From Mintel

1. mintel.com1
© 2014 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel
KEY AND EMERGING WEIGHT
MANAGEMENT INGREDIENTS EATING
AWAY THE OBESITY EPIDEMIC
© 2014 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel

2. mintel.com2
TODAY’S PRESENTATION
Protein and fibre
key role
Protein and fibre
key role
Ingredients in the
spotlight
Ingredients in the
spotlight
Global obesity
and the consumer
Global obesity
and the consumer
Targeting certain
demographics
Targeting certain
demographics
What does it all
means
What does it all
means

3. mintel.com3
TODAY’S PRESENTATION
Protein and fibre
key role
Ingredients in the
spotlight
Targeting certain
demographics
What does it all
means
Global obesity
and the consumer
Global obesity
and the consumer

4. mintel.com4
500 million of these are Obese
1.4 billion are overweight
SOURCE: WHO
700 million by 2015
GLOBAL ISSUE
mintel.com4

5. mintel.com5
Obesity is a growing concern in most countries…
% may be low but not numbers!
India China Japan
GLOBAL ISSUE
mintel.com5
30m 46m 4m

6. mintel.com6
Of Brits say that they
go through phases of
being healthy and then
getting into bad habits.
57%
SOURCE: MINTEL HEALTHY LIFESTYLES UK JANUARY 2013; OBESITY
US AUGUST 2013; HELP ME HELP MYSELF
40%
Of US consumers
say that they try to
eat healthy, but find
unhealthy foods are
too tempting.
MOTIVATION ISSUES
mintel.com6

7. mintel.com7
Of UK consumers "set
specific mini goals” to stick
with their resolutions.
33%
SOURCE: MINTEL HEALTHY LIFESTYLES UK JANUARY 2012; HELP ME HELP MYSELF;
App: Global Mobile Health Market Report
29%
reward themselves if they
continue sticking with the
resolution
STICKING TO THE PLAN
Technology plays
a part with
500 million
people predicted to
be using health apps
by 2015.
mintel.com

8. mintel.com8
Fooducate simplifies nutritional information and ingredient statements
SOURCE: WWW.FOODUCATE.COM
INGREDIENT APPS

9. mintel.com9
22%
of Americans would like
help in understanding
healthier food options,
up from 17% in 2011
TellSpec combines a portable spectrometer and a
unique algorithm to provide information about foods and
beverages when labels aren’t available
Source: Mintel Trends, Mintel Reports grocery retailing – US – 2013, http://tellspec.Com/
COMING SOON: FOOD SCANNERS

10. mintel.com10
Dubai: municipal officials gave residents a gram of gold – worth
$45 – for every kilogram they lost during a 30-day challenge.
Source: Mintel ; help me help myself
AS GOOD AS GOLD

11. mintel.com11 mintel.com11
SOURCE: MINTEL; HELP ME HELP MYSELF
TICKETS FOR CALORIES BURNED
MOSCOW:
a vending machine at
Vystavochnaya
station uses sensors
to offer travellers
tickets for free rides if
they do 30 squats first
in two minutes.

12. mintel.com12
of Chinese adults who
have purchased vitamins
and supplements have
done so to help ward off
illnesses or improve
immunity
of Chinese
respondents
take vitamins and
supplements to
compensate for poor
eating habits
83% 50%
Source: Mintel
SUPPLEMENTS OFFSET WHAT’S MISSING

13. mintel.com13
Of US consumers say the
government should enforce
companies to be socially
responsible.
44%
Source: Mintel attitudes towards corporate social responsibility US September 2012; supernanny state
70%
Agree consumers
have a responsibility
equal to that of
companies when it
comes to the
responsible use of
a product.
BE GOOD

