Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Branding strategy
1. NAME STUDENT ID
SITI AISHAH BINTI MOHD FOAD 2011914227
NOR ASYIKIN BINTI RAMLEE 2011529855
NUR AZEERA BINTI ISMAIL 2011502559
MUHAMAD AMIRUL AIZAT BIN MOHD. SAHID 2012816236
2. Product Category
Existing New
LINE EXTENSIONS BRAND EXTENSIONS Existing
Brand
Name
MULTI-BRAND NEW BRAND New
3.
4. • A product line extension is the use of an
established product’s brand name for a
new item in the same product category.
• Line Extensions occur when a company
introduces additional items in the same
product category under the same brand
name such as new flavors, forms, colors,
added ingredients and package size.
5. To serve different customer needs or market
segments while taking advantage of the
widespread name recognition of the original
brand.
6.
7.
8. Brand extension is using the leverage of a
well known brand name in one category to
launch a new product in a different
category
9. It is a new product.
It should use a well known brand.
The brand should have leverage with
customers of the new category.
10.
11.
12. To introduce new a new brand name in
the existing or same product
May create confusions because they do
not know from which brand the
product is originated.
Advantages :
a) To gain more shelf space
b) To offer more brands
13. Petron rebrands Esso/Mobil stations in
Malaysia
August last year, ExxonMobil, owner of Esso
and Mobil brands agreed to sell its interest
in three businesses operating in the
Malaysian downstream petroleum sector to
San Miguel Corporation of the Philippines.
Petron Corporation is the largest oil refining
and marketing company in the Philippines,
and is majority owned by beverage maker
San Miguel
14.
15.
16. • A new product development can be about
enhancing, and upgrading the previous existed
product.
• A product produced by an established company
with the reason to pull up the company from other
failing product.
• New product can also be a new diversion from the
company.
17. New product can be innovative, creative and rare.
Examples:
El Sajjadah Eraser.max by
a Muslim prayer rug by Soner Papermate
Ozenc, lights up when pointed -an erasable ball pen.
toward Mecca.
18. • New product can be a Xperia X1
reborn from the previous An old basic
Window
product by the company Mobile
Smartphone
with a whole new features.
– Example:
• the rusty Sony Ericsson
Xperia line receive the new
vivid beautiful images
technology (Sony BRAVIA
Engine 2) developed by Sony
itself in almost all of the
Xperia model.
Sony Experia Acro S
A water/dust/pressure proof dual
core android device by Sony.
