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Continental Europe
Agenda

1. Profile and track record
2. Strategic update
3. Conclusion

FORTIS I 9/25/2009 I page 2
Multi-channel distribution in 8 countries
Luxembourg
(50% Life; 100% Non-Life):
Life + Non-Life
Inflow* FY 08: 1,055;
H1 09: 288
Market share of 11%
Top 2 player in Life FOS market
France (100%):
Life
Inflow* FY 08: 433;
H1 09: 153
Own agency force, IFAโ€™s
Portugal (51%):
Life + Non-Life
Inflow* FY 08: 2,430;
H1 09: 1,282
16% market share in Life
Market leader in pension funds
Millenniumbcp Fortis
Turkey (100%):
Life
Inflow* FY 08: 82;
H1 09: 35
Bancassurance via Fortis Bank
and agents

Germany (100%)
Start-up in FY 07
Credit Life and Unit Linked
products
Von Essen Bank / Fortis
Finanz
Russia (100%)
Start-up in FY 07
Term Life/savings
Bancassurance and agents
Ukraine (100%)
Acquisition # 7 Life Insurer
in FY 06
180,000 customers
Life
Agent network
Italy (50%)
Joint acquisition with BNP
Paribas Assurance
Non-Life
Bancassurance

Mix of leading positions in mature markets with smaller positions in fast growing markets
* Inflow = inflow (Life) or GWP (Non-Life) FY 08 in EUR mio, based on 100%; nr = market ranking; % = % Fortis ownership
FORTIS I 9/25/2009 I page 3
Focus on Life, with EUR 19 bn of funds under management
Business breakdown (Gross inflows FY 08: EUR 4 bn)
(1%)
Germany (2%) Turkey
France
(11%)

(5%) Non-Life
0.2 bn

Financials
EUR mio

FY 07
45

3.8 bn

(95%)
Life

(60%)
Portugal

(26%)
Luxembourg

VANB

Life
(5%) Agents
(27%)
Brokers

(6%) Agents

17

190

Life
196

214
128

Non-Life
(2%) Other

22

H1 09

Gross inflows (EUR mio)
Non-Life

Distribution breakdown (Gross inflows FY 08: EUR 4 bn)

747

55

Embedded Value

(8)

893

Net profit
(excl. general costs FII)

FY 08

3,214

3,686

3,819

FY 06

FY 07

FY 08

(4%) Other

(9%)
Brokers

1,648

H1 09

Funds under Management (EUR bn)
19.3

18.8

19.4

17.4

(66%)
Bancassurance

(81%)
Bancassurance
FY 06

FORTIS I 9/25/2009 I page 4

FY 07

FY 08

H1 09
Agenda

1. Profile and track record
2. Strategic update
3. Conclusion

FORTIS I 9/25/2009 I page 5
Aligning strategic priorities to a changed (economic) reality

Priorities

Criteria

1

Focus on core
competencies

Strengthen partnerships
Expand multi-channel distribution
Innovate and improve product portfolio
Improve operational excellence

2

Assess
current portfolio

Position in market
Critical size
Market attractiveness or potential
Potential to apply our core skills
Pay-back time
Other strategic considerations

Invest
in new markets

Leading position
Distribution strength
Value creating

3

Actively managing for value creation

FORTIS I 9/25/2009 I page 6

Illustration

Partnership with Millenniumbcp
Channel innovation in Turkey
Luxembourg FOS business

Develop / Reinforce / Divest
the existing business

Non-Life bancassurance
deal with UBI Banca in Italy
1

Millenniumbcp Fortis created in 2005:
clear value creation through partnership โ€ฆ

Funds under Management (EUR bn)

Penetration (clients) (%)

CAGR
+9%
9.6
6.7

FY 05
FY 04

FY 08

Significant increase in Funds under Management
Outperforming the market in FY 08, both in Life and
Non-Life
Embedded Value โ€“ growth since its creation (%)
CAGR
+12%

32.2

31.3

30.1

FY 06

FY 07

33.0

FY 08

33.2

FY 09

Penetration rates of insurance products in relation to
some banking products have increased to levels that are
among the European best in class:
Mortgage + Life Risk: 90%
Mortgage + Fire: 82%
Net Profit (EUR mio)
Net Profit before VOBA
Net Profit after VOBA

