Quite a huge 2014 year we saw for online marketing overall, and social media in particular. Politics have, again, played a huge rule (sometimes unwantonly) in creating new behaviors. In Asia in particular: Modi's election in India made him the second most followed politician on Facebook. With 27m fans, he's just behind Obama (The New York Times). The Hong Kong Protests, and fear of Chinese censorship or network surveillance, propelled a whole series of new behaviors and apps, such as FireChat, which does not require access to the 3G or 4G networks (check this superb webdocumentary). In Indonesia, the presidential election who made Jokowi the new leader of the 250m population country also showed how strong Twitter was there. Indonesia now makes more than 15% of ALL tweets globally. A lot of new features have popped-up on our top social media, and a few trends are emerging, such as: The rise of social commerce with Buy Buttons (Twitter, FB) and in-app shops (especially in messaging apps), and even Money transfer on Twitter and WeChat. YES, we may get close to a world with less banks... More self-destruct post features, following the success of Snapchat. Instagram has it with Bolt, Facebook adds it as a feature... Native advertising will, hopefully, help us get rid of banners and low-level ads. Did you know AdBlock is now used by 5% of the world's internet users (Monday Note)?

1. THEPATCH
Social Media Year in Review 2014.
Quick Stats. Highlights. Platform Updates - #14for2014.
Trends - Buy Buttons, Self-Destruct Posting, Cross-Device Marketing.
Looking Ahead – Our Forecast for 2015. Image Size Guide.
Read on to catch up with 2014 and brace yourself for 2015.

2. 65% 70% 18x
Of Top Brands Post
5 Times Or More
A Week On Facebook
B2B Buyers
Purchase Goods
Online
More User
Interaction on
Instagram than
Facebook
74% 60%
Increase In Twitter
Favourites if Tweet
Includes Images
Of LinkedIn Users Have
Clicked On An Ad

3. Highlights - HK ProtestsTopApps:
Whatsapp
Telegram
FireChat
1.3m
Tweets From
Sept 26-30
70%
FireChat
Downloads in
22 Hour Period

4. Highlights - Indo Elections
SBY
Phenomenal Twitter following of
Susilo Bambang Yudhoyono, the
outgoing President known on social
media as SBY
95m
Astounding number of election
Tweets sent in 2014
(FYI: Indonesia makes up >15%
of Twitter users globally)
200m
Facebook interactions RE
elections. SBY-contender Joko Widodo’s
hashtag #KeepCalmAndVoteJokowi trended
globally on the day before the election.

5. #14for2014 - Facebook
1: 20% Rule
2: New Algorithm
Ad Images with more than 20% text will be rejected.
Use this handy tool to make sure you’re in the clear.
Upgraded algorithm as of Jan 2015 sees less ‘overly promotional’ material, as
well as a short-term preference for high engagement posts since Sept 2014.
Brands must now be more personal than ever to have an edge.

6. #14for2014 - Twitter
3: Feed Images
4: Promoted Account Tweets
As of March, promoted account Tweets appear on the feed. Brands can choose
from a large variety of Twitter cards to promote their product/material.
Images now appear immediately, generating even more engagement
than before.Additionally, you can now share GIFs on Tweets.

7. #14for2014 - Instagram
6: Video
Instagram upgrades with a whole host of editing tools,
reducing the need for third-party editing apps.
Launched in 2013,Video has become increasingly popular on Insta, with brands
developing original content in the form of slideshows, stop motion and
animation. 15-second Insta video ads are here to stay!
5: New Editing Tools

8. #14for2014 - LinkedIn
7: Sales Navigator
8: New Premium Profile
The new LinkedIn Profile Page for Premium users adopts a Facebook-like
arrangement. It is more personable with larger picture sizes and also includes
profile-search SEO.
As of Sept 2014, LinkedIn upped its B2B game with the upgraded Sales Navigator.
Updates include information on job changes, press announcements, status updates
and blog posts from target accounts.

9. #14for2014 - Pinterest
9: Guided Search
10: Smarter Analytics
Mid-2014, Pinterest launched a new feature, Guided Search.With each search query,
additional queries will be suggested on top of relevant pins. Great tool for
benchmarking and content strategy.Ask us how to make Pinterest work for you!
New Analytics Dashboard and Tools let you see a) How Pinterest works best
for you; b) Learn about your audience; c) Get Tips on increasing impressions

10. #14for2014 - Google
11: Panda Algorithm
12: Google My Business
New Business Dash allows you to do the following all in one platform: a) Update
your business info; b) Add photos + virtual tour; c) Share news, posts and events;
d) View Google Insights stats; e) View web reviews of your brand/product.
Drop us a message to find out how to optimise your business on Google!
Recent Panda 4.0 upgrade to Google’s search algorithm removes sites with spam
content. Particularly affects replicated unoriginal content.

