Suche senden
Hochladen
Oracle eloqua ad focus overview
•
1 gefällt mir
•
1,630 views
AdCMO
Folgen
Oracle eloqua ad focus overview
Weniger lesen
Mehr lesen
Marketing
Melden
Teilen
Melden
Teilen
1 von 18
Jetzt herunterladen
Downloaden Sie, um offline zu lesen
Empfohlen
Advanced Content Targeting & Personalization Within the Digital Experience Us...
Advanced Content Targeting & Personalization Within the Digital Experience Us...
Perficient, Inc.
Oracle Marketing Cloud
Oracle Marketing Cloud
Bob Lewis ?
Three key reasons to move your clients to Microsoft Office 365
Three key reasons to move your clients to Microsoft Office 365
Riddhi Sood
ProformaTech: Zuora Product Showcase
ProformaTech: Zuora Product Showcase
Zuora, Inc.
oracle marketing cloud
oracle marketing cloud
Souvik Chakraborty
AppsFlyer Mobile App Tracking | Campaign & Engagement Analytics
AppsFlyer Mobile App Tracking | Campaign & Engagement Analytics
AppsFlyer
Microsoft directions emea how to improve your performance online - lemarco ...
Microsoft directions emea how to improve your performance online - lemarco ...
Patrick Dalle
How to pick the best pricing strategy for your SaaS business
How to pick the best pricing strategy for your SaaS business
Custify
Empfohlen
Advanced Content Targeting & Personalization Within the Digital Experience Us...
Advanced Content Targeting & Personalization Within the Digital Experience Us...
Perficient, Inc.
Oracle Marketing Cloud
Oracle Marketing Cloud
Bob Lewis ?
Three key reasons to move your clients to Microsoft Office 365
Three key reasons to move your clients to Microsoft Office 365
Riddhi Sood
ProformaTech: Zuora Product Showcase
ProformaTech: Zuora Product Showcase
Zuora, Inc.
oracle marketing cloud
oracle marketing cloud
Souvik Chakraborty
AppsFlyer Mobile App Tracking | Campaign & Engagement Analytics
AppsFlyer Mobile App Tracking | Campaign & Engagement Analytics
AppsFlyer
Microsoft directions emea how to improve your performance online - lemarco ...
Microsoft directions emea how to improve your performance online - lemarco ...
Patrick Dalle
How to pick the best pricing strategy for your SaaS business
How to pick the best pricing strategy for your SaaS business
Custify
Salesforce for Marketing Overview Deck
Salesforce for Marketing Overview Deck
Sylvia Wong ☁
How Salesforce Uses Salesforce for Sales
How Salesforce Uses Salesforce for Sales
Salesforce - Sweden, Denmark, Norway
Eloqua B2B Marketing Automation
Eloqua B2B Marketing Automation
Jim Stafford
Ana Villegas, Dell - Using Data, Technology and Creativity to Break Through T...
Ana Villegas, Dell - Using Data, Technology and Creativity to Break Through T...
Marketing United
Sydney Event: A Social Affair
Sydney Event: A Social Affair
Robin Leonard
AdWords for Custom Software Development Company: When Does It Fail?
AdWords for Custom Software Development Company: When Does It Fail?
Kraftblick
Adobe Marketing Cloud Integrations: Myth or Reality? by Holger Marsen
Adobe Marketing Cloud Integrations: Myth or Reality? by Holger Marsen
AEM HUB
Thebitbag Affiliate Program - Content Commerce Syndication Plugin
Thebitbag Affiliate Program - Content Commerce Syndication Plugin
SamuelLee276
New Marketing Ideas, Strategies & Channels For 2022
New Marketing Ideas, Strategies & Channels For 2022
Search Engine Journal
Leverage Your Business with Zoho CRMPlus
Leverage Your Business with Zoho CRMPlus
WebRaaja
How Salesforce CRM works & who should use it?
How Salesforce CRM works & who should use it?
