This is a sample of how we can write a usability report

1. By
Manuel Ryan Espinosa
Usability Testing Report
Lose It!
Weight Loss App
Manuel Ryan Espinosa • 3-20-20
1
8 • Usability Testing Analysis • IN4MATX 283 LEC A

2. INTRODUCTION & GOALS
METHODOLOGY
DISCUSS KEY LEARNINGS
SET THE STAGE
KEY FINDINGS
SUMMARY OF RECOMMENDATIONS
03
06
08
10
29
40
Manuel Ryan Espinosa • 3-3
1-20
1
7 • Usability Testing Report • IN4MATX 283 LEC A: USER EXPERIENCE (37000)
TABLE OF CONTENTS

3. INTRODUCTION & GOALS
Target Client Review | Goal | Executive Summary
Manuel Ryan Espinosa • 3-20-20
1
8 • Usability Testing Analysis • IN4MATX 283 LEC A

4. INTRODUCTION TARGET CLIENT REVIEW
About Lose It!
Lose It! is a weight loss app that works
by making it easy and fun for users to log
and keep track of their calorie count for
everything they eat. Lose It! is also
starting to incorporate insights from
genetic testing, as well as making it
easier for users to log food using
artificial inteligence.

5. INTRODUCTION TARGET CLIENT REVIEW
What is the problem?
Currently the Lose It! app needs to
increase customer retention by improving
the onboarding process and enhancing
user experience weaknesses.

6. INTRODUCTION WHY USABILITY TESTING?
Why Usability Testing?
By utilizing usability testing, the UX Research Team can
uncover both quantitative and qualitative data insights. The
insights will allow for the UX Research Team to learn what
users are thinking while interacting with the “Lose It!” app, as
well as where the users pain points are in the overall schema
of the application.
Utilizing these insights will give the UX Team a window into
how to improve the interface of the application.

7. INTRODUCTION EXECUTIVE SUMMARY
Usability testing for the “Lose it!” app was conducted at UC
Irvine from March 1
0 to March 20, 20
1
8, by Manuel Ryan
Espinosa. Both remote and moderate usability testing styles
were conducted for the purpose of finding possible
improvements in the onboarding experience process, as well
as to find out if users are having trouble finding the new
nutrition sections of the application.
Three user testing participants were recruited in the U.S. for the
qualitative style user testing, using UserTesting.com, and fifty
user testing participants were also recruited in the U.S. for
quantitative user testing, using Loop1
1.
Based on the data received, the UX Team was able to uncover
4 negative findings, 2 positive findings and 1 “ah-ha!” moment
finding.

8. METHODOLOGY
Methodology | Research Benefits | Goal | Executive Summary
Manuel Ryan Espinosa • 3-20-20
1
8 • Usability Testing Analysis • IN4MATX 283 LEC A

9. METHODOLOGY REVIEW APPROACH TO SOLVING USABILITY PROBLEMS
COGNITIVE
WALKTHROUGH
HEURISTIC
EVALUATION
USABILITY
TESTING
COMPETITIVE
ANALYSIS

10. METHODOLOGY
HEURISTIC EVALUATIONS
HEURISTIC
EVALUATION
What is an heuristic evaluation?
The hueristic evaluation is an evaluation conducted by an
expert interface evaluator for the purpose of identifying
user interface usability issues, based on a check list of
usability criteria. The checklist that was chosen was based
on a list of heuristics created by Jakob Norman.
Steps that I completed for the heuristic
evaluation:
First, a set of tasks were created.
1
Then an expert evaluator completed the given tasks
based on a series of steps.
2
For each step that an expert evaluator accomplished,
the expert evaluator checked off each item from the
Jacko Norman heuristic list in order to check for
usability issues.
3
Lastly, the evaluators conducted an analysis of all of
the data in order to evaluate and judge the most
crucial usabiltiy issuses that needed repair on the
“Lose It!” app interface.
4

11. METHODOLOGY
COGNITIVE WALKTHROUGH
What is the cognitive walkthrough?
It is a usability evaluation process that is used by the UX
Team’s evaluators to analyze the thoughts of users as they
walk through assigned tasks and answer a set of 4
questions.
What is the purpose of the cognitive walkthrough?
The purpose of the cognitive walkthrough is to focus on the
user’s ability to learn and understand the software system,
either as a new user or an infrequent user.
Steps that I completed for the cognitive
walkthrough:
To identify and define the users that were most likely
to use the Lose It! App.
1
To study and learn what tasks would be most
important for most target users to accomplish their
goal of losing weight by utilizing the Lose It! App.
2
To use a Google Sheets software, in order-to set-up a
spreadsheet to organize all of the major tasks as well
as write out all of the steps needed to accomplish all
of the major tasks.
3
To walk physically through each of the major tasks
and answer four questions that were outlined in
Wharton’s cognitive walkthrough white paper.
4
COGNITIVE
WALKTHROUGH

