Here is how we work on promoting our Music Cleints in going Viral with Facebook. This is a full handbook on everything facebook and engaging with your facebook users.

1. Social Traffic
Engagement with
Facebook 2013
Advanced Handbook for Marketers
by: FB Expert

2. New Ways to Get Traffic with Facebook + Re-kindle some older methods.
Unless you've been living under a rock, I'm sure you've been hearing the endless chatter about the
new Facebook changes.
Like most of their changes, many of the users aren't too happy about it.
However, after examining the changes more closely, I've realized they're actually pretty cool. In fact,
I think many of the changes are going to have a dramatic impact on how bloggers promote their
content.
With over 800 million users, Facebook is a traffic powerhouse. But only for those who know how to
use it properly.
AFTER READING CLICK LINK BELOW FOR MORE GREAT TIPS - Customising Facebook Pages
http://socialtrafficengagement.blogspot.com/
I have buried myself in the marketing lab over the past couple days so that I can show you exactly
how the new Facebook changes will impact your business. And how you can leverage these changes
to drive more traffic to your website.
Here's the lowdown… on 2013 Facebook Engagement
Strategies.
We cover all the new features with Facebook right now TODAY !!!
Most of us currently know about the ability to promote posts on Facebook. Promoted posts give
business owners and users the power to feature their content to their fans, and their fans’ friends,
for a set cost. This can give a nice extra boost to the value of your content. The real homerun,
however, is the new ability to amplify your content. Because content amplification helps you target a
highly relevant audience outside of your current fan base, it offers the biggest bang for your
marketing buck.
GO CUSTOM OR GO HOME !!!
You must be the world's word social person if you leave your Facebook page standard. There is
something called ad blindness. This applies to Facebook pages. YOU HAVE TO BE DIFFERENT.
First of all the most important thing about engaging your audience on Facebook is to have a custom
Facebook page. I have increased my clients Facebook engagement efforts by no less than %15 just
by creating a custom header.

3. You can have great Facebook headers like these.
Here is a clean look with a GREAT slogan from Steve jobs !
Here is an Idea if you have a Travel Facebook page.

4. What about a TV series or Movie...
Now if you can't see the logic into having a custom page and
header then don't bother to read on. The rest you will certainly not
understand.
We have a unique Software package that creates headers like that and that help you engage
better socially.
Download Facebook Master Header Creator Free.
What is a Promoted Post?

5. Promoted posts are, in many respects, no-brainers for savvy marketers. With a few selected
demographic filters, business owners can target fans and their friends. This highlights selected posts
to a filtered, targeted audience, displaying selected ads near their feeds. It’s a straightforward
process with obvious benefits.
Here’s an example of how this is broken down. Say you run a business that sells vitamins, and you’ve
got a current daily deal promotion involving multivitamins for adult women. A promoted post
campaign might use the following targets:
* United States residents
* Women
* Ages 35-65
* Interested in: #vitamins, #health, #energy, #preventative medicine
Promoted posts would then place your ad in front of all your fans (and their friends) that fit the
above criteria. On average, a promoted post reaches between 6-15% of your audience (depending
on their level of engagement.)
Why Content Amplification Rules
There are many reasons content amplification is the new go-to for marketers looking to grow their
audience. For starters, unlike promoted posts, amplified content is seen by relevant users who are
not currently fans of your brand or page. Furthermore, this strategy lands posts in the user’s actual
news feed, rather than the ad space sidebar to the right – a huge factor, especially for mobile users.
News feeds are far more prominent than ad space, receive volumes more click-throughs, and are
statistically proven to engage more users.
Setting up successful content amplification campaigns requires a few key considerations. As with all
online advertising, diversity is imperative – you’ll want to try a few variants to see what targeting set
yields you the best results. Top filters for breaking out content amplification include location, age,
gender and any other metrics relevant to your product or business. In a perfect world, your
demographic breakdowns should mirror the components you use in Google Adwords. Using the
vitamin business as an example, a content amplification checklist could work as follows:
* Topic interest sets: #Your Vitamin Company, #vitamins, #multivitamins, #health
* Competitor interest sets: #GNC, #Centrum, #Herbalife
* Wider interest sets: #holistic medicine, #alternative health, #preventative health
The key here is not to limit your content to a single target audience. Each target set should be
carefully monitored to determine broadest reach and highest engagement.
Why Isn’t Everyone Using Content Amplification?
Content amplification is a best kept secret simply because Facebook has been unsuccessful in
communicating its existence and benefits. People just aren’t aware of their options, partly because

