Google Adwords is a very useful tool for businesses of all sizes, and when used with care can provide a great source of revenue for organisations. Here, Adhere Training look at some of the most interesting facts about Adwords from the past few years.

1. 10 Adwords
Facts
Fascinating Adwords Facts & Statistics
About Google Adwords.
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2. Revenue…
97% of Google’s
revenue comes
from Advertising.
(Google Investor Relations)
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3. Ad Spots…
For high commercial
intent search queries,
the top three ad spots
take about 40% of the
clicks on the page.
(The War on Free Clicks)
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4. It works…
Businesses make an
average of $2 in
revenue for every $1
that they spend on
AdWords.
(Google Economic Impact Report)
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5. Reach…
Google display
campaigns reach 80%
of global internet
users.
(Google Benchmarks & Insights)
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6. Conversion…
Yankee Candles reports
that remarketing allowed
increased conversion rates
by 600% while cutting cost
per conversion by 50%.
(Adwords Blog)
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7. Just one client…
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Amazon spent an
estimated $55.2 million
on AdWords advertising
in 2011.
(Breaking Down Google’s 2011 Revenues)

8. Expensive Keywords…
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Finance and insurance
keywords are some of
the most expensive, with
some demanding costs
per click over £35.
(The 20 most expensive keywords in Adwords)

9. Popularity…
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99% of Google’s top
1000 clients run
campaigns on the
Display Network &
YouTube.
(Google)

10. Click through…
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The average click-
through rate for an ad in
the first position is
7.94%.
(Accuracast)

11. Click through…
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Consumers exposed to
display ads are, on
average, 155% more
likely to search for
brand-specific terms.
(Specific Media)

12. For more information:
Adheretraining.co.uk
Adhere Training offer workshops on
Google Adwords, as well as on how to
tackle SEO for your small business.
If you’d like to know more about our
training workshops;
Call: 0844 846 3866
Visit: www.AdhereTraining.co.uk

13. Reference:
These statistics were taken from WordStream’s “25
Fast Facts About Adwords” – available to view by
clicking the link.