schools, parks, activities, etc...)
g. BLOG (your way to communicate information in an SEO friendly way)
TECHNOLOGY
Tuesday, June 19, 12

8. real estate websites...
WHERE DO I START?
Ask yourself the basic questions...
1. WEBSITE COSTS? (yearly, monthly, update maintenance costs)
2. ABILITY TO CHANGE/UPDATE THE WEBSITE?
3. KEEPING YOUR WEBSITE UP WITH TECH ADVANCES?
4. ABILITY TO GET A NEW LOOK TO YOUR WEBSITE EVERY
2-3 YEARS? (MAKE-OVER)
5. AVAILABILITY OF TECH PROFESSIONALS TO WORK ON
YOUR WEBSITE?
6. FUNCTIONALITY? SEO Friendly? Navigation,Video, etc...
7. LONG LIFE SPAN / LONGEVITY
TECHNOLOGY
Tuesday, June 19, 12

9. it comes down to the website platform....
1. website platforms are like the difference between DVD
and BLUE RAY player. a website platform is like a “format”.
2. my answer for Realtors is Wordpress as the platform of
choice for a real estate website.
3. Wordpress is nothing more than a website platform to
build your next site on.
4. Wordpress is a logical choice because of...
a. COST: it’s affordable/cheap.
b. LIFESPAN: easy and affordable to update style/looks
without losing SEO.
c. STYLE: many attractive themes are available.
TECHNOLOGY wordpress
Tuesday, June 19, 12

10. why wordpress?
1. it’s SEO friendly by it’s very nature.
2. it’s used today by millions of people/businesses for websites and
blogging. (it’s not going out of style, out of date anytime soon).
3. there are 1000’s of developers who work on it (this means that
finding people to work on it is not difficult)
4. because it’s open-source software (FREE) developers are
constantly keeping it up to date with security and technology
features.
5. MOST IMPORTANT: it’s cheap, it can be made to look great,
and IDX works with it easily.
(most IDX feeds are Wordpress compatible).
TECHNOLOGY wordpress
Tuesday, June 19, 12

11. wordpress website - ownership & costs....
...with Wordpress you own your own site. (you should!!!)
Your costs should only be the following...
a. development/production costs to build the actual site.
b. yearly web hosting costs (avg. $55 - $75/year)
c. IDX, you get it directly from a IDX Provider
(eliminate the IDX middleman.)
d. updating/maintenance costs (vary depending on the
updates)
TECHNOLOGY wordpress
Tuesday, June 19, 12

12. IDX
1. Buy it directly from an IDX provider. Avoid IDX
Resellers for saving money.
Diverse Solutions, or, IDX Broker
2. If your local board offers it, get it from them if it’s cost
effective.
3. IDX charges vary depending on your local board but
average $30 - $50 month for an Agent Package.
4. Most IDX Feeds are compatible with Wordpress, or can
be made to work with Wordpress.
5. Analyze your current IDX setup and costs.
TECHNOLOGY IDX
Tuesday, June 19, 12

13. TOTAL INVESTMENT
Monthly Fee Website Service 1 Year = $600
$50/month | $600/year | Plus
2 Years = $1200
any set up fees.
3 Years = $1800
Agent Redefined Website
1 Year = $1480
$1000 Final | Plus, $55/year
after year 1 for web hosting. 2 Years w/IDX $2010
No Set-Up Fees 3 Years w/IDX $2070
TECHNOLOGY
Tuesday, June 19, 12

14. TOTAL INVESTMENT
Monthly Fee Website Service 1 Year = $600
After 3 Years: $1800.00 2 Years = $1200
(set up fees not figured) 3 Years = $1800
Agent Redefined Website 1 Year = $1480
After 3 Years: $2070.00 2 Years w/IDX $2010
(maintenance not figured) 3 Years w/IDX $2070
TECHNOLOGY
Tuesday, June 19, 12

15. wordpress for real estate...
basically a wordpress website used for
real estate is a smart choice because of
costs, longevity, functionality, and style
TECHNOLOGY wordpress
Tuesday, June 19, 12

16. see my work at www.agentredefined.com
TECHNOLOGY
Tuesday, June 19, 12

17. searching for the site you want?
show me a site you like, we may be able to
find a wordpress theme very similar to it.
most wordpress themes can be
customized to real estate.
TECHNOLOGY
Tuesday, June 19, 12

18. refining your YouTube Channel
your YouTube channel is and
can be an extension of your
website & brand.
content produced here will go
to your Facebook, Linkedin,
Twitter, Pinterest accounts,
etc...
building up videos on your
YouTube channel is an ongoing
process. there is no end. so
don’t worry about only having
1 or 2 videos to start with.
http://www.youtube.com/user/
USHomeTours
TECHNOLOGY
Tuesday, June 19, 12

19. refining your YouTube Channel
start with your property and
informational videos and get
viewers.
update your channel page to
enhance your image/brand.
videos are easy to add to any
WordPress site on any page or
blog post!!!
remember who your audience
& target market is when
creating video
goto agentredefined.com to
see more examples.
TECHNOLOGY
Tuesday, June 19, 12

20. YouTube Channel
Categories for Real
Estate Property For Sale
Buyers Info
Sellers Info
Community Info
Short Sale Info
YOU & your Intro Videos
TECHNOLOGY
Tuesday, June 19, 12

21. video training
for realtors
get info from my Realtor
Training Blog.
more free training
coming soon to the blog
on video.
have me train you and
your office at your
location.
TECHNOLOGY
Tuesday, June 19, 12

22. linking your professional profiles
website to profile
profile to website
your profiles should be part of your
real estate website.
all of your profiles should connect
back to your website.
profile badges should be part of
your Email Signature & even Some
Print Campaigns.
get more info at Realtor Training
Blog
TECHNOLOGY
Tuesday, June 19, 12

23. linking your professional profiles
website to profile - WordPress BLOG
profile to website
the combination of using your blog
with your social media profiles now
can become a powerful tool.
facbook, twitter, Pinterest, Linkedin,
are vehicles for your blog content.
your blog content also helps you
increase your SEO for your website.
useful information is valuable to
your clients.
TECHNOLOGY
Tuesday, June 19, 12

24. co-branding with
Zillow and/or Trulia
direct links from your website, email signature,
marketing pieces can go directly to Zillow/Trulia.
links can be made to your online profiles.
links can be made to search for properties and
keeping your information connected to the viewers
search.
TECHNOLOGY
Tuesday, June 19, 12

25. sizes for 851px
profile 315px
picture
You can place your wordpress website, or any page
in it directly into your facebook fan page.
Costs around $200 - $250 depending the job.
Adding additional tabs: You can place your YouTube
Channel on your facebook fan page using Involver App.
TECHNOLOGY
Tuesday, June 19, 12

26. QUESTIONS???
MY CONTACT INFO
george cuevas
george@agentredefined.com
312.320.8274
TECHNOLOGY
Tuesday, June 19, 12