The document discusses search engine optimization and social media marketing. It provides an overview of different types of search like image search and video search. It also covers social media platforms like Facebook, Twitter, and LinkedIn. Tips are provided on using these platforms for marketing purposes and examples are given of companies that have successfully used social media.

1. © Advanced Media Productions AdvMediaProductions.com Social Media, Search and Digital Asset Optimization Louise Rijk Vice President of Marketing and Sales Advanced Media Productions

2. © Advanced Media Productions AdvMediaProductions.com Agenda 1. Search Marketing 2. The Buying Cycle 3. Intro to Social Media 4. Facebook & Twitter Search and Social Media:

3. © Advanced Media Productions AdvMediaProductions.com Search Marketing Part I Search and Social Media:

4. © Advanced Media Productions AdvMediaProductions.com E-Mail Marketing Search Engine Marketing Affiliate Marketing Website Development & Landing Page Development Online Display Ad & Rich Media Advertising Social Marketing Online Reputation Management Photoshare/ Videoshare Social Networking Social Bookmarking Social News Podcasting/ Videocasting Business Blog Marketing Organic Web/Universal Search Mobile Search Organic Image Search Shopping Comparison Search Organic Video Search Paid Search Components of Internet Marketing Search and Social Media: Real-time Search Social Search

6. © Advanced Media Productions AdvMediaProductions.com Universal Search Image Results Organic Web Results News Results Search and Social Media:

7. © Advanced Media Productions AdvMediaProductions.com Image Search Image Results Search and Social Media:

8. © Advanced Media Productions AdvMediaProductions.com Video Search YouTube Results Crawled Results Google Crawled Video Search and Social Media:

9. © Advanced Media Productions AdvMediaProductions.com Shopping Search Shopping Results Search and Social Media:

10. © Advanced Media Productions AdvMediaProductions.com Social Search Search and Social Media:

11. © Advanced Media Productions AdvMediaProductions.com Organic Real-time Search Twitter Search Search and Social Media:

12. © Advanced Media Productions AdvMediaProductions.com Organic Real-time Search Real-time Google Search Real-time Results Search and Social Media:

14. © Advanced Media Productions AdvMediaProductions.com Google – Local Organic Web Results (10-box) Local 10-Box Results Local Organic Web Results Search and Social Media:

15. © Advanced Media Productions AdvMediaProductions.com Google – Local Web Results Results Without Geographic Modifier Local 10-Box Search and Social Media:

16. © Advanced Media Productions AdvMediaProductions.com Organic Local Search Results Google – Local Organic Map Results Search and Social Media:

17. © Advanced Media Productions AdvMediaProductions.com Google – Local Organic Map Results (Infobox) Organic Results (Infobox) No Link Search and Social Media:

20. Search Term Google News Results Sponsored Search Results Google Map Results Sponsored Search Results Google Map Results © Advanced Media Productions AdvMediaProductions.com Search and Social Media: Search & Mobile Search Marketing

21. © Advanced Media Productions AdvMediaProductions.com Shopping Results PPC Results Google – PPC Search Search and Social Media:

22. © Advanced Media Productions AdvMediaProductions.com Google – PPC Search Expanded Plus Box Results Normal PPC Results Google AdWords Product Plusbox (Beta) Plus Box Expanded Search and Social Media:

23. © Advanced Media Productions AdvMediaProductions.com Google - PPC Local Business Ads PPC Local Business Ad Search and Social Media:

24. © Advanced Media Productions AdvMediaProductions.com PPC Business Ad (Infobox) Link to Site Google - PPC Local Business Ads (Infobox) Search and Social Media:

26. © Advanced Media Productions AdvMediaProductions.com The Buying Cycle Part II Search and Social Media:

27. © Advanced Media Productions AdvMediaProductions.com Pre Beginning Middle End Spread Awareness Familiarity Consideration Purchase Advocacy Need Search Choices Call to Action Buzz Buying Cycle Internet Need Sales Time Search and Social Media: 5 Customer Evolution Steps