Suyati Technologies
Website Audit Checklist
Website Audit Checklist
Tim Bourgeois
Laravel for e commerce build small store now and scale big later
Laravel for e commerce build small store now and scale big later
Katy Slemon
Anvil SIC 2011 SEO Presentation by Kent Lewis
Anvil SIC 2011 SEO Presentation by Kent Lewis
Anvil Media, Inc.
The Benefits of Objective-Based Advertising for Higher Ed
The Benefits of Objective-Based Advertising for Higher Ed
LinkedIn
Masterclass: Getting Started on LinkedIn
Masterclass: Getting Started on LinkedIn
LinkedIn
Nick Fleetwood, Head of Financial Services, Oracle’s Maxymiser - Optimization...
Nick Fleetwood, Head of Financial Services, Oracle’s Maxymiser - Optimization...
Mezzo Labs
Introduction to digital marketing - mylivpro
Introduction to digital marketing - mylivpro
Vedant Khandelwal
Creating stronger connections using exact target marketing cloud
Creating stronger connections using exact target marketing cloud
Salesforce.org
CX Suite Summary 071516
CX Suite Summary 071516
Camille French
Digital marketing glossary
Digital marketing glossary
digital valueadd
Affiliates Summit 2
Affiliates Summit 2
Phi Jack
Weitere ähnliche Inhalte
Was ist angesagt?
Salesforce for Marketing Overview Deck
Salesforce for Marketing Overview Deck
Sylvia Wong ☁
How Salesforce Uses Salesforce for Sales
How Salesforce Uses Salesforce for Sales
Salesforce - Sweden, Denmark, Norway
Eloqua B2B Marketing Automation
Eloqua B2B Marketing Automation
Jim Stafford
Ana Villegas, Dell - Using Data, Technology and Creativity to Break Through T...
Ana Villegas, Dell - Using Data, Technology and Creativity to Break Through T...
Marketing United
Sydney Event: A Social Affair
Sydney Event: A Social Affair
Robin Leonard
AdWords for Custom Software Development Company: When Does It Fail?
AdWords for Custom Software Development Company: When Does It Fail?
Kraftblick
Adobe Marketing Cloud Integrations: Myth or Reality? by Holger Marsen
Adobe Marketing Cloud Integrations: Myth or Reality? by Holger Marsen
AEM HUB
Thebitbag Affiliate Program - Content Commerce Syndication Plugin
Thebitbag Affiliate Program - Content Commerce Syndication Plugin
SamuelLee276
New Marketing Ideas, Strategies & Channels For 2022
New Marketing Ideas, Strategies & Channels For 2022
Search Engine Journal
Leverage Your Business with Zoho CRMPlus
Leverage Your Business with Zoho CRMPlus
WebRaaja
How Salesforce CRM works & who should use it?
How Salesforce CRM works & who should use it?
Suyati Technologies
Website Audit Checklist
Website Audit Checklist
Tim Bourgeois
Laravel for e commerce build small store now and scale big later
Laravel for e commerce build small store now and scale big later
Katy Slemon
Anvil SIC 2011 SEO Presentation by Kent Lewis
Anvil SIC 2011 SEO Presentation by Kent Lewis
Anvil Media, Inc.
The Benefits of Objective-Based Advertising for Higher Ed
The Benefits of Objective-Based Advertising for Higher Ed
LinkedIn
Masterclass: Getting Started on LinkedIn
Masterclass: Getting Started on LinkedIn
LinkedIn
Nick Fleetwood, Head of Financial Services, Oracle’s Maxymiser - Optimization...
Nick Fleetwood, Head of Financial Services, Oracle’s Maxymiser - Optimization...
Mezzo Labs
Introduction to digital marketing - mylivpro
Introduction to digital marketing - mylivpro
Vedant Khandelwal
Creating stronger connections using exact target marketing cloud
Creating stronger connections using exact target marketing cloud
Salesforce.org
CX Suite Summary 071516
CX Suite Summary 071516
Camille French
Was ist angesagt?
