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How to use a blog for publishing scientific research: A training guide part 1
- 1. Welcome to the world of Blogging! ASSAF blog training Day 1: 13 August
- 2. Introduction to Blogs What are blogs? Why and how should we use one?
- 3. Blogging Blogging in Plain English Video by: Lee LeFever, Commoncraft.com
- 4. Blogs in Plain English Key points… YOU = reporter + publisher WHERE YOU CAN share your unique perspectives With your OWN audience Blogs enable two-way conversations Blogs are EASY to use…
- 7. Tim Berners Lee’s Web
- 8. It started with… READ ONLY
- 9. HTML
- 10. And then it became… READ-WRITE
- 11. READ-WRITE
- 12. Types of blogs… A blog (a contraction of the term " weblog ”) is a type of website, usually maintained by an individual with regular entries that provide commentary or news on a particular subject ; others function as more personal online diaries . A typical blog combines text, images, and links to other blogs, webpages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs. - ‘Blog’ on Wikipedia
- 14. Types of blogs… (bloggers) “… maintained by an individual” Collaborative blogs: many authors around a single theme.
- 15. Applications on the WWW…
- 16. A site WITH A BLOG
- 17. A site WITH A BLOG
- 18. Blog AS A WEBSITE
- 19. Blogging within a community
- 20. Blogging within a community
- 21. Blogging within a community
- 22. The good, the bad and the ugly…
- 23. Some ‘good’ examples… Popularity / Readers Collaborative blog Internet pop culture Short articles, interesting topics, lots of multimedia Rated one of the most viewed blogs in the world S.A. sports blog, also collaborative Ranked #1 on Amatomu +4million visitors in 1 month alone, from 209 countries A recent post has 489 comments! http://boingboing.net/
- 24. Some ‘good’ examples… Industry specific thought leaders Eve Gray’s blog on Open Access Publishing. Regular posts providing news and insight into her field of expertise . http://blogs.uct.ac.za/blog/gray-area http://www.plos.org/cms/blog The Public Library of Science (PLoS) is a nonprofit organization working to making the world's scientific and medical literature a public resource. Blog has regular updates and breaking news on the latest scientific research in these fields.
- 25. Is it fair to point out the bad and ugly? Because my peas on toast might be your club sandwich…
- 26. So, just in case you’re not convinced…
- 28. And the stats say it all…
- 29. Intro to the Assaf blog & How to login
- 35. Navigating the Back-end Posts Create & Edit Blog Posts
- 36. Navigating the Back-end Media Add media (video, audio, pictures)
- 37. Navigating the Back-end Links Add and Edit links to websites to be listed under the blogroll
- 38. Navigating the Back-end Pages Create and Edit pages (static content)
- 39. Navigating the Back-end Comments Unapprove, delete, edit and reply to comments
- 43. Strategic brainstorm what should the ASSAf blog achieve?
- 44. What do you (organisationally speaking) look like? … draw us a picture … What do you write about? Do you share information internally and/ or externally? How are you connected to one another? To your network? What do you do? Do your processes and methodologies differ from one anothers?
- 45. I am your stakeholder. Who am I? Eg: readers/ contributors/ users/ policy makers? … draw us a picture … Why do I need this info? How do I use your research? How do you talk to them? Am I a reader of your research and journals? Do I contribute to your research and journals? Do I promote your research? Am I involved in your research process?
- 46. A gazillion objectives? Try to choose ONE Find the most compelling reason for your blog
- 47. Hypothetically speaking, once you’re done, what will you have achieved? Will you have more members? Will you have more funding and project opportunities? Will you have more citations? Will you have extended your global/ local network? Will you have a closer, two-way relationship with your target audience?
- 48. Intro to pages The differences between pages & posts
- 55. Writing blog posts A step-by-step guide
- 63. Writing blog posts PRACTICAL (30 mins) Using the blog writing and style tips discussed here and drawing on our strategy discussion from earlier today, write your first blog entry. Write about interesting new research, a development in your project, an announcement, or an ASSAF or industry event that has taken place recently. Choose a topic that is easy to write about, focus more on the blogging process than necessarily the content as yet. This should be written in a Word document for now.
- 64. Key elements of a blogpost Uploading your post
- 66. 1. Format
- 68. 2. Accessibility
- 73. How to Add tags & categories to your post
- 74. 3. Interactive
- 78. Blog content So what do I write about? * Brainstorming session *
- 81. BLOG CONTENT Based on your projects - what do you think would work best for ASSAF???? Brainstorm
Hinweis der Redaktion
- CERN, the European Organization for Nuclear Research, is where it all began in March 1989.