14. mintel.com14
I am slightly
overweight
I am
overweight a lot
% %
Cutting back on food with high calories (eg red meat,
desserts, bakery products, chocolate)
60 65
Diet control (eg having a smaller portion per meal, skip
meals)
62 64
Taking weight loss products (including both oral products
and products for external usage)
38 63
Using traditional Chinese weight loss measurements (eg
weight loss acupuncture, weight loss Chinese traditional
medicine prescriptions)
16 30
OVERWEIGHT CONSUMERS ARE MORE
LIKELY TAKE ORAL PRODUCTS AND TCM

15. mintel.com15
Vitamins and dietary supplements are the sub-category most likely to mention the term “weight
management” among global food, drink and healthcare items launched from January 2013-May
2014, according to Mintel GNPD.
Source: Mintel GNPD
VITAMINS AND DIETARY SUPPLEMENTS ARE MOST
LIKELY TO USE “WEIGHT MANAGEMENT” CLAIM-

16. mintel.com16
Ingredients in the
spotlight
Targeting certain
demographics
What does it all
means
Global obesity
and the consumer
Protein and fibre
key role
Protein and fibre
key role
TODAY’S PRESENTATION

17. mintel.com17
Fuller for longer are benefits consumers can understand –
they resonate well with consumers
Kellogg's Special K Protein
Wheat, Rice & Soy Flakes Cereal
to satisfy hunger for longer (US)
Source: Mintel GNPD
M&S Fuller Longer Chicken & Chilli
Prawn Pad Thai, high in protein,
contains balanced carbohydrates (UK)
HIGH PROTEIN FOR ALL OCCASION
– BREAKFAST TO DINNER

18. mintel.com18
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Jul 2011 - 2012 Jul 2012 - 2013 Jul 2013 - 2014
Global food and drink launches with a high protein
claim, July 2011 – June 2014 Sub-Category %
Snack/Cereal/Energy Bars 12%
Meal Replacements & Other Drinks 11%
Spoonable Yogurt 7%
Meat Substitutes 5%
Meat Snacks 4%
Fish Products 4%
Vitamins & Dietary Supplements 3%
Poultry Products 3%
Cold Cereals 3%
Meat Products 3%
HIGH PROTEINS CLAIMS CONTINUE TO GROW
– IDEAL FOR NUTRACEUTICALS

19. mintel.com19
Hydroxycut Lean Protein
Chocolate Peanut Butter
Caramel Meal Bar (US)
BarnDad's FiberDX
German Chocolate
Shake (US)
FURTHER OPPORTUNITIES FOR HIGH PROTEIN IN
NUTRIENT SNACK BARS AND MEAL REPLACEMENTS

20. mintel.com20
• Konjac fiber
• Chitosan - crustacean fibre
• Chia
INGREDIENTS IN THE SPOTLIGHT
Soluble fibre
• Inulin
• Polydextrose
• Fructo-oligosaccharides
• Resistant maltdextrin
• Soluble corn fibre
• Soluble wheat fibre
Insoluble Fibre
• Cereal fibres
• Vegetable fibre
• Fruit fibres
KEY INGREDIENTS
FUNCTIONAL FIBRES FOR WEIGHT MANAGEMENT

21. mintel.com21
First tea beverage in Japan to have two FOSHU Health
• Control the absorption of fat
• Eases of absorption of carbohydrates
Coca-Cola
Karada Sukoyaka
Healthy Body Tea W
(Japan)
TEA WITH INDIGESTIBLE DEXTRIN - FIRST RTD
TEA TO HAVE DOUBLE FOSHU CLAIM

22. mintel.com22
EFSA approved
claims
“Glucomannan in
an energy restricted
diets contributes to
weight loss”
“Glucomannan
contributes to the
maintenance of
normal blood
cholesterol levels”
Dukan , Lemon flavoured
konjac sticks
(France)
Sanatura Satt & Schlank ,
Full & Slim Dietary
Supplement (Germany)
KONJAC HAS APPROVED EFSA
CLAIMS FOR WEIGHT LOSS

