A Business Plan template that can be used as a guide when completing your own business plans.

1. Business Plan
FY 2010
Affluenture Pty Ltd 11 Muller Street, Palm Cove QLD 4879 T 61 7 4059 0364 F 61 7 4059 2987 adam@affluenture.com.au www.affluenture.com.au

3. Company Name
Table of Contents
Business Plan..................................................................................................1
FY 2010............................................................................................................1
Executive Summary.........................................................................................1
Business Overview...........................................................................................2
Sales and Marketing........................................................................................3
Operations.......................................................................................................4
People & Management....................................................................................5
Finance ...........................................................................................................6
Legal & Compliance.........................................................................................7
Risk Management ...........................................................................................8
Appendices......................................................................................................9
Business Plan 2010 1

5. Company Name
Executive Summary
The Executive Summary should be brief and cover the key points and messages you want the reader to
take away from this plan. The summary should be written as if the reader will not read beyond the
summary.
Use bullet points to keep the message simple and refer the reader to the relevant section of the plan should
they require further information.
Write the ES after you have written the detail; that will allow you to assimilate and summarise the main
ideas within the plan and reduce unnecessary repetition.
Business Plan 2010 1

6. Company Name
Business Overview
This section of the Business Plan provides the reader with an introduction to the business and its principal /
founders.
Outline in chronological order, the history of the business (if applicable) and the past experiences of the
founder / current owner that has lead them to this point.
Provide a summary of the following:
•The industry in which the business operates, including the key external factors such as potential entrants,
customers, suppliers and the threat of substitutes. Also identify where the industry is currently placed in its
life cycle.
•Highlight other factors that have the potential to impact the business including the political & regulatory
environment, social change, technology, existing competition and sensitivity to the economy.
•List the products and services the company provides and plans to provide.
•Explain the business strategy and the target market in which the business intends to compete.
•Provide a summary of the people, operational processes and financial forecasts and refer to the sections
that contain more detail.
Business Plan 2010 2

7. Company Name
Sales and Marketing
This section of the Business Plan provides the reader with details as to how the business intends to acquire
/ grow its customer base and its strategic plan to achieve this.
This area needs to cover the following:
•Target market(s) - describe the stats on the total market, where the business wants to play and how much
of the target market the business aspires to acquire.
•Products and services - describe the products and services, who they appeal to, how they are priced and
how they are positioned in comparison to your competitors - described the comparative advantage of your
product or service. Describe the product’s / services competitive point of difference. Challenge yourself by
continually asking yourself “so what?”.
•Key Sales and Marketing Strategies - branding, positioning, customer acquisition strategies and customer
care and maintenance.
•Sales distribution channels / referral partners / use of the internet / sales force
•Marketing channels - print media, internet, TV, radio, direct marketing.
Business Plan 2010 3

8. Company Name
Operations
This section of the Business Plan provides the reader with a summary of how the business plans to
organise itself to meet the needs of its customers and operate both efficiently and effectively (Business
Model).
This area needs to cover the following:
•Place of business / locations
•Organisational Structure - detail the organisational structure, showing the positions and people and the
reporting lines.
•Business Processes - summarise the key business operating and management processes as shown in the
diagram below. Operating processes 1 to 4 should have already been described in the Sales and
Marketing section of the business plan the reader should be referred back to this section. How the supply
chain is organised, including relationships with key suppliers is covered within processes 5 and 6.
•Reference further details to people or other documents. It is important to recognise that this section is not
meant to be an operations manual, but rather provide the reader with an understanding of the key elements
of each process and how the business has organised itself to meet the needs of its customers and other
stakeholders.
1
•Process Classification Scheme
1 Reproduced with the permission of Pricewaterhouse Coopers
Business Plan 2010 4

9. Company Name
People & Management
This section of the Business Plan provides the reader with a short summary of the key personnel,
describing their role, experience and skills. Should the reader require further detail, this can be referenced
by attaching CV’s.
This section is particularly important for a new business that does not have history on which to base its
performance.
Key personnel includes:
•Chief Executive Officer / Managing Director
•Chief Financial Officer / Financial Controller
•Chief Operating Officer / Operations Manager
•Human Resources Director
•Legal Counsel, if appropriate
•Chief Risk Officer / Health & Safety Manager
•Board of Directors / Key External Advisors if applicable
Business Plan 2010 5

10. Company Name
Finance
This section of the Business Plan provides the reader with a summary of the capital required by the
business, particularly in its first few years of trading and how it intends to fund its capital requirements via
debt and equity. Major investors and debt funders should be referenced, including the key terms and
conditions of such funding. It is useful to list financial covenants that have been agreed upon.
The plan should also consider Government funding as a possible source of finance.
Reference should be make to details financial forecasts and the key assumptions made within these
forecasts.
Business Plan 2010 6

11. Company Name
Legal & Compliance
This section of the Business Plan provides the reader with a summary of the key regulatory and compliance
issues that need to be addressed, including:
•Legal structures
•Licenses and permits
•Business and trading name registrations
•Intellectual property / domain name registrations
•Shareholder agreements / Governance documents
•Appointing accounting and legal advisers
•Bank / personal guarantees
•Lease of business premises / lease agreement
•Taxation considerations - income tax, payroll tax, ABN registration, GST registration
•Workers compensation
•Public Liability insurance
•Professional Indemnity insurance, if applicable
•IT licensing requirements
Business Plan 2010 7

12. Company Name
Risk Management
Risk Management needs to be considered in the context of the following:
•Legal and governance structures
•Key business systems and processes
•Health and safety
•Information technology and other disaster recovery plans
•Insurance
•Plans to mitigate reputation risks
•Enterprise wide risk assessments
A summary of each area should be considered and references made to other documents for further
information.
Business Plan 2010 8

13. Company Name
Appendices
I.Implementation plan
II.Financial Forecasts
III.Key Personnel
IV.Organisational Structure
V.Key advisers and stakeholders
Business Plan 2010 9