11. #14for2014 - WeChat
13: In-app Shops
14: Money Transfer
Anyone can now create their own branded stores on the platform, ready with its in-built
payment function.Ads also now available to link to in-app purchasing or out-app
purchasing.
WeChat users can now send money to each other via the platform.These two
updates in Mid-2014 places WeChat at the front of the social media pack as we
will explain in Trends.

12. Trends - Social E-Commerce
Buy Buttons In-App Shops
Facebook, Twitter
WeChat

13. Trends - Social E-Commerce
Money Transfer
Payment Details
Facebook, Twitter, WeChat
Twitter, WeChat

14. Trends - Self-Destruct Posts
2014 saw the launch of many Snapchat-like Apps
such as Bolt and Slingshot:
Meanwhile Facebook added self-destruct features to post,
and third-party app Xpire does the same for your Tweets
Bolt
Slingshot

15. Trends -Cross-Platform/Device
Facebook
relaunches Atlas, new cross-device ad server
Twitterbuys TapCommerce*
* TapCommerce tracks mobile activity (vs desktop activity
tracked by cookies) to retarget your ads across apps

16. Forecast - Markets
China
Q2 2014 study by AppFlood shows that China
accounted for 60% of global mobile ad spending
on its network in the quarter. 2015 likely to see
steady increase and beginnings of maturation.
Africa
Valued at $14bn and expected to contribute
$230bn of Africa’s GDP in 2025.
Penetration only at 16%, but soon to be
“largest working population of any continent by 2020”

17. Forecast - Messaging Apps

18. Forecast - Messaging Apps
LINE Features WeChat Features
The power of Asian messaging apps is phenomenal. They can do
everything! Just check out the above features.
2015 is likely to not only see a continued increase in
subscription, but an increase in functions.

19. Forecast - Native Advertising
*Not only do spam users and bots account for 30% of ad clicks, but
programs like AdBlock have successfully hidden commercial
advertising from many users.
2015 is the year for native
advertising, with its revenue
expected to surpass $7
billion!
Don’t miss this chance to
open up new opportunities
for engagement between you
and your customer!
Book a consultation or
training with us here.
Native Ads
appear seamless with their viewing platform,
often in the form of branded content
70% of people would rather learn about
products through content than
traditional ads.*

20. Forecast - Digital Transformation
Fear the Digital no more.
Changes In Organisations
New Business Models
The digital world isn’t so frightening when you open up your business and work with others. Whether
its freelancers or corporate innovation labs, 2015 will be full of opportunities for connecting and
collaborating. Check out how Coca Cola found “Happiness” through their innovation lab network.
2015 will also be an exciting year as companies test out new business models
for amped up corporate cultural change and idea generation.
Check out Zappos’ success story that started from within and Lego’s
brick by brick approach. Want more ideas? Talk To Us!
2015 is a time for…

21. Image Size Guide
Twitter
Profile pic: 400 x 400 px
Cover photo: 1500 x 500 px
Stream images: 440 x 220 px,
Vertically centered with a radius
of 2:1 No larger than 3MB
(max 1024 x 512, 2:1)
Facebook
Profile pic: 180 x 180 px
Cover photo: 851 x 315 px
App photo: 111 x 74
Page Timeline: 843 x 504 px
Newsfeed: 1200 x 717 px

22. Image Size Guide
G+
Profile pic: 250 x 250 px
Cover photo: 1080 x 608 (recommended)
YouTube
Video: 1280 x 760 px, 16:9 aspect
Cover photo: 2560 x 1440 px
Instagram
Profile Picture: 110 x 110
Feed Photos: 640 x 640
Pinterest
Profile: 165 x 165 px
(max 600 x 600 px)
LinkedIn
Company Logo Horizontal: (max) 100 x 60 px
Banner: 646 x 220 px (min)
Career Cover: 947 x 300 px
Company Logo Square: (max) 50 x 50 px

23. Like what you read?
Drop us a message at
martin.pasquier@agencetesla.com
for a consultation or training session!
Follow us on Twitter @agencetesla or www.agencetesla.asia
Why “The Patch”? In computing, a “patch” is a software update to correct bugs, improve performance
or update a program. We want to “patch” marketers with the latest curated social media new features.
The Patch - Social media updates for marketers from Agence Tesla Asia