12. METHODOLOGY
COMPETITIVE ANALYSIS
COMPETITIVE
ANALYSIS
What is an Competitive Analysis?
A Competative Analaysis is a research strategy utilizing a
comparison of all the current product features against
similar, missing or modified features based on data
gathered from direct competitors and indirect competitor
product features.
The final data revealed to the evaluators from the
completed competitive analysis will allow the evaluators
to reveal through insights a more complete glimpse of the
current marketplace.
Research Benefits
Placing all of the research data gained by using
competitive analysis into a matrix will allow researchers to
reveal data for the “Lose it!” apps direct and indirect
competitors. Competitive analysis will also allow
evaluators to utilize insights regarding the details and
intricacies of the “Lose it!” apps overall market in order to
implement a strategy that will strengthen the growth and
competitiveness of FitNow’s position in the weight loss
Goal
The overall goal of conducting a competitive analysis is for
the purpose of gaining enough data to reveal insights that
will give MyNet a competitive and strategic advantage
over MyNet’s major direct and indirect competitors.

13. METHODOLOGY
USABILITY TESTING
USABILITY
TESTING
What is Usability Testing?
Usability testing is a style of product research where
actual users are observed accomplishing tasks by
evaluators. The data that is received will yield valuable
insights regarding how easy a product is to use, as well as
any major pain points that are found while the user
conducted the task.

14. SET THE STAGE
For What UX Team Hopes To Learn From Usability | Approach For User Testing
Manuel Ryan Espinosa • 3-20-20
1
8 • Usability Testing Analysis • IN4MATX 283 LEC A

15. APPROACH FOR USABILITY TESTING
Scenario
Jane Doe wants to lose 20 lbs by December
for upcoming coming interviews.
Research Tools
1
2
Tasks
1) Go to the new DNA page.
2) Go Back To Home Page.
3) Go to “Create New Account” page.
4) Set the form to lose 20lbs by May
3
Jane Doe wants to lose 20 lbs by
December for upcoming interviews.
Analysis
4
Participant
•Female
•Has an iPhone
•Lives in Irvine
•Age: 25 - 45
•Overweight
•Disciplined

16. WHAT THE UX TEAM HOPES TO LEARN
FROM USABILITY TESTING
Insights:
The Current UX Team has been told by several key FitNow Inc.
stakeholders that customers have been having some issues
creating new accounts on the “Lose it!” mobile app.
The UX Team hopes to gain valuable insights into how the
onboarding process can be streamlined, find any existing
pain points in need of repair and make the overall
onboarding process more enjoyable.
FitNow has also updated the “Lose it!” app with a new
“embodyDNA” page and would like to find any new pain
paints that are preventing new users from finding and
exploring the new “embodyDNA” content and features.

17. WALKTHROUGH KEY FINDINGS
Loop 1
1 | UserTesting.com
Manuel Ryan Espinosa • 3-20-20
1
8 • Usability Testing Analysis • IN4MATX 283 LEC A

18. KEY FINDINGS
AH-HA
MOMENTS
POSITIVE
FINDINGS
NEGATIVE
FINDINGS

19. Positive Findings
Manuel Ryan Espinosa • 3-20-20
1
8 • Usability Testing Analysis • IN4MATX 283 LEC A

20. Qualitative Findings
DISCOVERY USERS WERE ABLE TO FIND THE NUTRITION INFORMATION EASILY
Users were easily able to learn about nutritional
information by clicking to a new embodyDNA page
without getting frustrated.
This is the nutrition panel
that users were able to
easily find.

21. Quantitative Findings
DISCOVERY USER WERE ABLE TO FIND THE NUTRITION INFORMATION EASILY
Users were easily able to learn about nutritional
information by clicking to a new embodyDNA page
without getting frustrated.
Using the quantitative data from 50 different usability testers
on Loop1
1 proved that users were easily able to find the
nutrition information on the second page with hardly any
issues.
This is the nutrition panel
that users were able to
easily find.

