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USPS Self Mailer
Changes
Commencing:
January 5, 2013
So What has Changed?
 Dimension
 Weight & Thickness
 Closure Method
 Fold Style/Orientation
 Flaps
 Panels
 Address Placement
Basic Design Elements
Dimension
Height – 3.5” to 6” max
Length – 5” to 10.5” max
Weight – up to 3 ounces
Paper cover basis weight -- Book grade (Text, Offset):
Basic Folder Self-Mailer Design
 70# minimum for 1 oz. mail-piece; 80# min. over 1 oz. up to 3 oz.
Optional Elements added
 Basis weight ranges from 80# to 120#
 Basis weight increases when piece weight is over 1oz.
 Attachment must be affixed to panel
Newsprint paper allowed on Quarter-Fold design only
 55# minimum paper, 1.5 inch tabs required
What closure is required?
Tabs
 Up to 1 ounce mailer needs two 1” tabs
 Mailers over 1 ounce need two 1.5” tabs
 If using perforations or inserts;
 Under 1oz. Use 1.5” tabs
 Over 1oz. Use 2” tabs
Glue
 Continuous glue line
 1/8 inch wide
 Glue spots
 3/8 inch diameter, 3 to 4 spots
 Elongated glue lines
 1/8 inch wide, 3 to 4 lines
Folding Examples
Fold Style / Orientation
Horizontal - final fold at bottom edge to non-address side
Vertical - final fold to the right of mail address panel
 Oblong is a common name for this fold style
These are only representative illustrations of potential designs.
Quarter-Fold Design
 Two folds perpendicular
create a quarter-fold mail
piece
 Folds must be at the lead
and bottom edge
 Single layer attachment
or reply envelope
allowed within
 Paper basis weight – 70#
min, 80# if over 1oz.
Newsprint requires 55# min which
correlates to 60# book weight
These are only representative illustrations of potential designs.
Glue and Tab Closures
Flaps
What closure is required?
Panels
 Each folded section of a sheet is a separate panel
 Both sides of the panel count as one and the same panel
 Equal – nearly equal size; varied fold styles with panels of
different sizes, short panels covered by full-size panel(s)
 Internal partial panels count toward # panels allowed
 Final fold panel creates non-address side of mail-piece by
folding from bottom to top, or lead to trail edge
Panel Counts
Address Placement
 Addressing in the mid to left position is
preferred.
 Addresses must be on the center panel.
 Perforations must be on the non-
addresses side.
Summary
New Requirements:
 Dimension: Height: 6” max and Length: 10.5”
max
 Weight: Up to 3oz max
 Paper Basis Weight: based on design and
weight: Minimum 70# and higher
 Closure method options – based on design and
weight: Tabs: 2 or 3 non-perforated tabs
Intelligent Mail Barcode (IMB)
Implementation Date – January 27, 2013
Postnet Barcode Sample –
IMB Barcode sample –
Advantages
More capability with similar footprint
Tracking of mail
Information contained within barcode
Mailer ID
Service type
Unique Serial # for each mailing
Delivery point information
Qualified Business Reply Mail and Permit Reply Mail must have the IMB
Postage Rate Increase
Effective January 27, 2013
 First Class Letter up $0.01 to $0.46
 First Class Postcard up $0.01 to $0.33
 Shipping Services Increase 4%
 Bulk Mail Services Increase 2.6%

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2013 Postal Regulations for Self-Mailers

  • 2. So What has Changed?  Dimension  Weight & Thickness  Closure Method  Fold Style/Orientation  Flaps  Panels  Address Placement
  • 3. Basic Design Elements Dimension Height – 3.5” to 6” max Length – 5” to 10.5” max Weight – up to 3 ounces Paper cover basis weight -- Book grade (Text, Offset): Basic Folder Self-Mailer Design  70# minimum for 1 oz. mail-piece; 80# min. over 1 oz. up to 3 oz. Optional Elements added  Basis weight ranges from 80# to 120#  Basis weight increases when piece weight is over 1oz.  Attachment must be affixed to panel Newsprint paper allowed on Quarter-Fold design only  55# minimum paper, 1.5 inch tabs required
  • 4. What closure is required? Tabs  Up to 1 ounce mailer needs two 1” tabs  Mailers over 1 ounce need two 1.5” tabs  If using perforations or inserts;  Under 1oz. Use 1.5” tabs  Over 1oz. Use 2” tabs Glue  Continuous glue line  1/8 inch wide  Glue spots  3/8 inch diameter, 3 to 4 spots  Elongated glue lines  1/8 inch wide, 3 to 4 lines
  • 5. Folding Examples Fold Style / Orientation Horizontal - final fold at bottom edge to non-address side Vertical - final fold to the right of mail address panel  Oblong is a common name for this fold style These are only representative illustrations of potential designs.
  • 6. Quarter-Fold Design  Two folds perpendicular create a quarter-fold mail piece  Folds must be at the lead and bottom edge  Single layer attachment or reply envelope allowed within  Paper basis weight – 70# min, 80# if over 1oz. Newsprint requires 55# min which correlates to 60# book weight These are only representative illustrations of potential designs.
  • 7. Glue and Tab Closures
  • 9. What closure is required? Panels  Each folded section of a sheet is a separate panel  Both sides of the panel count as one and the same panel  Equal – nearly equal size; varied fold styles with panels of different sizes, short panels covered by full-size panel(s)  Internal partial panels count toward # panels allowed  Final fold panel creates non-address side of mail-piece by folding from bottom to top, or lead to trail edge
  • 11. Address Placement  Addressing in the mid to left position is preferred.  Addresses must be on the center panel.  Perforations must be on the non- addresses side.
  • 12. Summary New Requirements:  Dimension: Height: 6” max and Length: 10.5” max  Weight: Up to 3oz max  Paper Basis Weight: based on design and weight: Minimum 70# and higher  Closure method options – based on design and weight: Tabs: 2 or 3 non-perforated tabs
  • 13. Intelligent Mail Barcode (IMB) Implementation Date – January 27, 2013 Postnet Barcode Sample – IMB Barcode sample – Advantages More capability with similar footprint Tracking of mail Information contained within barcode Mailer ID Service type Unique Serial # for each mailing Delivery point information Qualified Business Reply Mail and Permit Reply Mail must have the IMB
  • 14. Postage Rate Increase Effective January 27, 2013  First Class Letter up $0.01 to $0.46  First Class Postcard up $0.01 to $0.33  Shipping Services Increase 4%  Bulk Mail Services Increase 2.6%