(20)
Salesforce for Marketing Overview Deck
Salesforce for Marketing Overview Deck
How Salesforce Uses Salesforce for Sales
How Salesforce Uses Salesforce for Sales
Eloqua B2B Marketing Automation
Eloqua B2B Marketing Automation
Ana Villegas, Dell - Using Data, Technology and Creativity to Break Through T...
Ana Villegas, Dell - Using Data, Technology and Creativity to Break Through T...
Sydney Event: A Social Affair
Sydney Event: A Social Affair
AdWords for Custom Software Development Company: When Does It Fail?
AdWords for Custom Software Development Company: When Does It Fail?
Adobe Marketing Cloud Integrations: Myth or Reality? by Holger Marsen
Adobe Marketing Cloud Integrations: Myth or Reality? by Holger Marsen
Thebitbag Affiliate Program - Content Commerce Syndication Plugin
Thebitbag Affiliate Program - Content Commerce Syndication Plugin
New Marketing Ideas, Strategies & Channels For 2022
New Marketing Ideas, Strategies & Channels For 2022
Leverage Your Business with Zoho CRMPlus
Leverage Your Business with Zoho CRMPlus
How Salesforce CRM works & who should use it?
How Salesforce CRM works & who should use it?
Website Audit Checklist
Website Audit Checklist
Laravel for e commerce build small store now and scale big later
Laravel for e commerce build small store now and scale big later
Anvil SIC 2011 SEO Presentation by Kent Lewis
Anvil SIC 2011 SEO Presentation by Kent Lewis
The Benefits of Objective-Based Advertising for Higher Ed
The Benefits of Objective-Based Advertising for Higher Ed
Masterclass: Getting Started on LinkedIn
Masterclass: Getting Started on LinkedIn
Nick Fleetwood, Head of Financial Services, Oracle’s Maxymiser - Optimization...
Nick Fleetwood, Head of Financial Services, Oracle’s Maxymiser - Optimization...
Introduction to digital marketing - mylivpro
Introduction to digital marketing - mylivpro
Creating stronger connections using exact target marketing cloud
Creating stronger connections using exact target marketing cloud
CX Suite Summary 071516
CX Suite Summary 071516
Ähnlich wie Oracle eloqua ad focus overview
Digital marketing glossary
Digital marketing glossary
digital valueadd
Affiliates Summit 2
Affiliates Summit 2
Phi Jack
Pay-Per-Click Marketing Principles Part 1
Pay-Per-Click Marketing Principles Part 1
Gold and Silver Online
Oracle Marketing Cloud - Modern Thinking MSMK 8/9/16
Oracle Marketing Cloud - Modern Thinking MSMK 8/9/16
MSMK - Madrid School of Marketing
Cómo gestionar mi estrategia social para atención a clientes
Cómo gestionar mi estrategia social para atención a clientes
Mundo Contact
How to Leverage A Strategic Mix of Search and Display Advertising for Maximum...
How to Leverage A Strategic Mix of Search and Display Advertising for Maximum...
KEO Marketing Inc
Google Analytics 101 | 2015
Google Analytics 101 | 2015
Insivia
UNDERSTAND THE TRUE AUDIENCE FOR DIGITAL - Nielsen 2014
UNDERSTAND THE TRUE AUDIENCE FOR DIGITAL - Nielsen 2014
Karen Sanchez
Demystify - Programmatic for Recruitment
Demystify - Programmatic for Recruitment
Crunch Simply Digital
Tyroo - The Leader in Performance Advertising
Tyroo - The Leader in Performance Advertising
Arab Affiliate Summit
Reimagine Growth: Define your mobile acquisition strategy for today
Reimagine Growth: Define your mobile acquisition strategy for today
CleverTap
Speed to Advocacy: The New Measure of Customer Experience Excellence
Speed to Advocacy: The New Measure of Customer Experience Excellence
Bill Hobbib
Oracle_Gartner CRM Summit_Sept 10_2015_with beachbody_final
Oracle_Gartner CRM Summit_Sept 10_2015_with beachbody_final
Bill Hobbib
BrightEdge Share15 - DM102: Email & Marketing Automation - Tyler Altrup
BrightEdge Share15 - DM102: Email & Marketing Automation - Tyler Altrup
BrightEdge Technologies
Digital Advertising Lecture for Advanced Digital & Social Media Strategy at U...
