1. Display Campaign Optimizer
Touch the right customer at the right
moment, all across the web
Get more conversions without lifting a finger
Google is always innovating, finding new ways to help
you reach the right audience with the right message.
Efficiently scale your display campaigns with minimal
effort with the Display Campaign Optimizer. This best-in-
class auto-optimizer automates your targeting & bidding
to generate the maximum number of conversions at
your desired cost-per-acquisition (CPA).
Key Features
• Efficient: More conversions at your target CPA
with minimal effort
• Scalable: Reach 93% of Internet users on over
2MM sites
• Smart: Google technology powers your
campaign
• Easy: Opt-in through AdWords
What makes Google’s Display Campaign
Optimizer best-in-class
Efficient
Display Campaign Optimizer automatically manages
your campaign across millions of sites on the Google
Display Network to deliver the maximum number of
conversions at your target CPA. In real-time it learns
what is and isn‘t working – and automatically adjusts –
resulting in more conversions for your campaign.
Scalable
The Display Campaign Optimizer is a scalable way
to get results from your campaign across millions
of premium and niche sites in the GDN and the
DoubleClick Ad Exchange, while saving the time
and effort required to create and manage hourly
display campaigns.
Display Network

2. Opt-in eligible campaigns with one click in AdWords.
Now available in AdWords
Google Display Network Display Campaign Optimizer
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For more information, contact your Google sales
representative or visit www.google.com/displaynetwork.
Smart
Display Campaign Optimizer constantly monitors,
explores, learns and optimizes. Even with the dynamic
nature of online inventory and user behavior, powerful
machine learning technology ensures your campaign
stays optimized for maximum results.
Easy
Simply provide your target CPA, your creative and
budget. Display Campaign Optimizer goes to work and
does the rest, meaning you save hours of campaign
set-up and management time.
• Opt-in through AdWords with one click
• Campaigns with 15 conversions/month are eligible