Sports tourism in Greece by ActiveMedia Group as presented in 365 NON Stop Tourism Conference by Boussias Communications.

1. Sports Tourism
Lecturer: Harris Linardos
PR & Communication Manager
Active Media
“From Ancient Greece
to Today’s Sports
Tourism Events…”

2. Sports / Αθλητισμός
athlitismos
sport
atletismo
athlétisme
竞技
tourism
旅游
tourisme
turismo
Tourism / Τουρισμός
athleticism
athletic + -ism tornos
tornus tornare
tourner tours
tourism tour + -ism

3. Sports Tourism
Sports tourism, or more correctly, Sport Tourism refers to travel which involves
either observing or participating in a sporting event.

4. Sports can be either a permanent demand driver for a destination (for example
a ski resort) or an occasional one (for example an Olympic venue).

5. More modern types of
Sports Tourism

6. Acropolis Rally1951

7. 2015 Acropolis Rally

8. Pro-Am Golf Tournament in Costa Navarino

9. Heraklion European Athletics Team

10. Sports Tourism in Greece

11. Sports Tourism in Greece
No data collection
about sports tourism…

12. Sports Tourism in
numbers (world)
The world's sport
tourism runs at
14% annually
increased
Athens Marathon The Authentic

13. …and already
holds a 25% as
an alternative
form of tourism
in some countries
and continues
undeterred its
upward trend
throughout the
world and in our
country.
Heraklion FIBA Under-19 World Championship

14. VisitBritain
said sports
tourism is
worth £2.3
billion to the
British
economy as
visitors who
actually took
part in sport
spent another
£1.2 billion on
their hobby.
Norwegian fans in Premier League
**VisitBritain

17. Sports Tourism in
numbers (neighbors)
9 billion €9 billion €
12 million travellers12 million travellers
15.5 billion €15.5 billion €
26 million visitors26 million visitors
Sports Tourism All types of tourism
**Italian National Olympic Committee (CONI) 2015

18. Turkey according to
TURSAB, announced that
more than 550.000
tourists in 2014 visited
the country for sporting
reasons. The rate is
proportionately small, only
1.5% of the total tourism,
but the trend is growing,
especially as reported in
the survey, the average
foreign tourist spends
800$ in Turkey and a
tourist doing sports
tourism spends $1.648,
a little more than double
amount.
**Association of Turkish Travel Agencies (TÜRSAB)

19. It emerged, during the
information day, that the
contribution of sports
tourism to the local
economy was more than
$44 million yearly as
well as the significance the
sector has in relation with
mitigating the problem of
seasonality.
**Cyprus Sports Organisation (CSO)

20. Event Management
What we do…
Public Relations
Sponsorship
SYNERGYSYNERGY

21. Zagori, Epirus
(mountain/trail running)
Teaser
The North Face Zagori Mountain Running

22. PRPR
Video
Documentary
In TV
Zagori, Epirus
(mountain/trail running)
The North Face Zagori Mountain Running

23. PR & Communications…
finishers
July (High Season)

24. Kalymnos, Dodecanese
islands (climbing)
The North Face Kalymnos Climbing Festival
Trailer
SPONSORSHIPSPONSORSHIP

25. October..
SPONSORSHIPSPONSORSHIP
Kalymnos, Dodecanese
islands (climbing)
The North Face Kalymnos Climbing Festival

26. …Significance
of the private
initiative
The power of the
Sponsor….

27. No sponsor… means festival with no…

28. Costa Navarino, Messinia
(more than 15 activities)
Navarino Challenge
Trailer 2016
EVENT MANAGEMENTEVENT MANAGEMENT

29. EVENT MANAGEMENTEVENT MANAGEMENT
Navarino Challenge
Costa Navarino, Messinia
(more than 15 activities)

30. Event Production…

31. Awards

32. Synergy
Working together
SYNERGYSYNERGY

33. Santorini, Cyclades group
of islands
(swimming & running)
Santorini Experience
Trailer 2016
SYNERGYSYNERGY

34. Santorini, Cyclades group
of islands
(swimming & running)
Documentary
Over 42 million households!
PRPR
Santorini Experience

35. Hellenic Swimming FederationEVENT MANAGEMENTEVENT MANAGEMENT
May 2015… October 2016

36. SPONSORSHIPSPONSORSHIP
Local International Sponsors

37. «Από ομονοίης τα
μεγάλα έργα»
Δημόκριτος
Με την ομόνοια
πετυχαίνονται τα
μεγάλα
κατορθώματα.
“With –Homonoia- or
else –Harmony-great
things could be
accomplished”
Democritus

38. Is it possible…
365 Non Stop Tourism
through Sports Tourism

39. China's outbound tourism industry is expected to further increase in 2016, with
133 million tourists headed abroad, according to the China Tourism Academy.
Caissa believes the next decade will be a boom period for China's sports tourism
industry, which is expected to increase by as much as 40%.
UK sports fan spends 7 hours 24 minutes following sport in an average week,
in comparison with the 5 hours and 24 minutes they spend on social media.
120,000 Chinese tourists are expected in Greece in 2016
Athens Marathon The Authentic 2015: Italy was 1st
in participations & Poland
was 2nd
The number of Polish visitors to Greece this year is expected to reach 900,000
UK revenue in 2015 reached the 1,749 million euro

40. The profile of a sports
tourist
The profile of the man who makes sports tourism is included in the range of the top 10 tourists with
high spending in the world.
They are more adventurous, like to travel, have the habit to travel with their family, as sports is a fun
activity for the whole family, and also tend to return to the destination which has offered them
unforgettable experiences and created unique memories.
Another important element is that the places the specific tourists visit have history, monuments,
comfortable accommodation, -meaning- a complete entertainment package. In a few words, they
stay longer in duration than other types of tourists, while contributing also to other forms of
tourism.

41. Thank you!!