This document provides information about Ektron, a digital experience management company. Ektron was founded in 1998 and has 300 employees across offices in New England and the UK. It has over 3,700 customers and has built more than 12,000 websites. Ektron helps companies optimize their digital strategy and marketing to increase memberships and revenue through personalizing experiences on membership sites. It provides tools for content targeting, multivariate testing, and integrating websites with other systems to deliver the right content to users.

1. V1.01
Adrian Lloyd – Partner & Channel Sales Director @ Ektron
Tw : @AdiLloyd
Tel : 07824 887907
Personalised Experiences
for Membership Sites

2. DIGITAL EXPERIENCE LEADERSHIP
-
2,000
4,000
6,000
8,000
10,000
12,000
14,000
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
Sites Companies
Founded 1998 300 employees
New England based (HQ) Maidenhead, Berkshire (EMEA HQ)
60 partners 3,700 Customers
12,000+ Websites Exec team from Microsoft

3. Forrester:
“Ektron has developed tight integrations
for its WCM with other components of the
CXM ecosystem, such as analytics and
CRM.
Indeed, its ability to ingest analytics
information from third-party products such
as Omniture, Webtrends, and Google and
display them via heat maps within the
content management environment is a
model for its peers to follow.
Ektron also displays a strong grasp of the
importance of the social channel, through
its delivery to third-party social networks
and ability to ingest profile information
from those sites and use it for content
targeting.”
Gartner
Forrester:

4. Improved
connections
Increased
engagement
Enhanced
acquisition
and retention
WE HELP OPTIMIZE YOUR DIGITAL
STRATEGY
Ultimately to increase memberships & revenue!

5. 5
Your visitors are bombarded
by 100’s of digital messages
each day

6. More than 23% of marketers are investing in blogging and
social media - Gartner stat
Every minute 571 websites are created
Google's ad revenue surpasses the entire US print industry
Nearly 90% of purchase decisions start with an online
search
Over 500,000 apps have been developed in the past 3
years
77% of people use mobile phones for search

7. Ranking first on google garners over 40% of
clicks
FB: nearly 75 million visits on mobile daily
$200 million tablets will be sold in 2013
14.3 trillion web pages currently
$272,000 spent online every second

8. 55% of consumers share their purchases on a
social site
A video on your homepage is 53% more likely to
appear on page 1 of Google
56% of Americans have a social network profile
Only 14% trust advertisements
Mobile web receives 217 new users every
minute

9. The only way to
cut through the clutter
is TO CONNECT
with visitors on a personal
level

10. SEO HAS CHANGED

11. SEO IS DEAD

12. Problem: Most Content Performs
Poorly …
Typical Case: 20%
of the content
drives 80%+ of
organic traffic
Content / Traffic Performance (6/12 – 5/13)

13. 25%
26%
33%
40%
50%
57%
0% 20% 40% 60%
Website integration
Develop an influencer
relations or ambassador
program
Provide direct customer
support through social
channels
Listen/learn from customers
Develop ongoing dialog and
engagement with customers
Content Marketing
IN 2013, WHAT IS YOUR TOP EXTERNAL
SOCIAL STRATEGY OBJECTIVE?
Content
Marketing
is the top
go to
market
priority in
2013

14. LONG LIVE SEO

15. INTEGRATION WITH MARKETING AUTOMATION
39%
15.1%
26%
28%
36.1%
36.7%
We don't use marketing
automation
We sporadically use content
for marketing automation
campaigns
We use marketing
automation to engage with
customers
We actively create content
to feed automated
campaigns
We use marketing
automation to nurture leads
We use marketing
automation to generate
leads
• Adoption and
use of
Marketing
Automation is
on the rise
• < 20% of Ektron
customers have
marketing
automation
systems today
B2b Content Marketing Trends 2013

16. 16
CONVERSION: WHAT YOU WANT TO HAPPEN
Awareness
Consideration
Conversion
Visitor Member

17. 17
CONVERSION: WHAT REALLY HAPPENS
Awareness
Consideration
Close
Visitor

18. FOCUS ON THE MEMBER’S
JOURNEY
Not your process
Content
Marketing
Drives
Engagement

19. Must Have Attributes
• Is a customer (paying)
• With a yearly subscription
• In London
Nice to have
• Responded to Premium
upgrade campaign
Must Have Attributes
• Is a prospect
Member
• In the Skilled Trade
industry
Target content
“Great subscription
content in the Member
portal” webinar
Target content
“Getting the most out of your
Membership” Content
Personas in a Complex World

20. Increase
relevancy and
engagement for
more leads
with easy to use
tools to create
personas, target
content and
understand activity

21. CONTENT
TARGETING
Understand customer
behavior and content
to deliver the right
experience to the right
user at the right time in
the right channel
CREATE TARGETING RULES
TARGETED
CONTENT WIDGET
TARGETING
CONDITIONS
SOCIAL GRAPH

22. MULTIVARIATE
TESTING
Maximize site
performance through
automated conversion
rate optimization
CREATE MULTIVARIATE EXPERIMENT
PAGE VERSIONS
PAGE ELEMENTS

23. BEST OF BREED DIGITAL
EXPERIENCE MANAGEMENT
CONNECT YOUR
WEBSITE TO OTHER
SYSTEMS
• Freedom and flexibility to use
the best tools for the job
• Target content based on data
across systems
• Prebuilt connectors to
analytics, marketing
automation, CRM, Sharepoint
and other systems
• Bidirectional data flow for
unified customer view

24. DXH
ENTERPRISE
COMMERCE
CHAT
QA
EMAIL
MARKETING
CRM
TRANSLATION SOCIAL MEDIA
MONITORING
WEB
ANALYTICS
VIDEO
SEARCH
ERP
MARKETING
AUTOMATION
BEST OF BREED INTEGRATION

25. CRM
MARKETING
AUTOMATION
SOCIAL
CONTENT MANAGEMENT
MARKETING OPTIMIZATION
E D I TI N G A N D
WO R K F L O W
E S Y N C
C L O U D
M A N A G E R
M O B I L E
V I S U A L
P A G E
L A Y O U T
S I TE C R E A TI O N
A N D M G M T
S I TE S E A R C H
C O N T E N T
T A R G E T I N G
S E O M V T E S T I N G
E
C
O
M
M
E
R
C
E
B L O G S &
C O M M U N I T I E S
S O C I A L
P U B L I S H I N G
P E R S O N A
M G M T
WEB ANALYTICS
SHAREPOINT
VIDEO
DIGITAL EXPERIENCE
MANAGEMENT
PLATFORM

26. And Provide the Best Visitor Experience

28. V1.01
Adrian Lloyd – Partner & Channel Sales Director @ Ektron
Tw : @AdiLloyd
Tel : 07824 887907
Personalised Experiences
for Membership Sites