Digital Advertising Lecture for Advanced Digital & Social Media Strategy at U...
Valters Lauzums
The Right Ingredients for Building an Effective Customer Profile
The Right Ingredients for Building an Effective Customer Profile
Demandbase
Affiliates & Adwords - The Love / Hate relationship
Affiliates & Adwords - The Love / Hate relationship
Arab Affiliate Summit
DIGITAL MARKETING AND A CASE STUDY ON FLIPKART.COM
DIGITAL MARKETING AND A CASE STUDY ON FLIPKART.COM
Kishan Parasuram
We're Not Just Radio
We're Not Just Radio
Dave McCallum
Back to LinkedIn: Fundamentals of Marketing on LinkedIn
Back to LinkedIn: Fundamentals of Marketing on LinkedIn
LinkedIn
Ähnlich wie Oracle eloqua ad focus overview
(20)
Digital marketing glossary
Digital marketing glossary
Affiliates Summit 2
Affiliates Summit 2
Pay-Per-Click Marketing Principles Part 1
Pay-Per-Click Marketing Principles Part 1
Oracle Marketing Cloud - Modern Thinking MSMK 8/9/16
Oracle Marketing Cloud - Modern Thinking MSMK 8/9/16
Cómo gestionar mi estrategia social para atención a clientes
Cómo gestionar mi estrategia social para atención a clientes
How to Leverage A Strategic Mix of Search and Display Advertising for Maximum...
How to Leverage A Strategic Mix of Search and Display Advertising for Maximum...
Google Analytics 101 | 2015
Google Analytics 101 | 2015
UNDERSTAND THE TRUE AUDIENCE FOR DIGITAL - Nielsen 2014
UNDERSTAND THE TRUE AUDIENCE FOR DIGITAL - Nielsen 2014
Demystify - Programmatic for Recruitment
Demystify - Programmatic for Recruitment
Tyroo - The Leader in Performance Advertising
Tyroo - The Leader in Performance Advertising
Reimagine Growth: Define your mobile acquisition strategy for today
Reimagine Growth: Define your mobile acquisition strategy for today
Speed to Advocacy: The New Measure of Customer Experience Excellence
Speed to Advocacy: The New Measure of Customer Experience Excellence
Oracle_Gartner CRM Summit_Sept 10_2015_with beachbody_final
Oracle_Gartner CRM Summit_Sept 10_2015_with beachbody_final
BrightEdge Share15 - DM102: Email & Marketing Automation - Tyler Altrup
BrightEdge Share15 - DM102: Email & Marketing Automation - Tyler Altrup
Digital Advertising Lecture for Advanced Digital & Social Media Strategy at U...
Digital Advertising Lecture for Advanced Digital & Social Media Strategy at U...