- A screen shot of Tim Berners-Lee's original WorldWideWeb browser. It has taken a long time for technology to catch up with Berners-Lee's original vision. The first ever web browser was also an editor, making the web an interactive medium , the problem was that it only ran on the NeXTStep operating system. With recent phenomena like blogs and wikis, the web is beginning to develop the kind of collaborative nature that its inventor envisaged from the start.
- TECH: ISP, HTML, taught themselves HTML Few were publishers. CONTENT: Justin Hall is first personal blogger, started in 1994. Each was a mixture in unique proportions of links, commentary, and personal thoughts and essays CURATORS Started when early web users started compiling a list of "other sites like this”. By beginning of 1999 there were 23 known 'page of only weblogs’ known. The original weblogs were link-driven sites.
- July 1999 when Pitas, the first free build-your-own-weblog tool launched -> explosion Content Management System to enable you to publish on the internet, knowing very little or no html. Point and click.
- CONTENT: More than just a diary. It can be used in various ways for content purposes…
- Bloggers -- often experts in their field -- find exciting new peer-reviewed research they'd like to share. They write thoughtful posts about the research for their blogs. Bloggers register with us and use a simple one-line form to create a snippet of code to place in their posts. This snippet not only notifies our site about their post, it also creates a properly formatted research citation for their blog. Our software automatically scans registered blogs for posts containing our code snippet. When it finds them, it indexes them and displays them on our front page -- thousands of posts from hundreds of blogs, in one convenient place, organized by topic. Peer reviewed on the site by the community
- Keo.co.za: - 4 mil readers from 21 st may to 20 june 09 - More ‘news’ articles, style is more newsy. POPULARITY
- Peas on Toast: the life of a girl in Jozi, works in marketing space. Published a book based on her blog and it won her a job in a very high powered tech company. Emotional, her life, ups and downs… but who cares?
- This will give you a good understanding of what people are writing about, plugs you into a community, gives you content to respond to, gives you ideas on what the hot topics are. What NOT to write about. An rss feed is: is the mechanism through which you can create a newsreader RSS allows you to syndicate content. hey benefit readers who want to subscribe to timely updates from favored websites or to aggregate feeds from many sites into one place.
- (One topic per post!) Mind map/takes notes on the key points you want to make Research: add authority – quote, interview someone, Readers response: ask a question, ask for feedback, ask a question BEFORE you write a blog post, and then incorporate the answers in your blog. e.g. http://icommons.org/articles/foss-for-the-people-make-it-fossible and show example of comic
- Length: Generally people say go for a short post – attention span of reader (readers stay on blog post for 96 secs). But there is also a school of thought that advocates for longer posts, what they call ‘Pillar Posts’ – more thought out and structured. The nice things about these posts is you can really make a contribution to the information that is put out on the internet, and these posts get picked up a re-blogged – which in turn helps pushing people to your blog. I think a mix of the 2 is good. IF you go for a long post, then… Include subheadings in your post to break the info up – makes it easier for people to scan the post. If the post is too long, look at breaking it in to parts. Links: think of these as end/footnotes! Helps to keep your post succinct, while substantiating your ideas and if the reader wants to explore more, they can take it upon themselves to click and take a look. Headlines: Think of newspaper headlines!
- You can build it but will people come? Put your blog's URL in your email signature or your business card, put a big link on your website, link to it in your newsletter or journals, get related blogs to put you on their blog roll and spread the word. Visuals: Affects loading of the page – the bigger the visual the slower the page loads. Try to resize the image before you upload it to your blog post.
- Article: A landmark resolution was passed after years of debate at the 61st World Health Assembly at the World Health Organisation that is at logger heads with a new act called the IPR Act. The IPR Act requires universities and other publicly funded research organisations to secure intellectual property rights and patent as much research as possible, frowning upon open innovation and open source. The WHO, on the other hand promotes the idea of a collaborative world public health regime that uses patenting, but in a responsible way, and combines this with support for a number of open approaches to the shared dissemination of public health research.
- Article: Research published proving that Calypso is most popular band in Brazil, and that their success came from the fact that they sell their CDs on the side of the road. Instead of a standard Rs15, they sell for Rs1.
- Give the blogs enough time on the front page – at least 24 hours. Editorial calendar A wiki or shared documentation space? A board in the meeting room?