6. the recent changes seemingly devalued their audience, rather than leveraging it all the more. Folks
are apt to focus on the negative, and are currently missing the boat on the goldmine Facebook has
offered. Because there’s been a rash of post-IPO updates, it’s quite challenging to keep up.
In addition to the little promotion content amplification has received, Facebook has also hidden the
functionality within the API. Promoted posts have received far more attention, but because they
don’t land in the user’s actual news feed, they just don’t hold a candle to amplification. Facebook
would do well to bring this feature to a more prominent position in the API, rather than hide it in the
Power Editor. In time, this will likely occur – but you have a leg up on your competitors by being in-
the-know.
Deciding Who You Should Target
use some of these tools http://simplymeasured.com/free-social-media-
tools#/ - Knowledge is best.
So you’re in love with the concept of content amplification, but now you need to decide who to
target. Although deciding who to target is a bit trickier with content amplification, it really comes
down to your actual campaign objectives. The best approach is a data-led focus, rather than the
scatter gun method employed by Facebook’s recommended pages. You’ll want to identify new fans
with interest profiles that match your content. Consider using insight tools and social data to help
you zero in on the right targets. This will reduce your cost per engagement and increase the
effectiveness of your content too. Some marketers are reporting a 30% engagement increase
through savvy amplification usage. Not bad for a tool so few are even aware of!
How to Get Started and What to Budget
There’s yet another added bonus to content amplification – the cost. At just $20 per variation, you
can afford to have several variants to find your sweet spot. Keeping in mind the multiple tests you’ll
no doubt want to employ, be sure to stay on top of results and guarantee you are not wasting time
and money on useless variations.
Deciding when to start this process is also easy – now is good. Because of the increased
engagement, inexpensive cost and news feed prominence, there’s no reason to wait any longer.
Take a hard look at your current campaign objectives and start to map out who you want to target.
Make sure you bid and optimize your content amplification intelligently (a common mistake is
bidding too high on a CPC basis), and be prepared to test different copy and image combinations.
There’s no need to abandon promoted posts all together, but utilizing content amplification is the
new must-do in online marketing.
http://socialtrafficengagement.blogspot.com/

7. Here's the lowdown… on Older Facebook
Engagement Strategies.
Facebook News Feed Vs. News Ticker
One of the most controversial changes is the addition of the News Feed Ticker. Some people hate it
while others love it. However, it is an integral part of creating a new, more engaging Facebook
platform. New Ways to Get Traffic with Facebook
The new Facebook ticker contains everything that happens on Twitter – no matter how trivial the
activity. So this section is a bit more like Twitter and will contain a little bit more noise. But at the
same time you can keep an eye on anything that might catch you.
The News Ticker contains posts and “activity stories”. This includes friends adding friends, friends
commenting on other posts, liking pages, friends posting photos, etc.
Also keep in mind, although the News Ticker is filled with a lot of noise – it can also potentially get
your posts some extra exposure. Each time someone likes or comments on your content, that
comment will appear in the News Ticker (along with your story, link, photo, etc…) So engaging
content essentially gets double exposure (in the news feed and also in the news ticker)
Your Facebook posts now have a longer shelf life due to follow-up comments. Remember, Mark
Zuckerberg's main goal with the new Facebook changes is to increase engagement. So the more
you're able to increase engagement on your Fan Page, the more exposure and traffic you will be
rewarded with.
Plus, users can interact directly with items in the ticker. Simply hover over any item from the ticker
and the content will expand in a hover window – New Ways to Get Traffic with Facebook
allowing you to „like', „comment', or 'share' the content in real time. I have to say this is one of my
favorite features – being able to quickly interact with my friends content without ever leaving the
home page.
There are also a number of changes that you'll want to take note of. The first thing you'll noticed
about the News Feed is that you can no longer toggle between Tops News and Most Recent.
Now you have „Top Stories' and „Recent Stories'. The Top Stories are located at the very top of your
home page. These are the posts that Facebook thinks you will find most interesting based on your
interaction in the past. In addition to this personalized ranking factor, the “Top Stories” are also
highly influenced by EdgeRank.
So in order to get into this more valuable real estate, you'll need to focus on high quality content,
new layers of multimedia, and engagement. New Ways to Get Traffic with Facebook