The Right Ingredients for Building an Effective Customer Profile
The Right Ingredients for Building an Effective Customer Profile
Affiliates & Adwords - The Love / Hate relationship
Affiliates & Adwords - The Love / Hate relationship
DIGITAL MARKETING AND A CASE STUDY ON FLIPKART.COM
DIGITAL MARKETING AND A CASE STUDY ON FLIPKART.COM
We're Not Just Radio
We're Not Just Radio
Back to LinkedIn: Fundamentals of Marketing on LinkedIn
Back to LinkedIn: Fundamentals of Marketing on LinkedIn
Mehr von AdCMO
Nonprofits Guide to the Internet
Nonprofits Guide to the Internet
AdCMO
Nonprofit Marketing Blueprint
Nonprofit Marketing Blueprint
AdCMO
What does a dsp do
What does a dsp do
AdCMO
Video marketing-smart-insights
Video marketing-smart-insights
AdCMO
Google Video Advertising
Google Video Advertising
AdCMO
Video ads-the-programmatic-channel research-studies
Video ads-the-programmatic-channel research-studies
AdCMO
Vb marketing andpricing
Vb marketing andpricing
AdCMO
Tourism package examples
Tourism package examples
AdCMO
The strategic-marketing-process-e book
The strategic-marketing-process-e book
AdCMO
The new-multi-screen-world-study research-studies
The new-multi-screen-world-study research-studies
AdCMO
The display landscape
The display landscape
AdCMO
Social Media Toolkit for Health Communicators
Social Media Toolkit for Health Communicators
AdCMO
Section 1
Section 1
AdCMO
Rtb
Rtb
AdCMO
Retargeting 101
Retargeting 101
AdCMO
Neustar marketing services
Neustar marketing services
AdCMO
Mobile marketing playbook
Mobile marketing playbook
AdCMO
Media kit
Media kit
AdCMO
Linked in marketing guide
Linked in marketing guide
AdCMO
Lifecycle marketing
Lifecycle marketing
AdCMO
Mehr von AdCMO
(20)
Nonprofits Guide to the Internet
Nonprofits Guide to the Internet
Nonprofit Marketing Blueprint
Nonprofit Marketing Blueprint
What does a dsp do
What does a dsp do
Video marketing-smart-insights
Video marketing-smart-insights
Google Video Advertising
Google Video Advertising
Video ads-the-programmatic-channel research-studies
Video ads-the-programmatic-channel research-studies
Vb marketing andpricing
Vb marketing andpricing
Tourism package examples
Tourism package examples
The strategic-marketing-process-e book
The strategic-marketing-process-e book
The new-multi-screen-world-study research-studies
The new-multi-screen-world-study research-studies
The display landscape
The display landscape
Social Media Toolkit for Health Communicators
Social Media Toolkit for Health Communicators
Section 1
Section 1
Rtb
Rtb
Retargeting 101
Retargeting 101
Neustar marketing services
Neustar marketing services
Mobile marketing playbook
Mobile marketing playbook
Media kit
Media kit
Linked in marketing guide
Linked in marketing guide
Lifecycle marketing
Lifecycle marketing
Kürzlich hochgeladen
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
tbatkhuu1
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Media Logic
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Social media, ppt. Features, characteristics
Social media, ppt. Features, characteristics
wasim792942
Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain Digital
Banyanbrain
Foundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David Pisarek
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Factors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptx
VikasTiwari846641
The Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison Kaltman
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found Online
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
Delhi Call girls
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group
personal branding kit for music business
personal branding kit for music business
brjohnson6
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
tbatkhuu1
Cash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girl
Call girl Jaipur
Social Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid media
adityabelde2
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
elizabethella096
Kürzlich hochgeladen
(20)
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Social media, ppt. Features, characteristics
Social media, ppt. Features, characteristics
Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain Digital
Foundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David Pisarek
Factors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptx
The Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison Kaltman
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found Online
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding Overview
personal branding kit for music business
personal branding kit for music business
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
Cash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girl
Social Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid media
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Oracle eloqua ad focus overview
1.
Eloqua AdFocus Targeted, personalized
paid media from your modern marketing platform
2.
Copyright © 2013,
Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 122 Know Your Customer Eloqua! Contact Management Profiling & Segmentation Campaigns & Advertising Nurturing & Scoring Sales Intelligence Reporting & Analytics WHO campaigns events direct mail rewards purchase history web visits ads tweets video search terms likes social posts age gender country company city device groups occupation role preference buying stage product loyalty status downloads blogs title region education shares advocacy level clicks opens impressions mobile web socialemail direct you are you’re interested in TRUST WHAT who you advertising target! engage! convert! analyze!
3.