23. mintel.com23
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Jul 2011 - 2012 Jul 2012 - 2013 Jul 2013 - 2014
Food, Drink and Vitamin and Dietary Supplement launches with
slimming claim and containing konjac, global,
July 2010-June 2014
KONJAC USE IN SLIMMING PRODUCTS CONTINUES
TO INCREASE, WITH FRANCE THE MAIN USER

24. mintel.com24
Carrington Farms
Flax Chia Blend (US)
Griggs
Chia Seeds (Brazil)
Chia can
absorb 10 times
their weight in
water, aiding in
weight loss and
hydration
CHIA’S SUPERFOOD STATUS MAKE IT AS APPEALING
WEIGHT MANAGEMENT INGREDIENT – THIS TIME FOR
ITS GELLING PROPERTIES

25. mintel.com25
DHC Diet
Program Lemon
Tea (Japan)
DHC Diet Program
Bitter Strawberry
Chocolate (Japan)
EMERGING FIBRE - CHITOSAN CRUSTACEAN FIBRE,
USED MOSTLY IN JAPAN AND SOUTH KOREA

26. mintel.com26
What does it all
means
Global obesity
and the consumer
Protein and fibre
key role
Targeting certain
demographics
Ingredients in the
spotlight
Ingredients in the
spotlight
TODAY’S PRESENTATION

27. mintel.com27
Polyphenols from
• Tea
• Onions
• Apples…
Bitter orange
INGREDIENTS IN THE SPOTLIGHT
FOODS FOR THEIR PHYTOCHEMICALS
• L-carnitine
• Green been coffee
extract – chlorogenic acid
• Garcinia cambogia
extract (hydroxycitric acid
- HCA)
• White kidney bean
• GABA
FEATURING
INGREDIENTS

28. mintel.com28
Lotte Health One Power
Energy Bar with Chocolate
(South Korea)
Voxx L-Carnitina Tangerine
Flavoured Dietary Weight
Control Supplement)
(Brazil)
L-CARNITINE CONTINUES TO BE A KEY
INGREDIENT FOR WEIGHT LOSS … FAT BURNING

29. mintel.com29
Olive Young Beauty Story
Apple Flavoured Garcinia
Cambogia Beverage (South
Korea)
Yakult Look Diet Drinking
Yogurt
(South Korea)
GARCINIA CAMBOGIA EXTRACT CONTAINING
HYDROXYCITRIC ACID (HCA) CLAIMS SUPPRESS
BODY FAT ACCUMULATION

30. mintel.com30
42
16
11
7
6
Vitamins & Dietary Supplements
Tea
Coffee
Meal Replacements & Other Drinks
Snack/Cereal/Energy Bars
Launches* with a slimming claim using Garcina
by sub- category, July 2009-June 2014
GARCINIA FEATURES MOSTLY IN VITAMIN
AND SUPPLEMENT LAUNCHES

31. mintel.com31
Nescafé Protect ProSlim
Coffee Mix Powder
(Thailand)
Buddy Dean Beauti Srim
Formula 2 10-in-1 Instant
Coffee Mix (Thailand)
SLIMMING COFFEES FEATURE CHLOROGENIC ACIDS
PLUS WHITE KIDNEY BEAN, L-CARNITINE ….

32. mintel.com32
Nuzee Coffee Blenders
Lean Dark Roast + Weight
Loss Coffee drink (US)
Horleys Lean Water Lemon
Flavour Water
(New Zealand)
GREEN COFFEE BEAN EXTRACT WEIGHT LOSS
AND ANTIOXIDANT BENEFITS

33. mintel.com33
Suntory, Tea+Plus Original
Oolong Tea (Thailand)
Suntory, Tokucha
(Japan)
Features patented OTPP FOSHU certified with
polyphenol (Quercetin
glycoside) claimed to
activate an enzyme that
breaks down fatSource: Mintel GNPD
POLYPHENOLS THE FOCUS NEW RECENT LAUNCHES
FOCUSED ON REDUCING FAT FROM APPLE , ONION
AND TEA FIGHT FAT

