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The Fundraising Fantastic Four | AdvantageNFP | NFP Technology Seminar 2012
1.
The Fundraising Fantastic
Four 25th September 2012 Steve Cast, MInstF
2.
Polite Notice
This presentation is Copyright © AdvantageNFP by Redbourn Business Systems Limited 2012 with all rights reserved. Please do not distribute this presentation without first confirming with marketing@AdvantageNFP.com Thank You The Fundraising Fantastic Four Slide 2 © AdvantageNFP by Redbourn Business Systems Limited
3.
Please switch ON
your: • Mobile phones • Tablets • Laptops #AdvantageNFP #TFF4 #NFPTECH2012 The Fundraising Fantastic Four Slide 3 © AdvantageNFP by Redbourn Business Systems Limited
4.
So?
When? Where? Why? Who? How? What? Then? But? The Fundraising Fantastic Four Slide 4 © AdvantageNFP by Redbourn Business Systems Limited
5.
Question and Answer
Session At The End The Fundraising Fantastic Four Slide 5 © AdvantageNFP by Redbourn Business Systems Limited
6.
Introduction • Steve Cast,
MInstF Founder and Managing Director of Redbourn Business Systems Limited • Jane Haywood Marketing Assistant of Redbourn Business Systems Limited Formed in 1994, Redbourn Business Systems are the developers of AdvantageNFP Fundraiser, the integrated fundraising, membership and alumni database and AdvantageNFP Box Office, the integrated fundraising and box office system. The Fundraising Fantastic Four Slide 6 © AdvantageNFP by Redbourn Business Systems Limited
7.
Available Social Media The
Fundraising Fantastic Four Slide 7 © AdvantageNFP by Redbourn Business Systems Limited
8.
The Fundraising Fantastic
Four Why Use Social Media? The Fundraising Fantastic Four Slide 8 © AdvantageNFP by Redbourn Business Systems Limited
9.
The Fundraising Fantastic
Four The Fundraising Fantastic Four Slide 9 © AdvantageNFP by Redbourn Business Systems Limited
10.
The Fundraising Fantastic
Four Audience Survey The Fundraising Fantastic Four Slide 10 © AdvantageNFP by Redbourn Business Systems Limited
11.
The Fundraising Fantastic
Four The Fundraising Fantastic Four Slide 11 © AdvantageNFP by Redbourn Business Systems Limited
12.
The Fundraising Fantastic
Four Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc (source Wikipedia 9/2/12) Since Floated in May 2012 The Fundraising Fantastic Four Slide 12 © AdvantageNFP by Redbourn Business Systems Limited
13.
The Fundraising Fantastic
Four • Mr Fantastic of Social Media • More than 845 million active users in 2012 (source Newsday 4/2/12) • By June 2012 this increased to 995m (source Facebook June ‘12) • Integrates with • More Giving Apps to come in 2012 • Facebook generation – no emails! The Fundraising Fantastic Four Slide 13 © AdvantageNFP by Redbourn Business Systems Limited
14.
When to use •
News Updates • Share Photos of Events • Donate Now Apps • To Drive Traffic to Your Website • Thanking Supporters/Donors The Fundraising Fantastic Four Slide 14 © AdvantageNFP by Redbourn Business Systems Limited
15.
Who is using
it The Fundraising Fantastic Four Slide 15 © AdvantageNFP by Redbourn Business Systems Limited
16.
“Facebook is a
great tool for communicating with our audience. There are some great opportunities for small charities to really make it work if they can come up with something creative or innovative” Ben, War Child The Fundraising Fantastic Four Slide 16 © AdvantageNFP by Redbourn Business Systems Limited
17.
The Fundraising Fantastic
Four Slide 17 © AdvantageNFP by Redbourn Business Systems Limited
18.
The Fundraising Fantastic
Four Slide 18 © AdvantageNFP by Redbourn Business Systems Limited
19.
The Fundraising Fantastic
Four The Fundraising Fantastic Four Slide 19 © AdvantageNFP by Redbourn Business Systems Limited
20.
The Fundraising Fantastic
Four Twitter is an online social networking service and microblogging service that enables its users to send and read text- based posts of up to 140 characters, known as "tweets". It was created in March 2006 by Jack Dorsey and launched that July. (source Wikipedia 9/2/12) The Fundraising Fantastic Four Slide 20 © AdvantageNFP by Redbourn Business Systems Limited
21.
The Fundraising Fantastic
Four • The Human Torch of Social Media • More than 300 million active users in 2012 (source Wikipedia 4/2/12) • In June revealed 500m registered users but it is not clear how many are active (source) • Celebrity-driven fundraising • Spreads like wild fire • Events & discussions covered with #hashtag symbol The Fundraising Fantastic Four Slide 21 © AdvantageNFP by Redbourn Business Systems Limited
22.
When to use •
News Updates • Invitations • Raise Awareness • Event Notifications • To Drive Traffic to your Website • Thank You? The Fundraising Fantastic Four Slide 22 © AdvantageNFP by Redbourn Business Systems Limited
23.