995

125

112

626
70 70

87

83

71

63

49

28

FY 04

FY 08

Life insurance business increased its value
by in 4 years by 59%
FORTIS I 9/25/2009 I page 7

FY 04

FY 05

FY 06

FY 07

FY 08
โ€ฆ with leading bank, gaining access to vast network โ€ฆ

9,703
7,833

3,000
2,000

4,074

3,029

1,000

10,000
8,000
6,000
4,000
2,000
0

Lusitรขnia

CA Vida

Eurovida

537 911 548 607 60

0

AXA

Top 5 banks control 80% of
Life insurance distribution,
with bancassurance as
dominant distribution
channel for Life
2.6 mio customers and more
than 900 branches

9,585

Aรงoreana

Distribution
strength

4,000

Math Reserves (Mar 09)

BPI

Market with great upside given
the low levels of insurance
premiums penetration
Life insurance as important
growth engine

Premium income (#)

Santander

In an
insurance
market with
high growth
potential

MbcpF: # 2 in Life Insurance (H1 09)

BES

Immediate gain of critical
mass in the Portuguese
insurance market, reaching
market leadership in Life
โ€’ Life: market leader with
21% market share
โ€’ Non-Life: 5% market
share
โ€’ Health: dominant position
through Mรฉdis

MbcpF

Leading
position
through
partnership
with top
league bank

CGD

(#) Roll last 12 months

MbcpF: # 6 in Non-Life Insurance (H1 09)
Premium income (#)

1,600

63.8%

Gross Claims Ratio (Dec 08)

54.9%

1,200

62.0% 80%
61.0% 61.0%
60%

52.6% 51.4%

800

40%

400

20%

0

FORTIS I 9/25/2009 I page 8

Global

Generali

Liberty*

MbcpF

Allianz

Aรงoreana

(#) Roll last 12 months

Zurich*

Axa*

CGD

0%
BES

1
1

โ€ฆ allowing us to offer innovative products to customers โ€ฆ

Innovation at the heart of Marketing / Commercial Strategy โ€ฆ
Time to market is critical
Structuring and launch of a new unit-linked product in 3 days

โ€ฆ delivering results
Unit-linked: More volume
Gross Written Premiums (EUR mio)
-40%

New products will account for 15% to 20% of Life inflow in
FY 09

Illustrations (H1 09)
Innovation pays off, as well in Investment products โ€ฆ
H1 09: EUR 1 bn inflow in Investment products

952
577

FY 05

334

FY 07

New Pet Insurance, with innovative features and a new
brand

469
214
256

2 Savings products with segment approach

โ€ฆ as in Non-Life insurance

FY 06

1,235
866

FY 07

FY 08

New offer in Pension Savings: FY 08 Best Year Ever
New annualized premiums

36% YoY growth in savings
11 Unit Linked series

+44%

+48%

Special Series weighted
46% in total sales

FY 08

Personal Accidents: More Sales at higher Premiums
New Policies (+11% YoY)
30,419

Average Premium (+42% YoY)
49

33,631

21 visibility campaigns in the bank in the first six months

27

of FY 09
FY 07
FORTIS I 9/25/2009 I page 9

FY 08

FY 07

FY 08
โ€ฆ and managed in a lean and effective way

1

Operating via lean
and effective
partnership

Fortis is an insurance expert, with extensive bank distribution know-how;
Millenniumbcp is a strong retail bank and a strong retail distribution
channel in Portugal
Fortis fully aligns with the commercial structure of the retail bank by
perfectly matching structures at Marketing/Sales levels
Mutual advantage of shared and integrated services

Perfect matching of the distribution organisation
Insurer

Lean operations reflected in low
cost ratioโ€™s

Bank

Marketing

Life cost ratio (as % of FuM)

