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Hi, we’re
Today, we’re bringing our
community’s view of
WordPress to you.
How do people find out
about WordPress?
My employer or work used it (9%)

Googled it* (38%)

Blog or advertising (2%)
Tutorial (1%)

My client asked
me to use it (14%)

Other (6%)

A friend
recommended it (30%)

* I Googled it or similar (search)
Question: “How did you start using WordPress?”
Source: Survey of users on CodeCanyon and ThemeForest, September 2013. Sample size n = 619.
Of those who did not use WordPress,
many were building their own CMS,
or not using one at all.
Other (16%)
Joomla (11%)
Drupal (9%)

I built my own (30%)

Magento (6%)
Tumblr (6%)
PrestaShop (4%)

I don’t use
a CMS (14%)

Blogger (4%)

Source: Survey of users on CodeCanyon and ThemeForest, September 2013. Sample size n = 60.
How do people choose
a theme?
Support (9%)

Price (10%)

Design (37%)

Author (6%)
Other (2%)

Rating (10%)

(26%)

* Examples of features listed were slider, WPML, and responsive
Question: “Why did you buy your last WordPress theme?”
Source: Survey of users on CodeCanyon and ThemeForest, September 2013. Sample size n = 634.
And the features most in demand
in the past year...
Touch sliders (7%)
Fancy menus (6%)

Responsive (32%)
Better
security (10%)

Not relevant (4%)
Other (2%)

Better admin
(11%)
Social (14%)

e-Commerce
(14%)

Question: “What is the number one new feature your clients have requested in the last year?”
Source: Survey of users on CodeCanyon and ThemeForest, September 2013. Sample size n = 700.
1. Slider
2. Menu
3. Portfolio
4. Live chat
5. Booking

Source: Searches June to August on the CodeCanyon site. n = 23,735.
But the criteria changes when we
talk about online stores.
Design (16%)

I know WordPress
(31%)

Other (2%)

Cost (20%)
Plugins* (24%)

* Plugins mentioned included WooCommerce, Jigoshop, Shopp, and WP e-Commerce
Question: “Why did you use WordPress to build an online store?”
Source: Survey of users on CodeCanyon and ThemeForest, September 2013. Sample size n = 647.
Searches on ThemeForest also
validate our survey results.
1. Responsive
2. Music
3. Real estate
4. Photography
5. One page

Source: Searches June to August on the ThemeForest site. n = 86,458.
These searches speak to
niches that are in demand.
David (dtbaker)
Xaver (revxarts)
Jake (designcrumbs)
Helen Souness's PressNomics Presentation 2013

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Helen Souness's PressNomics Presentation 2013

  • 2.
  • 3.
  • 4. Today, we’re bringing our community’s view of WordPress to you.
  • 5. How do people find out about WordPress?
  • 6. My employer or work used it (9%) Googled it* (38%) Blog or advertising (2%) Tutorial (1%) My client asked me to use it (14%) Other (6%) A friend recommended it (30%) * I Googled it or similar (search) Question: “How did you start using WordPress?” Source: Survey of users on CodeCanyon and ThemeForest, September 2013. Sample size n = 619.
  • 7. Of those who did not use WordPress, many were building their own CMS, or not using one at all.
  • 8. Other (16%) Joomla (11%) Drupal (9%) I built my own (30%) Magento (6%) Tumblr (6%) PrestaShop (4%) I don’t use a CMS (14%) Blogger (4%) Source: Survey of users on CodeCanyon and ThemeForest, September 2013. Sample size n = 60.
  • 9. How do people choose a theme?
  • 10. Support (9%) Price (10%) Design (37%) Author (6%) Other (2%) Rating (10%) (26%) * Examples of features listed were slider, WPML, and responsive Question: “Why did you buy your last WordPress theme?” Source: Survey of users on CodeCanyon and ThemeForest, September 2013. Sample size n = 634.
  • 11. And the features most in demand in the past year...
  • 12. Touch sliders (7%) Fancy menus (6%) Responsive (32%) Better security (10%) Not relevant (4%) Other (2%) Better admin (11%) Social (14%) e-Commerce (14%) Question: “What is the number one new feature your clients have requested in the last year?” Source: Survey of users on CodeCanyon and ThemeForest, September 2013. Sample size n = 700.
  • 13. 1. Slider 2. Menu 3. Portfolio 4. Live chat 5. Booking Source: Searches June to August on the CodeCanyon site. n = 23,735.
  • 14. But the criteria changes when we talk about online stores.
  • 15. Design (16%) I know WordPress (31%) Other (2%) Cost (20%) Plugins* (24%) * Plugins mentioned included WooCommerce, Jigoshop, Shopp, and WP e-Commerce Question: “Why did you use WordPress to build an online store?” Source: Survey of users on CodeCanyon and ThemeForest, September 2013. Sample size n = 647.
  • 16. Searches on ThemeForest also validate our survey results.
  • 17. 1. Responsive 2. Music 3. Real estate 4. Photography 5. One page Source: Searches June to August on the ThemeForest site. n = 86,458.
  • 18. These searches speak to niches that are in demand.