29. © Advanced Media Productions AdvMediaProductions.com Pre Beginning Middle End Spread Awareness Familiarity Consideration Purchase Advocacy Need Search Choices Call to Action Buzz Buying Cycle Internet Need Sales Time Search and Social Media: 5 Customer Evolution Steps

30. © Advanced Media Productions AdvMediaProductions.com 1. Research and assign value 2. Selection and exclusion 3. Refine the list Search and Social Media: Keywords

32. © Advanced Media Productions AdvMediaProductions.com Pre Beginning Middle End Spread Awareness Familiarity Consideration Purchase Advocacy Need Search Choices Call to Action Buzz Buying Cycle Internet Need Sales Time Search and Social Media: 5 Customer Evolution Steps

34. © Advanced Media Productions AdvMediaProductions.com Pre Beginning Middle End Spread Awareness Familiarity Consideration Purchase Advocacy Need Search Choices Call to Action Buzz Buying Cycle Internet Need Sales Time Search and Social Media: 5 Customer Evolution Steps

35. © Advanced Media Productions AdvMediaProductions.com Intro to Social Media Part III Search and Social Media:

36. © Advanced Media Productions AdvMediaProductions.com Search and Social Media: The Return of the Conversation in the Social Order LinkedIn

37. Fragmentation of Media Consumption, More Consumer Control over Media, Declining Consumer Trust, New Internet Technologies © Advanced Media Productions AdvMediaProductions.com Search and Social Media: What is Happening in Marketing?

43. © Advanced Media Productions AdvMediaProductions.com Twitter & Facebook Part IV Search and Social Media:

46. Twitter Custom Profile © Advanced Media Productions AdvMediaProductions.com Search and Social Media:

50. Twitter “Tweets” © Advanced Media Productions AdvMediaProductions.com Direct tweet Retweet (RT) / Native Retweet General tweet (with shortened URL) Search and Social Media:

55. Twitter Business Examples: Dell (Sales) © Advanced Media Productions AdvMediaProductions.com Search and Social Media:

56. Twitter Business Examples: Comcast (Cust. Support) © Advanced Media Productions AdvMediaProductions.com Search and Social Media:

57. Twitter Business Examples: JetBlue (Branding) © Advanced Media Productions AdvMediaProductions.com Search and Social Media:

58. Twitter Business Examples: Zappos © Advanced Media Productions AdvMediaProductions.com Search and Social Media:

61. © Advanced Media Productions AdvMediaProductions.com Mini-Feed Ads Wall Post Status Update Facebook Profile Search and Social Media:

62. © Advanced Media Productions AdvMediaProductions.com Facebook Page Search and Social Media:

63. © Advanced Media Productions AdvMediaProductions.com Facebook Group Search and Social Media:

65. © Advanced Media Productions AdvMediaProductions.com - Update frequently; keep it relevant and keep yourself on the “ new stuff” screen of friends - Play with privacy settings to control what friends, co- workers and people you don’t know can see about you - Friending – Briefly explain who you are and why you are requesting a new friendship/connection - Friending – Check out profiles or ask for clarification before accepting someone else’s request Profile Maintenance, Contact and Content Updates Search and Social Media:

66. © Advanced Media Productions AdvMediaProductions.com Digital Asset Optimization – Hosted Content Google Crawl Search and Social Media: Web Site Hosted Video Podcasts Blogs Press Releases White Papers (PDF) Google Search Engine Images

67. © Advanced Media Productions AdvMediaProductions.com Digital Asset Optimization – Posted Content News/Tip Sheets/How To’s (Digg/StumbleUpon) PowerPoint Presentations (SlideShare.net) Posted Video (Video Sharing – YouTube) Posted Images (Image Sharing – Flickr) Press/News Releases (PR Web, BusinessWire, PRLeap) LinkedIn Profile Facebook Page Twitter Tweets Search and Social Media: Posting

68. Advanced Media Productions (@AdvancedMedia) 888-755-5151 x17 www.AdvMediaProductions.com © Advanced Media Productions AdvMediaProductions.com Thank You! Search and Social Media: Kenny Leenhouts [email_address] Manager of SEO and Social Media Louise Rijk [email_address] Vice President of Sales and Marketing