Network Support
& Call Centre

Product Units
Marketing

Segment Units

Communication
Department

0.28%

Management
Information Unit

0.21%

FY 05

Sales

-9%

Commercial
Manager 4

Coordinating
Manager 4

Commercial
Consultant 51

Commercial
Manager 51

FY 08

Non-Life gross expense ratio

32.2%

-4%
28.9%

Branches

991
FY 05

FORTIS I 9/25/2009 I page 10

FY 08
1

First mover advantage with new agency channel in Turkey

โ€œ

Because of chosen approach and
selection method, we grow faster than
the market in agency business, with
focus on high professionals
Expanding multi-channel distribution through start-up of
agency channel in FY 08
Currently working with about 100 of the top 250 agents of
Turkey
Working with highly professional sales force ensures quality
of customer base and quality of (after) sales process
Strongest agents are supported in hiring talented new sales
people and in building the necessary infrastructure
Agency channel shows better collection and lapse rates,
higher retention
knowledge is being transferred to bank channel

FORTIS I 9/25/2009 I page 11
1

Luxembourg Life FOS activities: leading position in niche activity

Cross-border
insurance
activity

FOS: Operating from Luxembourg throughout Europe under Freedom of Services
Sophisticated product innovation focusing on providing life insurance solutions for (Ultra) High
Net Worth Individuals ((U)HNWI)
Focus on estate planning and wealth preservation
Leveraging partnership skills with major Private Banks in different geographies
Capital efficient operation

#2 in highly
international
market

Active in Belgium,
Luxembourg, France, Italy,
Switzerland, Germany,
Spain
Strong market positions in
France (#1), Belgium (#2),
Italy (#3)

GWP FY 08 โ€“ Freedom Of Services (FOS) (EUR bn)
%

Market share

2.7 29.5%

Lombard

1.0

Fortis

0.9

R+V Lebensvers.

0.7

Cardif Lux
Cali Europe

FORTIS I 9/25/2009 I page 12

0.4

10.5%
9.8%

7.7%

4.3%
2

1

Assessing current portfolio following a three step approach

Analyse current portfolio
Portugal
Luxembourg
France
Turkey
Germany
Ukraine
Russia

FORTIS I 9/25/2009 I page 13

2

Review of businesses along criteria
Position in the market
Critical size
Market attractiveness
Relevance for Fortis
Capability to create value
for Fortis within 3 to 5 year
time frame
Potential to apply our core
skills in partnership or
stand-alone
Evaluate any strategic
considerations

3

Rebalance the portfolio
Develop / reinforce entitiesโ€™
existing businesses
Reconsider and increase
sub-scale businesses
through partnerships, or
divest
Selective investments in
areas of growth meeting
the criteria or for strategic
purposes
3

Selectively investing in new markets
Invest in new markets, based on 3 criteria

Today

Obtaining a leading position
Gaining access to strong distribution franchise
Creating value as of year 3

Profile of targeted markets

(Market position)

in 3 years time

leading

small

low

high

(Potential market growth)

FORTIS I 9/25/2009 I page 14
3

UBI Banca: international partnership in P&C insurance between
Fortis and BNPP Assurance

Leading position
in Italy

# 5 in number of customers
# 4 in total loans and deposits
4 mio banking customers

Distribution strength

Large and growing network of 2,000 branches
Well-established operational platform to be used as platform to sell P&C products
through other distribution channels

Builds on core
competencies of Fortis

Fortis UK: Strong positions in Motor and Household
Non-Life bancassurance in Belgium

Value creating

Leverage the untapped potential of the relatively underdeveloped Italian non-life
bancassurance insurance market
Potential upside by broadening the product range with new products
Improve UBI Bancaโ€™s profitability by increasing the penetration rate of the bankโ€™s
customer base and pre-approving bank customers
Share investment between Fortis and BNPP Assurance of EUR 120 mio upfront and
potentially EUR 40 mio over period of 10 years

FORTIS I 9/25/2009 I page 15
Agenda

1. Profile and track record
2. Strategic update
3. Conclusion

FORTIS I 9/25/2009 I page 16
Conclusion

Fortis Continental Europe will remain an important value
contributor within the overall group portfolio
Our Portuguese activities are clearly a driver of net profit,
and we will tap the upward potential
The Non-Life partnership in Italy is of prime strategic
importance
We will continue to actively manage our portfolio along a
three step approach:
โ€’ Focus on our core competencies
โ€’ Assessing our current portfolio, where sub-scale
activities will be strengthened or divested
โ€’ Making selective investments in areas of growth โ€“
no greenfields, meeting our investment criteria and/or
in line with strategic purposes

