1. Afik Gal, 2014
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http://severalthingscometomind.com

2. • PatientsLikeMe + Genetech
• Waze acquistion by Google
• Cloud storage IPOs and ecosystem development
• Doximity
• Twitter revenue stream

3. Algorithms-Discover Machine language, predictive, data mine, simulation
Algorithms-Solve Personalization, recommendation, matching, optimization
Platform Trade
Collaboration
Market place
Platform – Development Platform as a Service (PaaS), APIs,
Ecosystem
Integration
APIs, certification processes
Social networks and
Communities
Crowd sourcing, communities, forums, user generated
content
Data aggregation Curation, Benchmarking, mashups
Behavior change Gamification, behavior economics, feedback loops,
behavior engineering and anticipatory computing

4. Archetype Freemium Digital data hook (DDH) The Alchemist
Examples IFTTT, Zapier,
Slideshare,Prezi
DropBox
Gmail
NetFlix
GoogleNow
Strava
AmexSync
PraceticeFusion
Twitter, Instagram
Wikipedia
Quora
StackOverflow
CrowdMed
PatientsLikeMe
Description • Free + paid
premium features
• The improvement
in product’s value
can offset for low
conversion
• “Smart pipe”
• Passively collect users’
data in exchange for
providing them with a
service or a product
• Value of the interaction
>> value of data
• Crowd sourcing
with little or no
payment
• For the sake of fun
or sense of mastery
and etc.

5. • ‘Funding’ is not considered part of a business model
• Many elements in Crowd Funding such as high level of
involvement of the customers (funders) in the creation of
the product are similar or even complementary to joint
creation business models

6. Archetype Market Place Virtual Middle Man Platform
Examples
Care.com, Ebay, Amazon,
iTunes, Envato, IBM’s
Marketplace, Kaggle
Validic, Wolfram,
RunKeeper
Apple’s iOS+ AppStore,
SalesForce, Arduino
Description
Virtual market place
where buyers and sellers
trade data, services,
referrals and etc.
Includes:
• Discovery and
comparison
mechanism
• Indicators of quality
and scope
• Facilitating
mechanisms
• Monetization
mechanisms
Becoming embedded
part in partners’
product/service by
performing tasks form
them. Tasks are
typically complex or
involve multiple
stakeholders
Becoming the basis on
which partners and
clients build solutions.
This can include:
• Platform as a
service (PaaS)
• Monetization and
marketing
mechanisms
• Active management
of ecosystem (e.g.
certification
processes and etc.).

7. Archetype “Open sharing”
Shared solution
(analytics brokerage)
xProduct
Examples
Project data sphere
(clinical trials), Patient
data project (medical
records), Adobe’s Flex,
Cloudera
FICO, Experian. Model is
also considered by many
Healthcare analytics
vendors
Google products
Description
Non profit sharing of
assets such as data or
developed software code
between companies, the
academy, or an open
source community to:
• Reduce costs
• Accelerate
development
Aggregation of data from
multiple clients and then
pushing it back to the
clients
Usage of data,
insights and assets
generated from
clients’ usage of
other products.

8. • Development of ecosystem requires a two stage process:
1. Outline the potential business models and revenue
streams that would appeal to your ecosystem
partners (e.g. how would these companies portray
their business models to their boards)
2. Engineer what your business model should be
(example wolfram alpha, sales force, iTunes)
• When trying to value companies that can benefit from
joint creation of value (e.g. forecasting expected user
activity, revenues and etc.), it is important to account for
the effect of such models on the potential valuation

9. • Communities (e.g. forums, social network) for discussions
and referrals
– Alchemist archetype
– Internal resources (e.g. doctors)
• Loyalty programs = digital data hook that collects data
on the consumption of services by the consumer
• Platform play where the provider collaborates with
others (e.g. wellness coaches, fitness facilities, retailers)
to augment his capabilities and operate in his space in
return for rent/brokerage fee/cross selling opportunities
and etc.

10. • Ability to monetize data  Freemium = DDH
• Alchemist  To get a higher quality of data (e.g.
structured documentation vs. free text)
• Ecosystem of applications on top of the EHR or a
marketplace around the EHR = platform and
marketplace respectively
• “Open Sharing” and “Shared solution” are two additional
archetypes that can help augment the value proposition
of analytics, benchmarking and research services on top
of the EHR.