Who is using
it The Fundraising Fantastic Four Slide 23 © AdvantageNFP by Redbourn Business Systems Limited
24.
The Fundraising Fantastic
Four Slide 24 © AdvantageNFP by Redbourn Business Systems Limited
25.
Adopt A Monkey The
Fundraising Fantastic Four Slide 25 © AdvantageNFP by Redbourn Business Systems Limited
26.
The Fundraising Fantastic
Four Slide 26 © AdvantageNFP by Redbourn Business Systems Limited
27.
“We need to
keep engaging with donors through social media and embrace other social media platforms too. Everybody is using Twitter and we don’t see a good reason why charities shouldn’t try and market themselves through social media for more effective fundraising.” Susie & Claire, Nordoff Robbins The Fundraising Fantastic Four Slide 27 © AdvantageNFP by Redbourn Business Systems Limited
28.
The Fundraising Fantastic
Four CRM Integration The Fundraising Fantastic Four Slide 28 © AdvantageNFP by Redbourn Business Systems Limited
29.
The Fundraising Fantastic
Four CRM Integration The Fundraising Fantastic Four Slide 29 © AdvantageNFP by Redbourn Business Systems Limited
30.
The Fundraising Fantastic
Four CRM Integration The Fundraising Fantastic Four Slide 30 © AdvantageNFP by Redbourn Business Systems Limited
31.
The Fundraising Fantastic
Four CRM Integration The Fundraising Fantastic Four Slide 31 © AdvantageNFP by Redbourn Business Systems Limited
32.
The Fundraising Fantastic
Four CRM Integration The Fundraising Fantastic Four Slide 32 © AdvantageNFP by Redbourn Business Systems Limited
33.
The Fundraising Fantastic
Four CRM Integration The Fundraising Fantastic Four Slide 33 © AdvantageNFP by Redbourn Business Systems Limited
34.
The Fundraising Fantastic
Four CRM Integration The Fundraising Fantastic Four Slide 34 © AdvantageNFP by Redbourn Business Systems Limited
35.
The Fundraising Fantastic
Four CRM Integration The Fundraising Fantastic Four Slide 35 © AdvantageNFP by Redbourn Business Systems Limited
36.
The Fundraising Fantastic
Four CRM Integration The Fundraising Fantastic Four Slide 36 © AdvantageNFP by Redbourn Business Systems Limited
37.
The Fundraising Fantastic
Four CRM Integration The Fundraising Fantastic Four Slide 37 © AdvantageNFP by Redbourn Business Systems Limited
38.
The Fundraising Fantastic
Four CRM Integration The Fundraising Fantastic Four Slide 38 © AdvantageNFP by Redbourn Business Systems Limited
39.
The Fundraising Fantastic
Four CRM Integration The Fundraising Fantastic Four Slide 39 © AdvantageNFP by Redbourn Business Systems Limited
40.
The Fundraising Fantastic
Four CRM Integration The Fundraising Fantastic Four Slide 40 © AdvantageNFP by Redbourn Business Systems Limited
41.
The Fundraising Fantastic
Four CRM Integration The Fundraising Fantastic Four Slide 41 © AdvantageNFP by Redbourn Business Systems Limited
42.
The Fundraising Fantastic
Four CRM Integration The Fundraising Fantastic Four Slide 42 © AdvantageNFP by Redbourn Business Systems Limited
43.
The Fundraising Fantastic
Four The Fundraising Fantastic Four Slide 43 © AdvantageNFP by Redbourn Business Systems Limited
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The Fundraising Fantastic
Four LinkedIn is a business-related social networking site. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. (source Wikipedia 9/2/12) The Fundraising Fantastic Four Slide 44 © AdvantageNFP by Redbourn Business Systems Limited
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The Fundraising Fantastic
Four • The Thing of Social Media • More than 150 million active users in 2012 (source Mashable 9/2/12) • June 2012 – 175 million (source wikipedia June ‘12) • Strong network of professionals • Fundraising best practice groups • Product/Service recommendation The Fundraising Fantastic Four Slide 45 © AdvantageNFP by Redbourn Business Systems Limited
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When to use •
To List your Products/Services • To Get Customer/Supporter Recommendations • To Participate in Discussions on Fundraising Best Practice • To Drive Traffic to your Website The Fundraising Fantastic Four Slide 46 © AdvantageNFP by Redbourn Business Systems Limited
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Who is using
it The Fundraising Fantastic Four Slide 47 © AdvantageNFP by Redbourn Business Systems Limited
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The Fundraising Fantastic
Four Slide 48 © AdvantageNFP by Redbourn Business Systems Limited
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The Fundraising Fantastic
Four The Fundraising Fantastic Four Slide 49 © AdvantageNFP by Redbourn Business Systems Limited
50.
The Fundraising Fantastic
Four Google+ is a social networking and identity service, operated by Google Inc. and introduces new services identified as Circles and Hangouts. (source Wikipedia 9/2/12) The Fundraising Fantastic Four Slide 50 © AdvantageNFP by Redbourn Business Systems Limited
51.