22. Ah-Ha Moments
Manuel Ryan Espinosa • 3-20-20
1
8 • Usability Testing Analysis • IN4MATX 283 LEC A

23. DISCOVERY LOOP1
1 WAS A SURPRISING SUCCESS
YouTube Video
https://youtu.be/Eq_8ETBWkfk
Summary
The biggest discovery that I found while
running the Usability Tests was with the
Loop1
1 on-line usability software. Most of the
UX Researchers were pulling up results that
were not working well at all on Loop1
1. I
decided to go on YouTube and followed the
directions on how to properly use Loop1
1
specifically for presenting a link on a survey.
As a result, I received a success of 93%. This
success rate proved to be accurate enough
to give a qualified quantitative insight at a
dolar amount that is thousands of dolars
cheaper than UserTesting.com, atleast for my
results.
Qualitative Findings

24. NEGATIVE FINDINGS
Manuel Ryan Espinosa • 3-20-20
1
8 • Usability Testing Analysis • IN4MATX 283 LEC A

25. DISCOVERY USERS HAD TROUBLE FINDING THE HOME BUTTON
Qualitative Findings
Not A Home Button Clicked Here To Go Home
All of the user testers attempted
to click through to the home
page by clicking on the
“EmbodyDNA” logo in the top
left corner. However, clicking
on the logo did result in a
failed attempt.
The users would usually
struggle while searching for a
button to go back to the home
page until they are able to find
the proper button.

26. DISCOVERY SOME USERS WERE CONFUSED SIGNING UP FOR Lose it!
Qualitative Findings
Users have recommended
adding an interactive
confirmation for matching
passwords.
Several users would like to
verify the exact weight
measurement.

27. DISCOVERY LOOP1
1 STATISTICS PROVED USERS COULD NOT EASILY FIND
THE ADD NEW ACCOUNT PAGE.
Quantitative Findings
Summary
The area that proved to need the most
improvement, using the Loop1
1 quantitative
data, was when users needed a “Create
New Account” button. Users on Loop1
1
were not able to easily find a “Create New
Account” section very easily at all.
This is the quantitative data from Loop1
1, proving the confirmation of the qualitative
insights from user testing.com that a feature would greatly increase user accounts,
such as a “Create New Account Button.”
The Most Requested Feature
One of the most requested features
by user testers on Loop1
1 was the
need for a “Create New Account”
button.
CREATE NEW ACCOUNT

28. DISCOVERY SIGNING UP FOR A NEW Lose it! ACCOUNT SENDS THE USERS ON A WILD LOOP
.
Qualitative Findings
Summary
When a user tester wanted to sign-up for the “Lose it!”
application, he/she would always click on the “Get
Lose It!” button. Then, the user would unexpectedly land
on the app download page and click on the “Continue
to loseit.com” button. The users would always then be
asking, “Why am I looping?” and “Why did I not land
on the Sign-up page?”
Users click here to try
and sign up for a new
account.
Users are
dissapointed to be
on the app
download page
instead of a “Sign
UP” page, a loop
back to the home
page.
Users recommended a
“Create New Account”
button.

29. CONCLUSION
Methodology | Research Benefits | Goal | Executive Summary
Manuel Ryan Espinosa • 3-20-20
1
8 • Usability Testing Analysis • IN4MATX 283 LEC A

30. FINDINGS SUMMARY TABLE
ISSUE TYPE PAGE
ISSUES RECOMMENDATIONS
EASE OF
FIXNG
Button Missing Embody
DNA
Make the “embodyDNA” page icon lead to the home page.
The EmbodyDNA icon was clicked on for
navigating to the home page.
Easy
Button Missing Embody
DNA
Make the “embodyDNA” icon lead to the home page.
Users ended up choosing "Lose it!" Button
to go to the home page.
Easy
Password
Verification
Create New
Account
Add an interactive password verification checkbox.
Users have recommended adding an
interactive confirmation for matching
passwords.
Difficult
Measurement Create New
Account
Add the actual metric values next to US and Metric.
Several users would like to verify the
exact weight measurement.
Medium
Add New Button Home Add a "Create New Account Button" next to the "Log in" button.
“Create New Account” button
is not provided.
Easy
Naming
Convention
Home Change the button title to say "Down Load Mobile App Here."
"Get Lose it!" button was constantly
pressed for creating a new account.
Easy
Looping Page Download
App
Change the button title to say "Create New Account."
"Continue to loseit.com" button was clicked
looping the user back to the home page.
Easy

31. CONCLUSION
FINAL ACTIONABLE RECOMMENDATIONS
Add an interactive password verification
checkbox.
1 Add the actual metric values next to US
and Metric.
1 Make the embodyDNA icon lead to the
home page.
1
Make the embodyDNA icon lead to the
home page.
2
Add a "Create New Account Button" next
to the "Log in" button.
3
Change the button title to say "Down Load
Mobile App Here."
4
Change the button title to say "Create New
Account."
5
PROGRAMMER UX DESIGNER VISUAL DESIGNER