34. mintel.com34
Lean & Green
Green Apple with Elderflower
& Matè Tea Drink (Portugal)
Seoul Milk Apple
Flavour Drinking
Yogurt (South
Korea)
GREEN……POLYPHENOLS IN APPLES

35. mintel.com35
Santé Verte
Functional Food with
Pineapple Extract & Guarana
Extract (France)
Thanlux Gaba Rice
Instant Meal + Konjac
Drink (Thailand)
NICHE BUT WORTH A MENTION BROMELAIN
AND GUARANA, GABA…

36. mintel.com36
What does it all
means
Global obesity
and the consumer
Protein and fibre
key role
Ingredients in the
spotlight
Targeting certain
demographics
Targeting certain
demographics
TODAY’S PRESENTATION

37. mintel.com37
Jasminum subtriplinerve blume, spirulina seaweed,
radix notoginseng, excipients
Latifol
Lactation improving supplement
(Vietnam)
MILESTONE MOMENTS A FEMALE IS EXTRA
VULNERABLE TO WEIGHT GAIN – POST CHILDBIRTH

38. mintel.com38
Estroven Weight Management
Multi-Symptom Menopause Relief
(USA)
BiManán 45+
Fat Burning Re-Firming Dietary
Supplement (Spain)
Bitter orange dry extract (Citrus aurantium L.),
synephrine, hyaluronic acid, co-enzyme Q10,
Herbal Weight Blend (black cohosh root
standardized extract (Cimicifuga racemosa),
soy isoflavones, Synetrim CQ stem, leaf extract
(Cissus quadrangularis))
… MENOPAUSE SYMPTOMS –
PLUS AIDS WEIGHT MANAGEMENT

39. mintel.com39
Satiety, Low Calorie
& Fat Burning
Diet Jelly Coffee Asahi (Japan)
Contains L-carnitine and 4,500mg of
dietary fibre per pack.
Fat burning
Flavoured Water L-Men (Indonesia)
Helps metabolise food consumption
into energy and increase the fat
burning process.
Facilitates Fat Burning
RTD Coffee Kao (Japan)
FOSHU-certified, contains chlorogenic
acid and claims to facilitate the fat
burning process.
FAT BURRING BEVERAGES TARGETING MEN

40. mintel.com40
Modifast 55+ Fat Burner
(Netherlands)
Centrum Silver (USA)
Aimed at adults 50+
B-vitamins to aid in the metabolism of fats,
carbohydrates and proteins
Aimed at women over 55
guarana to support the fat metabolism,
chromium for normal metabolism
TARGETING SENIORS 55 +

41. mintel.com41
Sundown Naturals Vit & Min
Children’s Gummies (Sth Korea)
NutiFood, Nutritious Milk Powder
for Overweight Children (Vietnam)
Contains isomaltose claiming
to reduce fat creation
Biotin, to support fat, carbohydrate,
and protein metabolism
)
FEW PRODUCTS TARGET CHILDREN FOR WEIGHT LOSS
Metabolism could be a an indirect claim to use for children

42. mintel.com42
Global obesity
and the consumer
Protein and fibre
key role
Ingredients in the
spotlight
Targeting certain
demographics
What does it all
means
What does it all
means
TODAY’S PRESENTATION

43. mintel.com43
• Obesity crises continues to be a global issue, effecting
more countries
• The current high protein on-trend could extend to
nutraceutical weight management products
• Fibre is a key ingredient with konjac and indigestible
dextrin fibres in focus
• Many ingredients are emerging but some to watch are
green coffee bean and polyphenols
• Targeting certain demographics could improve the
product appeal
WHAT IS ALL MEANS
mintel.com43

44. mintel.com44
© 2014 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel
Tel
Email
PAM YATES
Research Manager
Platforms APAC
+86 (21) 6032 7360
pyates@mintel.com
For full presentation please visit:
www.mintel.com/vfa14

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