Copyright © 2013,
Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 123 Target the “Unknown” Identify Capture Target Engage Convert Develop Mature Retain Reactivate Unknown Known Responsive Prospect First Time Customer Repeat Purchaser Premium Customer Inactive Customer PROSPECT LIFECYCLE ADVERTISING SOCIAL / BLOG SEARCH CUSTOMER LIFECYCLE ? Where Marketing Automation is Applied
4.
Copyright © 2013,
Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 124 Eloqua AdFocus ü Include display ads as part of your multi-channel marketing campaigns in Eloqua. ü Use a lead or account’s digital body language to intelligently inform the ad creative and personalize the copy. ü Save money by only paying for ads that reach your key prospects, and not wasting money on unintended targets
5.
Copyright © 2013,
Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 125 Lead Nurturing A Typical Example Email Nurture Sales Website ! Target! Engage! Convert! analyze! ! Eloqua!
6.
Copyright © 2013,
Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 126 Lead Nurturing Effectiveness Email Nurture Sales Website 10% website traffic yields an email address 5-30% open rate on email Only 5% take actions that increase lead score ! Target! Engage! Convert! analyze! ! Eloqua!
7.
Copyright © 2013,
Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 127 Challenge: Convert more visitors to prospects Unknown visits your website and spends time on your office delivery page Unknown goes to Google and searches for ‘organic coffee suppliers’ Unknown leaves your site
8.
Copyright © 2013,
Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 128 Solution: Targeted digital advertising using AdFocus Unknown visits Facebook and clicks your ad to get a free sample of coffee Unknown leaves your site Unknown becomes known when they sign up for the offer Prospect assigned to sales for follow up Later that day… Convert more anonymous visitors with targeted digital advertising
9.
Copyright © 2013,
Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 129 Paid Media is a Growing Channel “Interactive display marketing investment will grow at a compound annual rate of 17% in the United States between 2012 and 2017.” – Forrester Research
10.
Copyright © 2013,
Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1210 Owned, Earned and now Paid Media All within your marketing automation platform Owned Earned Paid
11.
Copyright © 2013,
Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1211 Match the Best Offer to the Right Buyer Early-stage Lead Late-stage Lead Existing Customer
12.
Copyright © 2013,
Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1212 Let Your Competitors Pay for Bad Impressions “67% of all ads are served to unintended targets” – Demandbase Non-Qualified Leads “Advertisers will spend $14.28B on display ads in 2012 and yetengagement rates are at less than 1%.” -eMarketer
13.
Copyright © 2013,
Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1213 Add Contacts Based on DBL to Target Groups
14.
Copyright © 2013,
Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1214 Map Target Groups to Ad Provider Audiences
15.
Copyright © 2013,
Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1215 How the Magic Happens Add scripts to track visitors that come to your site Create target groups for each ad Continuously push visitors to ad platform Contact Management Profiling & Segmentation Campaigns & Advertising Nurturing & Scoring Sales Intelligence Reporting & Analytics Eloqua! Ad platform! Serve targeted ad based on tracking ID Return advertising data Redirect customer to your website Update DBL on unknown record
16.
Copyright © 2013,
Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1216 “So happy together…” Targeted Generic Known Unknown REACH RELEVANCE Marketing Automation Digital Advertising Marketing Automation Digital Advertising
17.
Copyright © 2013,
Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1217 Contact Management Profiling & Segmentation Campaigns & Advertising Nurturing & Scoring Sales Intelligence Reporting & Analytics Eloqua STANDARD! ENTERPRISE!BASIC! Multi-City Events Add-on ✔ ✔ Advanced Lead Scoring Add-on ✔ ✔ Custom Data Support Add-on ✔ ✔ Custom Security Add-on ✔ ✔ Digital Advertising (AdFocus) Add-on ✔ ✔ Branded Domain & Dedicated IP ✔ ✔ Custom Reports & Dashboards ✔ ✔ Unlimited Usage ✔ Premier Support ✔ Multi Business Unit Database Support ✔ Pricing & Packaging
18.
Copyright © 2013,
Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1218 Eloqua Works with Industry-Leading Partners
Jetzt herunterladen