8. It's becoming more important now than ever for us to cut through the noise by creating and sharing
high-quality, engaging content.
The New Timeline
Your personal profile page is now called the Timeline. With the new Timeline, Facebook has created
a social hub with new ways to express yourself and tell your story. It's kind of like your very own
personal scrapbook online.
Plus, with the new Timeline, you now have a HUGE cover photo at the top of your page. (840×310px)
A massive amount of pixel space to express yourself.
This is a HUGE piece of real estate for expressing yourself, your favorite interests, or cross-promoting
your blog, Twitter, and LinkedIn account.
Here are a few creative Timeline cover photos to get your juices going… New Ways to Get Traffic
with Facebook New Ways to Get Traffic with Facebook
Plus, with the new Facebook Timeline design also comes new branding opportunities!
Imagine running a contest where you have your fans pose with your newly published book and post
it as their cover photo!
Or simply create a branded cover photo that not only showcases an interesting picture – but also the
name of your business, your website, your Facebook page, and your Twitter profile.
As a business owner, you'll definitely want to put some thought into how you use this space.
The New Subscribe Button
Facebook has just recently introduced the Facebook „Subscribe' button – which allows users to view
other people's feeds without having to add them as Friends. Very similar to the concept of Twitter
and Google+ Circles. New Ways to Get Traffic with Facebook
The subscribe button allows anyone to follow your updates without requiring you to follow them
back.
This means you can 'subscribe' to celebrities, journalists, marketers, thought leaders, and anyone
else your interested in but don't know personally. This way, you can check out their updates without
having to be accepted as their friend.
This is also a great branding opportunity for you as a marketer as well. If you'd like to share your
public updates with more than just your friends, you can setup a „Subscribe' button on your profile
as well.
Here's how to activate the new subscribe button…
We're living in a world where our personal life continually slips into the business world and vice
versa. And the „Subscribe' button adds an additional layer of access to your followers and fans.

9. Giving them a peak behind the curtain at your personal life – which builds trust, engagement, and
raving fans.
This is also a great way to get around the 5,000 friend limit because there's no limit to how many
people can „Subscribe' to your personal profile page.
Plus, Facebook is also allowing you a great deal of control on what you share to subscribers. For
example, you can share links and text updates but keep your photos and apps shared only with
friends. So you can essential censor what information you want to display – thereby separating your
public profile from your personal profile.
In addition, people who subscribe to your page can decide exactly which updates they want to see as
well.
As a marketer, this also allows you to gain an additional audience without having to accept each
„friend' manually.
New Facebook Buttons New Ways to Get Traffic with Facebook
Most of us are familiar with the „Like' button and the „Share' button.
But Facebook is taking it's social sharing to a new level with 3 new buttons – “Read, Listened, and
Watched”.
These will also be followed by a button called “Want”.
It seems as though they're bringing the Like button to a granular level – creating a more personal
and in-depth content sharing platform.
At this point, it's unclear how these new buttons will affect the Like button. While I'm sure these
new buttons will also present some new marketing opportunities for content publishers, it also
seems that some of these additional options are simply making it more confusing for the average
user.
But it will certainly be interesting to see how these new buttons will affect the Like button.
Facebook Like Vs. Facebook Share
As content creators, the Facebook „Like' & „Share' button have played a HUGE role in getting extra
traffic to your blog.
However, in terms of traffic, the Facebook buttons seem to be going through a bit of transition at
the moment.
According to Mari Smith (one of the foremost experts on Facebook) – “Facebook “Shares” will
become more important than „Likes'.”
For the most part, 'shares' generally have a higher Edgerank score – which leads to more exposure
and traffic.

10. The Facebook Share button is a bit similar to the „reblog' feature on Tumblr. Whenever you „Share'
a Facebook story or a new article it will repost the New Ways to Get Traffic with Facebook
story on your timeline (with a complete description, link, and photo). Whereas the „Like' button
simply posts a short line of text to your timeline noting that you „liked' a particular article, photo,
Facebook post, etc… So in terms of virtual real estate, the 'share' button seems to be more powerful.
However, with the rollout of Timeline and Graphrank, it's still too early in the game to know which
buttons will have the biggest impact for marketers and content publishers.
Frictionless Sharing via Apps – Kind of Scary
Although I'm a huge fan of MOST of Facebook's recent changes, the frictionless sharing via Apps is
kind of scary.
Here's how it works…
Let's say you've installed Facebook's „Spotify' App and your listening to some of your favorite songs
via Spotify.
That information is then automatically shared in the Facebook news feed „ticker'.
Or perhaps you've installed the Washington Post Facebook App. Each new article you click on via the
Washington Post is now automatically shared on Facebook. New Ways to Get Traffic with Facebook
Once you approve a media partner app, all of your activity within that app is then automatically
shared to Facebook. No need to click any buttons.
At first glance it seems like a content publishers dream come true. But at the same time, it also
sounds like a privacy nightmare.
Fortunately, there are a number of privacy settings you can choose to filter and select exactly what
you want to share.
As a blogger, this could present a HUGE opportunity for you as well.
It will be interesting to see if more and more bloggers start creating apps to tap into these new
traffic opportunities.
New Facebook Page Insights New Ways to Get Traffic with Facebook
Facebook is launching a major facelift to Page Insights. If you have a Facebook Fan Page (which I
seriously hope you do!) you're going to be seeing some major updates in the admin area.
Facebook is giving us new tools and statistics, giving us much more information about our fans, the
popularity of virality of our content, and overall engagement.
Facebook has launched three new metrics: “People Talking About This”, “Number of Friends of
Fans”, and “Weekly Total Reach”.

