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Understanding RSS Social Media Marketing Bootcamp 2010 – Part III October 20, 2010 Pagogh Cho Matthew Alberty VP, Innovation Manager, Interactive Services TERMS OF USE: This document was created for the Houston Internet Marketing Society and Houston Community College School of Continuing Education “Social Media Marketing Bootcamp” and is intended for use as educational material only.
UNDERSTANDING RSS What we will cover today: What is RSS? RSS Examples Benefits of RSS Getting Started with RSS © 2010 ADCETERA 2
website website website website website website website website website website website website website website website website website website website website website website website website website website website © 2010 ADCETERA 3
website subject website website website weather website website website website story website website website website website website website website topic website headlines website website website website interest website website website website website website © 2010 ADCETERA 4
REALLY SIMPLE SYNDICATION © 2010 ADCETERA
WHAT IS RSS? Origin ~1995 (the concept of RSS) Type of web feed Created to promote and simplify content publishing and distribution – syndication © 2010 ADCETERA 6
SYNDICATION © 2010 ADCETERA 7
WHY RSS? INFORMATION BUSINESS © 2010 ADCETERA 8
NEWS AND INFORMATION Google Reader (via browser) Google Reader for iPhone GReader for Android © 2010 ADCETERA 9
WEBSITE CONTENT © 2010 ADCETERA 10
DIGITAL SIGNAGE News from SharePoint, Weather from AccuWeather, Stock Quotes, & Photo Gallery Background © 2010 ADCETERA 11
GETTING STARTED READ SharpReader RSS Reader MS Outlook WEB-BASED/SOFTWARE © 2010 ADCETERA 12
GETTING STARTED USE RSSinclude.com news.yahoo.com/page/rss feedzilla.com rss2java.com © 2010 ADCETERA 13
External Small Business Uses Internal Small Business Uses Local/national news Content leverage/repurposing Industry feeds and information Subscription information Weather Facilities (Security/HVAC) Stock quotes Competitor analysis Twitter integration Tracking social media impact (search.twitter.com) Blog integration Accessing RSS Content Feed on your website Mobile devices E-mailed to you RSS Readers Digital signage BEST PRACTICES © 2010 ADCETERA 14
Thank you. Adcetera 3000 Louisiana Houston, Texas 77006 713.522.8006 Pagogh Cho pcho@adcetera.com Matt Alberty malberty@adcetera.com © 2010 ADCETERA 15

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Hims rss01 v2

  • 1. Understanding RSS Social Media Marketing Bootcamp 2010 – Part III October 20, 2010 Pagogh Cho Matthew Alberty VP, Innovation Manager, Interactive Services TERMS OF USE: This document was created for the Houston Internet Marketing Society and Houston Community College School of Continuing Education “Social Media Marketing Bootcamp” and is intended for use as educational material only.
  • 2. UNDERSTANDING RSS What we will cover today: What is RSS? RSS Examples Benefits of RSS Getting Started with RSS © 2010 ADCETERA 2
  • 3. website website website website website website website website website website website website website website website website website website website website website website website website website website website © 2010 ADCETERA 3
  • 4. website subject website website website weather website website website website story website website website website website website website website topic website headlines website website website website interest website website website website website website © 2010 ADCETERA 4
  • 6. WHAT IS RSS? Origin ~1995 (the concept of RSS) Type of web feed Created to promote and simplify content publishing and distribution – syndication © 2010 ADCETERA 6
  • 8. WHY RSS? INFORMATION BUSINESS © 2010 ADCETERA 8
  • 9. NEWS AND INFORMATION Google Reader (via browser) Google Reader for iPhone GReader for Android © 2010 ADCETERA 9
  • 10. WEBSITE CONTENT © 2010 ADCETERA 10
  • 11. DIGITAL SIGNAGE News from SharePoint, Weather from AccuWeather, Stock Quotes, & Photo Gallery Background © 2010 ADCETERA 11
  • 12. GETTING STARTED READ SharpReader RSS Reader MS Outlook WEB-BASED/SOFTWARE © 2010 ADCETERA 12
  • 13. GETTING STARTED USE RSSinclude.com news.yahoo.com/page/rss feedzilla.com rss2java.com © 2010 ADCETERA 13
  • 14. External Small Business Uses Internal Small Business Uses Local/national news Content leverage/repurposing Industry feeds and information Subscription information Weather Facilities (Security/HVAC) Stock quotes Competitor analysis Twitter integration Tracking social media impact (search.twitter.com) Blog integration Accessing RSS Content Feed on your website Mobile devices E-mailed to you RSS Readers Digital signage BEST PRACTICES © 2010 ADCETERA 14
  • 15. Thank you. Adcetera 3000 Louisiana Houston, Texas 77006 713.522.8006 Pagogh Cho pcho@adcetera.com Matt Alberty malberty@adcetera.com © 2010 ADCETERA 15