Discover our selection of creative case studies for the month of January 2014

1. JANUARY 2014

2. ABOUT
impact
best
ads
marketing
survey
advertising
worldwide
inspiration
creative trends
competition
innovation
Creative library with 150.000 pieces of creative work (all
media types)
Approximately 1.000 of the latest and greatest ads added
each month from around the globe
Analyze creative trends, view and monitor the competition,
get inspired
Each week, we select and feature a media case
made to promote a creative operation or a
campaign of communication in a dedicated section
of our site
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JANUARY 2014

3. This month, discover the following…
Business Sectors
Agencies
Drinks
Footwear
Oral Hygiene
Consumer Electronics
Culture
Kolle Rebbe
TBWALondon
Hypermediaisobar
Draftfcb NZ
I&S BBDO
Brands
Hälssen & Lyon
adidas
Blend-a-med
Sony
Media/Channels
Direct Marketing
Design
Stunt
Outdoor
Promotion
JANUARY 2014

4. DRINKS
An innovative calendar
Usable/Drinkable leaves
The calendar is one of the oldest promotional
gifts. Hälssen & Lyon and Kolle Rebbe have
created a fresh innovative calendar. Produced
in a limited edition, each day pages are
composed with different-flavor tea leaves and
can be brewed directly in hot water…
JANUARY 2014

5. DRINKS
An innovative calendar
Usable/Drinkable leaves
Click on image to watch the
complete case
JANUARY 2014

6. FOOTWEAR
Pop-up store to launch sneakers
Promotion and demonstration with Derrick Rose
To reach the urban teenagers, adidas created
an event in East London for the launch of its
D. Rose 3.5 shoes. The Chicago Ball NBA star
Derrick Rose was part of the temporary popup store, the opening was announced on
social media. Shelves were filled with free
sneakers and placed as high as a basketball
rim...
JANUARY 2014

7. FOOTWEAR
Pop-up store to launch sneakers
Promotion and demonstration with Derrick Rose
Click on image to watch the
complete case
JANUARY 2014

8. ORAL HYGIENE
Outdoor installation & mobile App.
Make people smile again…
Surveys state that the Polish are not smiling.
Blend-a-med, P&G toothpaste named Crest in
several
countries,
and
its
agency
Hypermediaisobar were at the origin of a
surprising operation in Warsaw. 5 famous
statues with fierce and grave characters that
people are used to see in the streets have
been slightly changed to offer a bright smile to
the passers-by…
JANUARY 2014

9. ORAL HYGIENE
Outdoor installation & mobile App.
Make people smile again…
SEE THE COMPLETE CASE
JANUARY 2014

10. CONSUMER ELECTRONICS
Launch of a new product though an original packaging and a new sales
channel
Experiential marketing
Music and sport make a natural duo. True
athletes and occasional sportsmen enjoy
music when they're exercising. Up until now
the only place you could not listen to music
was while swimming. That is until Sony
created the waterproof MP3 player. With the
help of Draftfcb Auckland the new product
was launched. The MP3 players were placed
in bottled water…
JANUARY 2014

11. CONSUMER ELECTRONICS
Launch of a new product though an original packaging and a new sales
channel
Experiential marketing
Click on image to watch the
complete case
JANUARY 2014

12. CULTURE
Pill-Harmonic: a mix between music and health
Create a new touch point
Japan Philharmonic Orchestra was suffering
from a growing lack of interest in classical
music. The orchestra with its agency I&S
BBDO have been seeking a new idea that will
make people understand why classical music
should exist. Most of us have experienced
how music can change the way we feel.
Thus, I&S BBDO decided to prescribe
classical music through different music pieces
packaged like prescription…
JANUARY 2014

13. CULTURE
Pill-Harmonic: a mix between music and health
Create a new touch point
Click on image to watch the complete case
JANUARY 2014

14. Last month showcase
(To see last month’s selection, click HERE)
JANUARY 2014

15. COME BACK IN A MONTH
TO VIEW OUR
NEXT SELECTION
JANUARY 2014