FORTIS I 9/25/2009 I page 17

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Investor Day 2009 - Regional business presentation Continental Europe

  • 2. Agenda 1. Profile and track record 2. Strategic update 3. Conclusion FORTIS I 9/25/2009 I page 2
  • 3. Multi-channel distribution in 8 countries Luxembourg (50% Life; 100% Non-Life): Life + Non-Life Inflow* FY 08: 1,055; H1 09: 288 Market share of 11% Top 2 player in Life FOS market France (100%): Life Inflow* FY 08: 433; H1 09: 153 Own agency force, IFAโ€™s Portugal (51%): Life + Non-Life Inflow* FY 08: 2,430; H1 09: 1,282 16% market share in Life Market leader in pension funds Millenniumbcp Fortis Turkey (100%): Life Inflow* FY 08: 82; H1 09: 35 Bancassurance via Fortis Bank and agents Germany (100%) Start-up in FY 07 Credit Life and Unit Linked products Von Essen Bank / Fortis Finanz Russia (100%) Start-up in FY 07 Term Life/savings Bancassurance and agents Ukraine (100%) Acquisition # 7 Life Insurer in FY 06 180,000 customers Life Agent network Italy (50%) Joint acquisition with BNP Paribas Assurance Non-Life Bancassurance Mix of leading positions in mature markets with smaller positions in fast growing markets * Inflow = inflow (Life) or GWP (Non-Life) FY 08 in EUR mio, based on 100%; nr = market ranking; % = % Fortis ownership FORTIS I 9/25/2009 I page 3
  • 4. Focus on Life, with EUR 19 bn of funds under management Business breakdown (Gross inflows FY 08: EUR 4 bn) (1%) Germany (2%) Turkey France (11%) (5%) Non-Life 0.2 bn Financials EUR mio FY 07 45 3.8 bn (95%) Life (60%) Portugal (26%) Luxembourg VANB Life (5%) Agents (27%) Brokers (6%) Agents 17 190 Life 196 214 128 Non-Life (2%) Other 22 H1 09 Gross inflows (EUR mio) Non-Life Distribution breakdown (Gross inflows FY 08: EUR 4 bn) 747 55 Embedded Value (8) 893 Net profit (excl. general costs FII) FY 08 3,214 3,686 3,819 FY 06 FY 07 FY 08 (4%) Other (9%) Brokers 1,648 H1 09 Funds under Management (EUR bn) 19.3 18.8 19.4 17.4 (66%) Bancassurance (81%) Bancassurance FY 06 FORTIS I 9/25/2009 I page 4 FY 07 FY 08 H1 09
  • 5. Agenda 1. Profile and track record 2. Strategic update 3. Conclusion FORTIS I 9/25/2009 I page 5
  • 6. Aligning strategic priorities to a changed (economic) reality Priorities Criteria 1 Focus on core competencies Strengthen partnerships Expand multi-channel distribution Innovate and improve product portfolio Improve operational excellence 2 Assess current portfolio Position in market Critical size Market attractiveness or potential Potential to apply our core skills Pay-back time Other strategic considerations Invest in new markets Leading position Distribution strength Value creating 3 Actively managing for value creation FORTIS I 9/25/2009 I page 6 Illustration Partnership with Millenniumbcp Channel innovation in Turkey Luxembourg FOS business Develop / Reinforce / Divest the existing business Non-Life bancassurance deal with UBI Banca in Italy
  • 7. 1 Millenniumbcp Fortis created in 2005: clear value creation through partnership โ€ฆ Funds under Management (EUR bn) Penetration (clients) (%) CAGR +9% 9.6 6.7 FY 05 FY 04 FY 08 Significant increase in Funds under Management Outperforming the market in FY 08, both in Life and Non-Life Embedded Value โ€“ growth since its creation (%) CAGR +12% 32.2 31.3 30.1 FY 06 FY 07 33.0 FY 08 33.2 FY 09 Penetration rates of insurance products in relation to some banking products have increased to levels that are among the European best in class: Mortgage + Life Risk: 90% Mortgage + Fire: 82% Net Profit (EUR mio) Net Profit before VOBA Net Profit after VOBA 995 125 112 626 70 70 87 83 71 63 49 28 FY 04 FY 08 Life insurance business increased its value by in 4 years by 59% FORTIS I 9/25/2009 I page 7 FY 04 FY 05 FY 06 FY 07 FY 08
