1. @agatestudio
Indonesia
Smartphone Game
Opportunity
Andrew
Publishing
Agate Studio

2. @agatestudio@agatestudio
MARKET SIZE

3. @agatestudio@agatestudio
In Term of Revenue
• By end of 2013 AppStore still
dominating with 56% market
share.
• Total smartphone market size:
$25,235,244
• Not including revenue from
other Android Store, Nokia
Store, and feature phone.
35%
44%
21%
2013
AppStore (iPhone)
AppStore (iPad)
PlayStore
http://www.appannie.com/

4. @agatestudio@agatestudio
In Term of Users
Smartphone Users: 41,6 million by end of 2013
http://www.emarketer.com/

5. @agatestudio@agatestudio
Segmentation
http://goo.gl/4Ht5fV

6. @agatestudio@agatestudio
Segmentation
• Apple users (6.11%) still generates 56%
revenue
– 2013 ARPU: $7.89
• Android users (50.89%) generates 55%
revenue
– 2013 ARPU: $0.24
• Assumptions:
– Unknown devices use Playstore
– Other known devices with smaller market share
than RIM is not included (SE, Lenovo, LG, etc.)
Device Market Share Est. Users
Nokia 30.99% 12,89 million
Samsung 25.72% 10,7 million
Unknown 25.17% 10,47 million
Apple 6.11% 2,54 million
RIM 4.6% 2,5 million
35%
44%
21%
2013
AppStore (iPhone)
AppStore (iPad)
PlayStore
http://www.appannie.com/

7. @agatestudio@agatestudio
PROJECTION

8. @agatestudio@agatestudio
Est. Revenue Projection
• Assumptions:
– Ratio AppStore / PlayStore remains the same
– No new store is launching and gain significant revenue
2013 2014 2015 2016 2017
Users
41,600,000 61,200,000 74,800,000 89,800,000 103,600,000
Revenue
(USD) 25,235,244 37,124,926 45,374,910 54,474,157 62,845,463

9. @agatestudio@agatestudio
BEHAVIOR

10. @agatestudio@agatestudiohttp://goo.gl/wDVLwz

11. @agatestudio@agatestudiohttp://goo.gl/sBPiDb

12. @agatestudio@agatestudiohttp://goo.gl/qRWgls

13. @agatestudio@agatestudio
Mobile Phones per Person
44%
48%
7%
1%
1
2
3
>4
http://think.withgoogle.com/mobileplanet/en/downloads/

14. @agatestudio@agatestudio
Features
• Touchscreen
– Yes 55%
– No 45%
• Qwerty
– Yes 75%
– No 24%
• Large display e.g. like size of an iPhone
– Yes 50%
– No 45%
• Ability to download and install apps
– Yes 97%
http://goo.gl/3qRsEO

15. @agatestudio@agatestudio
Place of Use
http://goo.gl/n0VsRO

16. @agatestudio@agatestudio
Activities
http://goo.gl/n0VsRO

17. @agatestudio@agatestudio
Ads?
http://goo.gl/n0VsRO

18. @agatestudio@agatestudio
Ads?
http://goo.gl/n0VsRO

19. @agatestudio@agatestudio
Challenges
• Global competition
– 99% top games on AppStore and PlayStore are global
content (not localized)
• Payment channels
– AppStore only available via Credit Card

20. @agatestudio@agatestudio
Opportunity Ideas
• Don’t compete with global competition
– Niche market, or
– Game with local social interaction, or
– Target low end Android devices with localization
• Most of PlayStore games still doesn’t include local
payment channel
• NokiaX (Android base) provide direct operator
charging and low price range

21. Thank You… Thank You!!!