1. Believe The Hype: Mobile Advertising Is Here
AdMonsters Leadership Forum, April 15, 2010
Presented by Marc Theermann

2. Years It Took To Reach 50 Million Users
Radio 38 years
TV 13 years
Internet 4 years
iPhone 3 years
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3. The Smart Phone Audience Today
30+ million US smart phone users
50% use mobile web more frequently than
they read print
40% use mobile web more often than it on
the desktop
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4. US iPhone Audience Profile
Young Affluent Live on Coasts
31 Years Old
$76K
43%
In NY or CA
26% Higher Than
2x National Average
National Average
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5. Interpublic Study
% of Smart Phone Users Who Click on Ads
%
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6. Money in the Ecosystem
Premium
Direct
Sold
10% Remnant
CPC
25% Remnant
Ad CPM
Network 65%
Unsold
Inventory
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7. The Industry Stack
Publisher Agencies
Mobile
Web API Mobile
Mobile
Ad Nets
Ad Server
Blackberry & Yield
SDK Campaign Optimizer Online
Manager Ad Nets
iPhone/iPad
SDK Demand
Real Time Side
Rich Bidding Platforms
Android Media 3rd Party Data
SDK
Android SDK Tools Enhancement
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8. The Players
Ad Server
Client
Publisher Demand
Optimizer
RTB
Rich Media
3rd Party Data
Android SDK
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9. 4 Reasons Why Big Mobile Budgets Are Coming
1. Barriers to Mobile Commerce Disintegrating
– Full Keyboards, Mobile Paypal, App Stores
2. Credible Audience Data is Becoming a Reality
– Smartphones are finally getting cookies
– New generation of companies focusing on analytics,
audience, and 3rd party data
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10. 4 Reasons Why Big Mobile Budgets Are Coming
3. Agencies Can Finally Buy At Scale
– Yield Optimizers and Exchanges aggregating mobile
inventory, connecting publishers to buyers
4. Mobile Ads Are Getting Engaging
– GUI revolution in the last 18 months
– Consumers now surfing mobile web
– Rich media banner coming online
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11. Get Ready
 Mobile advertising is about to arrive in a big way
 There is enough audience data to target consumers
 There are enough consumers to make it worth the
effort
 Now is the time to invest in technology solutions
that make it easy and possible to attract demand
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12. The Complete Mobile Monetization Solution
AdMeld provides publishers a complete, customizable mobile
monetization solution that works across the entire ecosystem.
 One Stop Access to All Demand Sources
– Connections to all mobile ad networks, online ad networks & DSPs
 Mobile Ad Serving
– DART and Ringleader support
– Self-service interface for campaign management
 Mobile Rich Media Support
 SDK for iPhone, iPad, Android, Blackberry
 Consolidated Reporting & Collections
 3rd Party Data Integration
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13. Reach out with any questions:
Marc Theermann, VP Mobile
+ 1 617 4070203
marc@admeld.com