11. 1. “People Talking About This” is actually a public metric that you can now New Ways to Get Traffic
with Facebook
see on every Facebook Fan Page. It's located directly underneath the fan count and it shows the
number of people on Facebook who have engaged with your page in the last 7 days.
So if you're boring the crap out of your fans, now everyone will know :)
This metric improves anytime someone engages with your page. This includes anytime a user „likes'
your page, posts on your wall, comments, shares a post, answers a poll, or tags your page in an
update or in a photo.
It's essentially the number of people who interact with your content.
2. “Number of Friends of Fans”: This new metric shows the collective number of friends your fans
have. This gives page admins a better idea of the potential reach of their page.
3. “Weekly Total Reach”: This new metric is designed to show how many total people have seen
content associated with your Page. This also includes any Ads or Sponsored Stories pointing to your
Page.
Another very interesting change is that Facebook is now giving us actual numbers for each post so
you can see EXACTLY how many people have clicked on your blog post, video, photo, etc… New
Ways to Get Traffic with Facebook
I'm sure you'll see plenty of geek speak thrown around about these new metrics, but the bottom line
is that Facebook is giving us more information about how many people are clicking on your links,
commenting on your post, or sharing your post with friends. In return, we're able to see which types
of content work and which one's don't.
New Facebook Advertising Options New Ways to Get Traffic with
Facebook
Facebook has also just recently released a new ad unit called “Premium Ad Product” – which allows
brands to turn their posts into ads. The premium ad unit encourages increased engagement, brand
exposure, and virility.
This new ad unit also combines post content with social context. Each premium ad also shows which
friends have already „liked' the post. The ad becomes much more powerful when it is attached by
the recommendation of a friend.
Social context is adding a new dynamic to traditional advertising. It's kind of like a product owner
telling you their product is great vs. your neighbour Sally telling you the product is great.
These Facebook advertising options allow you to build word of mouth around your content. One of
the hardest parts of creating an online business is simply getting the ball rolling. That initial bit of
momentum. Sponsored advertising allows you to get those eyeballs in front of your content.

12. Plus, they're also a HUGE branding opportunity. Imagine your photo being shown on thousands of
pages. Regardless of whether or not someone clicks on your ad, you're still getting a ton of brand
exposure. You are now going to be on the forefront of their minds. And this is very important for
creating trust, building relationships, and making sales. New Ways to Get Traffic with Facebook
Facebook Pages Now Open Are you using them ?
Another big change is that people can now engage on your Facebook Page without “Liking” your
Page.
The focus is now much more on engagement rather than how many “likes' you can get on your fan
page. Because fan pages are now open – everyone can engage, comment, like, and share your
content with their friends.
The more engagement you create with your content (likes, comments, shares, etc…) the more likely
your story will appear in your Fans' newsfeeds. Increased engagement = Higher Edgerank. So the
more interaction the better, even if it comes from non-Fans.
Fans are certainly still an important metric, but at the same time, the new open pages allow for an
increased opportunity in traffic and exposure.
Key Takeaways…
* We are living through the humanization of business. Social media is making it easier than ever to
build your audience. But at the same time, social media has also humanized the business experience.
Now, more than ever before, business is about relationships. People are buying from people they
know, like, and trust.
So the more you can bring your own personality into your business the better :)
* Facebook likes are becoming less important. You can no longer expect your posts to show up in
someone's News Feed simply because they „liked' your page. Facebook wants to serve up the most
relevant, interesting content. Therefore, engagement (likes, shares, and comments) are becoming a
much more important metric. Engagement is now the BIGGEST key to getting more exposure on
your content. New Ways to Get Traffic with Facebook
* Test different TYPES of content to see which ones drive the most engagement.
* Although it's getting a bit harder to show up in your fans' news feed, it's also a HUGE opportunity
for marketers and thought-leaders who are committed to creating killer content, engaging their
community, and creating fun experiences. Those are the ones who will reap massive rewards. The
bar has been raised!
* Although technology is changing rapidly, your main core focus is still all about relationships.
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13. http://socialtrafficengagement.
blogspot.com/
Custom Facebook Pages in a
Jiffy