The Fundraising Fantastic
Four • The Invisible Girl of Social Media • More than 90 million active users in 2012 (source Mashable 19/1/12) • Sept 2012 – 100 million (source NBCNews Sept ‘12) • Growing faster than any other social network ever did! (or is it?) • Heavy video & image usage due to large display layouts The Fundraising Fantastic Four Slide 51 © AdvantageNFP by Redbourn Business Systems Limited
52.
When to use •
To Promote your Videos • To Share Images of your Events • To Engage with your Supporters/Employees/Volunteers • To Drive Traffic to your Website The Fundraising Fantastic Four Slide 52 © AdvantageNFP by Redbourn Business Systems Limited
53.
Who is using
it The Fundraising Fantastic Four Slide 53 © AdvantageNFP by Redbourn Business Systems Limited
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The Fundraising Fantastic
Four Slide 54 © AdvantageNFP by Redbourn Business Systems Limited
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The Fundraising Fantastic
Four Slide 55 © AdvantageNFP by Redbourn Business Systems Limited
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Strengths and Weaknesses
Giving apps Very simple Strictly Not many Supporters to use professional users-NFPs Strengths donate “on the Quick network can figure spot” Amplification Good quality prominently on Large Some giving insights into streams Audience apps exist fundraising Hangouts Inappropriate 140 Limited to Limited audience (?) – characters per sharing best functionality in Weaknesses too young post practice terms of giving Too many Giving apps Does not Still growing users (?) – not widely integrate with but not many busy streams known yet giving apps ACTIVE users The Fundraising Fantastic Four Slide 56 © AdvantageNFP by Redbourn Business Systems Limited
57.
The Fundraising Fantastic
Four Social Media Integration & Holistic Approach Case Study The Fundraising Fantastic Four Slide 57 © AdvantageNFP by Redbourn Business Systems Limited
58.
Find Your Feet
is a UK-based international development charity, developing successful poverty-relief programmes in India, Malawi, Nepal and Zimbabwe. The Fundraising Fantastic Four Slide 58 © AdvantageNFP by Redbourn Business Systems Limited
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The Fundraising Fantastic
Four Slide 59 © AdvantageNFP by Redbourn Business Systems Limited
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The Fundraising Fantastic
Four Slide 60 © AdvantageNFP by Redbourn Business Systems Limited
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The Fundraising Fantastic
Four Slide 61 © AdvantageNFP by Redbourn Business Systems Limited
62.
“It is essential
to remember when using social media that you can’t just pump information out on your cause, you need to offer the audience something more to encourage them to continue following you and remain interested, such as related videos and articles” Jessica, Find Your Feet The Fundraising Fantastic Four Slide 62 © AdvantageNFP by Redbourn Business Systems Limited
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The Fundraising Fantastic
Four Social Media Integration & Holistic Approach Case Study The Fundraising Fantastic Four Slide 63 © AdvantageNFP by Redbourn Business Systems Limited
64.
The World Development
Movement is a UK-based anti-poverty campaigning organisation with a worldwide reputation for tackling hard-hitting, controversial issues. The Fundraising Fantastic Four Slide 64 © AdvantageNFP by Redbourn Business Systems Limited
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The Fundraising Fantastic
Four Slide 65 © AdvantageNFP by Redbourn Business Systems Limited
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The Fundraising Fantastic
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The Fundraising Fantastic
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The Fundraising Fantastic
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“It requires a
lot of engagement to be successful with social media and each site requires a different approach. For example, still visuals like cartoons and infographics work really well on Facebook and Pinterest, while videos are great for Google+, and blog posts and articles on Twitter. It’s important to take a strategic approach and focus on what you want to achieve.” Pontus, World Development Movement The Fundraising Fantastic Four Slide 69 © AdvantageNFP by Redbourn Business Systems Limited
70.
The Fundraising Fantastic
Four #watchthisspace The Fundraising Fantastic Four Slide 70 © AdvantageNFP by Redbourn Business Systems Limited
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The Fundraising Fantastic
Four Need More Help? Visit Stand 14 www.AdvantageNFP.com info@AdvantageNFP.com The Fundraising Fantastic Four Slide 71 © AdvantageNFP by Redbourn Business Systems Limited
72.
The Fundraising Fantastic
Four Question & Answer Session The Fundraising Fantastic Four Slide 72 © AdvantageNFP by Redbourn Business Systems Limited
73.
Please Give Us
Your Feedback Email info@AdvantageNFP.com For a copy of this presentation please visit www.AdvantageNFP.com, leave us your business card, or visit us on Stand 14 today #AdvantageNFP #TFF4 #NFPTECH2012 The Fundraising Fantastic Four Slide 73 © AdvantageNFP by Redbourn Business Systems Limited
74.
The Fundraising Fantastic
Four Thank you for your time The Fundraising Fantastic Four Slide 74 © AdvantageNFP by Redbourn Business Systems Limited
75.
The Fundraising Fantastic
Four Need More Help? Visit Stand 14 www.AdvantageNFP.com info@AdvantageNFP.com The Fundraising Fantastic Four Slide 75 © AdvantageNFP by Redbourn Business Systems Limited
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