Discover our selection of creative and advertising case studies for the month of March 2014

1. (Creative above or below the line marketing operations)

2. ABOUT
creative trends
inspiration
impact
ads
worldwide
advertising
best
marketing
survey
competition
innovation
brand image
Each week, we select and feature a media case
made to promote a creative operation or a
campaign of communication in a dedicated section
of our site
Approximately 1.000 of the latest and greatest ads added
each month from around the globe
Analyze creative trends, view and monitor the
competition, get inspired
Creative library with 150.000 pieces of creative work (all
media types)
MARCH 2014

3. Brands
Apotek
Lupine
Base
Kinokuniya
Business Sectors
Personal Hygiene
Small Appliances
Telecommunications
Retail
CSR
Media/Channels
Outdoor
Digital
Stunt/Event
Television
This month, discover the following…
Agencies
Åkestam Holst
Publicis, Munich
Duval Guillaume
JWT Dubai
MARCH 2014

4. An engaging and innovative idea that creates curiosity
Apotek Hjärtat blows life into a digital screen
In a Stockholm subway commuters were
introduced to Apotek Hjärtat new line of hair
care products. The digital billboards on the
platforms were animated in a surprising way.
At the arrival of the trains, the hair of the
models were suddenly blowing in the wind…
PERSONAL HYGIENE
MARCH 2014

5. Click on image to watch the
complete case
MARCH 2014
PERSONAL HYGIENE
An engaging and innovative idea that creates curiosity
Apotek Hjärtat blows life into a digital screen

6. In order to promote their brand new lighting
systems, the “Betty” (the brightest bike light in
the world with 3,600 lumens), Lupine
introduced an interactive bike lamp inside the
online version of BIKE magazine. Indeed, after
the first few pages, something was different: the
rest of the magazine was dimmed. The readers
had to go back to the Lupine ad and switch on
the light on the page in order to be able to read
the rest of the magazine…
MARCH 2014
…That lights up your magazine!
A bright idea…
SMALL APPLIANCES

7. Click on image to watch the
complete case
…That lights up your magazine!
A bright idea…
SMALL APPLIANCES
MARCH 2014

8. TELECOMMUNICATIONS
You’re sitting on your couch, watching TV
and suddenly it freezes, like if the video was
loading on Youtube. That’s what Belgians
have experienced during the last week of
February at the beginning and at the end of
their favorite TV Shows in prime time. It
was concluded with the following message:
“You’re not used to waiting at home. So
why wait when you’re on the move.”…
MARCH 2014
Base innovates in TV with Duval Guillaume
Watching TV or a streaming TV show?

9. Click on image to watch the
complete case
Base innovates in TV with Duval Guillaume
Watching TV or a streaming TV show?
MARCH 2014
TELECOMMUNICATIONS

10. Objects created for a campaign become collectibles
Education keeps children away from poverty
Today, nearly 100 million children around the
world don’t go to school. Kinokuniya is a big
bookstores chain present in several countries
with more than 80 stores worldwide.
Education is the only way for some children to
avoid a life of poverty and hardship.
Specialized bookends were created - one
representing the child and one the dangers
related to poverty such as child labour and
human trafficking…
CSR
MARCH 2014

11. SEE THE COMPLETE CASE
A new typing font as its corporate identity
Education keeps children away from poverty
CSR, RETAIL
MARCH 2014

12. Last month showcase
(To see last month’s selection, click HERE) MARCH 2014

13. COME BACK IN A MONTH
TO VIEW OUR
NEXT SELECTION
MARCH 2014