Michael Altendorf, CEO of ADTELLIGENCE, held this presentation at NOAH Conference 2011 in London. ADTELLIGENCE offers the leading edge advertising targeting solutions for the social web. Our technology enables higher ad revenues, increases the conversions & click rates of eCommerce shops and advertisers by unifying self-service ad booking, audience targeting, automation, optimization, integration, personalization engine, geo location, reporting, analytics & market intelligence through Dynamic Personalization, Optimization and automation technologies with full integration to various social networks such as Facebook. We use the real data from social networks’ anonymized user profiles like interests, demo- & location based geographical information to deliver exactly the most relevant advertising for the user in real time. The solutions enable a closed loop marketing process which includes holistic business & market intelligence and a recommendation engine for real-time campaign optimization and mass personalization of portals content.

1. TECHNOLOGY TO MONETIZE THE SOCIAL WEB
Michael Altendorf
Nov,10th 2011
NOAH Conference

2. The social web embodies the original
vision of the internet
»The social web may still be in
its early phases,
but it is likely to transform
the fundamental businesses
of the Internet
far more rapidly than the »
incumbents anticipate.
(Accel Partners – The Rise of the Social Web, 2009)
Computer Magazine 1979

3. User ProfileData
Data

4. SOCIAL
TARGETING

5. ADTELLIGENCE Product Portfolio
Social by Design
Ultimate social network ad
booking for advertisers &
Sell Side Platform agencies Social personalization Real time audience
for publishers engine insights for Social CRM
Reach more than 1bn for eCommerce
people on Facebook & Co
ADTELLIGENCE
Platform Data Fusion Layer
Social Campaign Business Billing & Analytics &
Targeting Management Intelligence Payment Reporting

6. SOCIAL COMMERCE IS THE NEXT BIG THING

7. Social commerce has
highest growth Rates!
Mobile: 27%
Social Media: 34%
Display Advertising: 17%

8. “If I had to guess, social commerce is the next
area to really blow up”
Mark Zuckerberg (Facebook))
“The potential for social commerce today is
“infinite”… Every eCommerce site will have to
adapt”
Bing Gordon (Kleiner Perkins)

9. ADTELLIGENCE build for Social Commerce
Data is the new business model
Advertise
Personalize
Analyze
Automated
Optimization
on KPI‘s
Social Audience Reporting Business Enrich
Targeting Analytics Optimization Intelligence CRM Data

10. Adtelligence
Can use all data!
Shop
Social baskets
networks
CRM Data
data exchanges
Adtelligence is 100% compliant with German privacy regulations

11. Leveraging the Social Graph
Shopping is a social Experience
Social Single
Graph Sign-On

12. Facebook Login or
Sign up
For all Websites
Social Personalization
Engine
Personlized Landing Pages
based on your facebook profile

13. For eCommerce
Interest Graph
Personalization
What are your friends buying?

14. For Publishers
Social Graph
Personalization
Get Recommended News by
your social circle

15. ADTELLIGENCE - For a higher ROI
Conversions
New Customers
328%
191% 221%
146%
A/B Testing 114%
Time:~12 weeks
Live data from one of our German eCommerce clients

16. References
Thank You!
www.adtelligence.de
michaelaltendorf@adtelligence.de