My presentation entitled 'Why Innovation Itself Must Be The Next Big Thing' presented to the Taiwanese Digital Signage Multimedia Association (DSMA) at their annual digital signage forum during COMPUTEX TAIPEI Friday 7th June 2013

1. 1
Why Innovation Itself Must Be The Next Big
Thing In Digital Signage
DSMA (Digital Signage Multimedia Association)
Annual Digital Signage Forum
Friday June 7th in Taipei, Taiwan.

2. 2
Innovation

3. 3
in·no·va·tion
/ˌinəˈvāSHən/
Noun
1. The action or process of innovating.
2. A new method, idea, product, etc:
"technological innovations".
Synonyms
novelty - newness

4. 4
Digital Signage

5. 5
Digital Signage
Innovation

6. 6
How Many
Software
Vendors Do
We Need?

7. 7
“There are almost a
thousand digital
signage software
vendors and products
currently in the
marketplace”

8. 2009
1. EnQii (=1)
2. STRATACACHE (10)
3. BroadSign (3)
4. C-nario (4)
5. Scala (7)
6. Signagelive (8)
7. TELentice (9)
8. WireSpring (new
entrant)
9. Ryarc Media Systems
(new entrant)
10. Dynamax (new entrant)
2010
1 - EnQii (1)
2 – STRATACACHE (2)
3 – BroadSign (3)
4 – Scala (5)
5 – Omnivex
=6 – SignageLive (6)
=6 – WireSpring (8)
8 – CoolSign
9 – C-nario (4)
10 – Dynamax
2008
=1 Cisco
=1 EnQii
3. BroadSign
4. C-nario
5. YCD
6. ScreenRed
7. Scala
8. Signagelive
9. TELentice
10. STRATACACHE
8
2011
1 - BroadSign (3)
2 – EnQii (1)
3 – Scala (4)
4 – STRATACACHE (2)
=5 – Omnivex (5)
=5 – SignageLive (6)
7 – WireSpring (8)
8 – C-nario (9)
9 – YCD Multimedia
10 – Dynamax (10)

9. 9
2012
1 - BroadSign (1)
2 - SignageLive (=5)
3 – ComQi (2)
4 – Real Digital Media (new entrant)
5 – STRATACACHE (4)
6 – Scala (3)
7 – WireSpring (7)
8 – Omnivex (=5)
9 - Four Winds Interactive (new entrant)
10 – YCD Multimedia (9)

10. Scala 14.3%
Cisco 9.8%
EnQii 9.7%
BroadSign 8.1%
Source: Digital Signage Software Market Company Market Share by Revenues (World, 2008) Frost&Sullivan
10

11. 11
Others 58.1%
Source: Digital Signage Software Market Company Market Share by Revenues (World, 2008) Frost&Sullivan

12. 12
Are People
Innovating Or
Re-Inventing the
Wheel?

13. 13
Are People
Innovating Or
Jumping On
Bandwagons?

14. 14
Launching An
Android Player
Is Not Innovation

15. 15
Entrepreneurs
Are Not Being
Encouraged To
Solve The Right
Problems

16. 16
nani
gigantum
humeris
insidentes

17. 17
“Dwarfs standing on the
shoulders of giants”
A Western metaphor with a
contemporary interpretation
meaning "one who discovers
by building on previous
discoveries"

21. Richard Stallman
FREE SOFTWARE FOUNDATION
The Father Of Open Source

22. 22
A Free, Open-Source,
Cross-Platform Digital
Signage Software Player

23. Christian Faur

24. (Effectively) Two Thousand Pixels

26. 11 Million Pixels

28. 42 Million Pixels

30. 73 Million Pixels

32. Hero Content, Main Wall. Fingers, Ancillary Information

33. 33
gig·a·pix·el
/ˈgigəˌpiksəl/
Noun
a unit of graphic resolution equivalent to 230 or
(strictly) 1,073,741,824 pixels

34. 34
So How Do
You Throw
GigaPixels
At
Something?

35. 35
Notice I Said
‘Something’
and NOT
‘Screens’

36. 36
Entrepreneurs
Are Not Being
Encouraged To
Solve The Right
Problems

37. 37
So How Do
You Throw
GigaPixels
At
Something?

38. 38
One
CPU Per
Screen

39. 39
“I am your
master and
you are all
my slaves”

40. 40
David Reed,
Creator of UDP
“I am your
master and
you are all
my slaves”

41. 41
User Datagram Protocol
• One ‘master’ OpenSplash player
broadcasts message on the network,
saying “I’m playing this frame”
• Multiple OpenSplash ‘slave’ players
are listening on the “broadcast” port
and play that frame

42. 42
A Multi-Player
Master-Slave
Solution
Scales

43. 43
Where Is Our
Eco-System?
Where Are
The Apps
Developers?

44. 44

45. 45
Open Source
Should Be The
Foundation
For Any
Industry App
Store

46. 46
Further Reading

47. 47
Available on iTunes

48. 48
1 What the client wanted
2 How the brief was met
3 The content strategy used
4 Detailed technical information, explanation
and specifications about the installation
5 Considerations, such as content production
for non-standard shapes, resolution versus
distance
6 Explanations of hardware decisions, content
development, live data integration
7 etc.
http://www.microtiles.co.uk/moreinformation.php?tab=bluebook
http://www.microtiles.co.uk/moreinformation.php?tab=bluebook

49. 49
The Software Holocron (Digital Signage, Gesture,
Kiosk and Touch)
http://www.dailydooh.com/digital-signage-software-vendor-list
#DSTop30
http://www.dailydooh.com/archives/36778
OpenSplash
http://www.opensplash.net
Thought Leadership Summits
http://www.dailydooh.com/thought-leadership-summits

50. 50
London, May 2013
New York, October 2013
Las Vegas, February 2014
London, May 2014

51. 51
Industry
Challenges

52. 52
How do we manage Gigapixels
and how do we plan for the day
when there are Pixels Everywhere?
How do we handle Shape?
How the hell do we encourage
innovation?

53. 53
Adrian J Cotterill
Co-founder and editor in chief of DailyDOOH, perhaps the
most well respected voice of the digital out of home and
digital signage industry.
Over the past 25 years Adrian has worked for IBM, Intel,
Bertelsmann and a number of investors and business angels
in positions such as Chief Technology Officer, Head of
Internet Technology, Business Development Director, Head of
Strategy and Interactive Marketing Manager.
His company's work over the last 8 years has involved
industry analysis, market research, commercial and technical
due diligence, software and hardware review, product design,
branding and market entry strategy.
Adrian is also chairman of the OpenSplash Steering Group, a
member of MENSA the High IQ Society and a member of the
National Union of Journalists.