  • 8. โ€ฆ with leading bank, gaining access to vast network โ€ฆ 9,703 7,833 3,000 2,000 4,074 3,029 1,000 10,000 8,000 6,000 4,000 2,000 0 Lusitรขnia CA Vida Eurovida 537 911 548 607 60 0 AXA Top 5 banks control 80% of Life insurance distribution, with bancassurance as dominant distribution channel for Life 2.6 mio customers and more than 900 branches 9,585 Aรงoreana Distribution strength 4,000 Math Reserves (Mar 09) BPI Market with great upside given the low levels of insurance premiums penetration Life insurance as important growth engine Premium income (#) Santander In an insurance market with high growth potential MbcpF: # 2 in Life Insurance (H1 09) BES Immediate gain of critical mass in the Portuguese insurance market, reaching market leadership in Life โ€’ Life: market leader with 21% market share โ€’ Non-Life: 5% market share โ€’ Health: dominant position through Mรฉdis MbcpF Leading position through partnership with top league bank CGD (#) Roll last 12 months MbcpF: # 6 in Non-Life Insurance (H1 09) Premium income (#) 1,600 63.8% Gross Claims Ratio (Dec 08) 54.9% 1,200 62.0% 80% 61.0% 61.0% 60% 52.6% 51.4% 800 40% 400 20% 0 FORTIS I 9/25/2009 I page 8 Global Generali Liberty* MbcpF Allianz Aรงoreana (#) Roll last 12 months Zurich* Axa* CGD 0% BES 1
  • 9. 1 โ€ฆ allowing us to offer innovative products to customers โ€ฆ Innovation at the heart of Marketing / Commercial Strategy โ€ฆ Time to market is critical Structuring and launch of a new unit-linked product in 3 days โ€ฆ delivering results Unit-linked: More volume Gross Written Premiums (EUR mio) -40% New products will account for 15% to 20% of Life inflow in FY 09 Illustrations (H1 09) Innovation pays off, as well in Investment products โ€ฆ H1 09: EUR 1 bn inflow in Investment products 952 577 FY 05 334 FY 07 New Pet Insurance, with innovative features and a new brand 469 214 256 2 Savings products with segment approach โ€ฆ as in Non-Life insurance FY 06 1,235 866 FY 07 FY 08 New offer in Pension Savings: FY 08 Best Year Ever New annualized premiums 36% YoY growth in savings 11 Unit Linked series +44% +48% Special Series weighted 46% in total sales FY 08 Personal Accidents: More Sales at higher Premiums New Policies (+11% YoY) 30,419 Average Premium (+42% YoY) 49 33,631 21 visibility campaigns in the bank in the first six months 27 of FY 09 FY 07 FORTIS I 9/25/2009 I page 9 FY 08 FY 07 FY 08
  • 10. โ€ฆ and managed in a lean and effective way 1 Operating via lean and effective partnership Fortis is an insurance expert, with extensive bank distribution know-how; Millenniumbcp is a strong retail bank and a strong retail distribution channel in Portugal Fortis fully aligns with the commercial structure of the retail bank by perfectly matching structures at Marketing/Sales levels Mutual advantage of shared and integrated services Perfect matching of the distribution organisation Insurer Lean operations reflected in low cost ratioโ€™s Bank Marketing Life cost ratio (as % of FuM) Network Support & Call Centre Product Units Marketing Segment Units Communication Department 0.28% Management Information Unit 0.21% FY 05 Sales -9% Commercial Manager 4 Coordinating Manager 4 Commercial Consultant 51 Commercial Manager 51 FY 08 Non-Life gross expense ratio 32.2% -4% 28.9% Branches 991 FY 05 FORTIS I 9/25/2009 I page 10 FY 08
  • 11. 1 First mover advantage with new agency channel in Turkey โ€œ Because of chosen approach and selection method, we grow faster than the market in agency business, with focus on high professionals Expanding multi-channel distribution through start-up of agency channel in FY 08 Currently working with about 100 of the top 250 agents of Turkey Working with highly professional sales force ensures quality of customer base and quality of (after) sales process Strongest agents are supported in hiring talented new sales people and in building the necessary infrastructure Agency channel shows better collection and lapse rates, higher retention knowledge is being transferred to bank channel FORTIS I 9/25/2009 I page 11
