The Sharing Economy is about how the Internet enabled us more than ever to share almost anything. Sharing is part of our genes and today we share almost anything. This phenomenon, also called "collaborative consumption" is not new, but its growing faster than ever before.
Any brand in any sector should be aware of this new economy. In it lie threats. And opportunities for those who know how to change and alter their offering.
4. Itâs true that sharing is a simple
concept and a fundamental part
of everyday life.
Thanks in large part to the web,
itâs now an industry with
seemingly unbounded potential.
7. first thing peop
digital sharers are l
when discussine think about
rs
better offline share g âsharingâ
drivers of sharing technology community eco concerns recession
larger communities âI would share more stuff,
evoke sharing, also w
ith if it would make me moneyâ
strangers
8. thereâs only tha
only buy/maintain you can fit un t much
one thing der your bed
the appeal of sharing lower cost less is more space-saving
own something,
swap for a lot
10. impact of age (& experience) close sharing wide sharing
wealth
11. stuff shared most living space work space food household items apparel
(besides news & media)
12. the more people
evil dance the more intere share,
money makes the d sting
why we share personal monetization indirect reciprocity scalability
âwhat a feelingâ