1. Evaluation – Question 3
What kind of media
institution might distribute
your media product and
why?

2. Choice
• Bauer Media as it is one of the largest producers
of magazines in the country and distributes some
of the biggest magazines in the world, for
example, ‘Q’, ‘MATCH!’, ‘FHM’ and ‘Heat’.
• They distribute magazines to football fans, music
enthusiasts, film fans and women.
• Having them distribute my magazine would put
the magazine in front of most competition in the
market.

3. Bauer Media
• Bauer Media reaches over nineteen million UK
adults across multiple media channels. We
have more than eighty influential media
brands spanning a wide range of interests,
including heat, GRAZIA, Closer, MCN, FHM,
Parkers, MATCH, Magic 105.4, Kiss 100,
Kerrang and 4Music.

4. How the magazine would be
distributed
• Bauer will distribute my music magazine ‘LIVE’
along with ‘Q’ as they are both monthly
magazines.
• This puts ‘LIVE’ in direct competition with
‘NME’. Even though ‘NME’ is weekly, it isn’t as
successful as ‘Q’ or ‘Kerrang!’ so ‘LIVE’ would
be in competition with the weaker
competitors which would make its success
more probable.

5. How the magazine would be
distributed
• It will be sold in supermarkets, music venues,
music shops, gigs, newsagents and corner
shops because these are common places for
music fans to go and this is where ‘Q’, ‘MOJO’
and ‘Kerrang!’ are sold and they are all
distributed by Bauer.

6. Other music magazines
• Bauer produces and distributes ‘Q’ and ‘Kerrang!’.
This way they are distributing a weekly and a
monthly magazine which creates competition for
other companies, for example, IPC Media.
• They appeal to Indie and Rock music fans
covering a large part of the market and by doing
this, Bauer now sell the world’s biggest selling
weekly magazine and the UK’s biggest selling
monthly magazine.

7. Reasons for choosing Bauer
• They reach a huge amount of customers with
their variety of magazines and almost all of
their magazines are very successful.
• If LIVE was to be distributed by Bauer there is
a strong possibility that it too could be
successful.
• It has a continuing line of success since 1953
and is now the largest magazine distributor in
Europe.

8. Why Bauer is the best choice
• As said before, it is the leading magazine
distributor in Europe with over 300 magazines in
15 countries including radio and television
programmes. This shows that it is successful and
that every magazine distributed by them is
successful.
• In theory, if Bauer distribute my magazine in the
UK alone, it has the potential to sell well and be a
good product making enough money to be
profitable.