  • 12. 1 Luxembourg Life FOS activities: leading position in niche activity Cross-border insurance activity FOS: Operating from Luxembourg throughout Europe under Freedom of Services Sophisticated product innovation focusing on providing life insurance solutions for (Ultra) High Net Worth Individuals ((U)HNWI) Focus on estate planning and wealth preservation Leveraging partnership skills with major Private Banks in different geographies Capital efficient operation #2 in highly international market Active in Belgium, Luxembourg, France, Italy, Switzerland, Germany, Spain Strong market positions in France (#1), Belgium (#2), Italy (#3) GWP FY 08 โ€“ Freedom Of Services (FOS) (EUR bn) % Market share 2.7 29.5% Lombard 1.0 Fortis 0.9 R+V Lebensvers. 0.7 Cardif Lux Cali Europe FORTIS I 9/25/2009 I page 12 0.4 10.5% 9.8% 7.7% 4.3%
  • 13. 2 1 Assessing current portfolio following a three step approach Analyse current portfolio Portugal Luxembourg France Turkey Germany Ukraine Russia FORTIS I 9/25/2009 I page 13 2 Review of businesses along criteria Position in the market Critical size Market attractiveness Relevance for Fortis Capability to create value for Fortis within 3 to 5 year time frame Potential to apply our core skills in partnership or stand-alone Evaluate any strategic considerations 3 Rebalance the portfolio Develop / reinforce entitiesโ€™ existing businesses Reconsider and increase sub-scale businesses through partnerships, or divest Selective investments in areas of growth meeting the criteria or for strategic purposes
  • 14. 3 Selectively investing in new markets Invest in new markets, based on 3 criteria Today Obtaining a leading position Gaining access to strong distribution franchise Creating value as of year 3 Profile of targeted markets (Market position) in 3 years time leading small low high (Potential market growth) FORTIS I 9/25/2009 I page 14
  • 15. 3 UBI Banca: international partnership in P&C insurance between Fortis and BNPP Assurance Leading position in Italy # 5 in number of customers # 4 in total loans and deposits 4 mio banking customers Distribution strength Large and growing network of 2,000 branches Well-established operational platform to be used as platform to sell P&C products through other distribution channels Builds on core competencies of Fortis Fortis UK: Strong positions in Motor and Household Non-Life bancassurance in Belgium Value creating Leverage the untapped potential of the relatively underdeveloped Italian non-life bancassurance insurance market Potential upside by broadening the product range with new products Improve UBI Bancaโ€™s profitability by increasing the penetration rate of the bankโ€™s customer base and pre-approving bank customers Share investment between Fortis and BNPP Assurance of EUR 120 mio upfront and potentially EUR 40 mio over period of 10 years FORTIS I 9/25/2009 I page 15
  • 16. Agenda 1. Profile and track record 2. Strategic update 3. Conclusion FORTIS I 9/25/2009 I page 16
  • 17. Conclusion Fortis Continental Europe will remain an important value contributor within the overall group portfolio Our Portuguese activities are clearly a driver of net profit, and we will tap the upward potential The Non-Life partnership in Italy is of prime strategic importance We will continue to actively manage our portfolio along a three step approach: โ€’ Focus on our core competencies โ€’ Assessing our current portfolio, where sub-scale activities will be strengthened or divested โ€’ Making selective investments in areas of growth โ€“ no greenfields, meeting our investment criteria and/or in line with strategic purposes FORTIS I 9/25/2009 I page 17