1. Stop Coding Websites,
Start Assembling Killer Web Experiences
Bryan House
Vice President, Product Marketing
Acquia
@bryanhouse on Twitter
#cpeurope
#drupalcon

2. Drupal

3. The center of the Drupal Universe is in Munich this week
1700+ developers @ Drupalcon Munich
#drupalcon
photo credit: http://www.flickr.com/photos/amazeelabs/7829624916/sizes/l/in/pool-2034823@N20/

5. It is not about the bits
It is all about the people

10. * Yes, that is a Drupal sticker
No, it is not Dries!

12. Only Drupal can get away with wearing
blue spandex in public.
Also, no one is getting paid to do this.

18. Community can help make the difference between this and ...

19. Drupal today
800,000+ community members
17,000+ developers
15,000+ modules
300,000+ downloads/month
1.5M Drupal-powered websites
55 supported languages
FREE

20. Overnight successes are years in the making
http://www.flickr.com/photos/itsgreg/446061432/

21. Meet Dries Buytaert
• founded Drupal
• co-founded Acquia
• co-founded Mollom
• President Drupal Association
• likes photography
• holds a PhD in CS

22. Way back in1999 ...
Yep, that’s Dries

23. Drupal 1.0.0 released
on January 15, 2001
Today, drop.org announces the release of Drupal 1.00 after an
extensive period of testing. Drupal is a full-featured content
management/discussion engine using Apache/PHP/MySQL and suitable
to setup a news-driven community or portal site similar to
kuro5hin.org and slashdot.org. Current features include discussion
forums, web-based administration, theme support, an open submission
queue, content management, a modularized design, PHP sessions, user
management with access control and username/profanity/hostname
filters, error logging, a public diary module, an affiliate site module,
backend/headline generation (RSS/RDF) and much more.

24. 2003 - Drupal 4.1

25. The very first DrupalCon started in Antwerp
30 Drupal developers
Antwerp, 2005

26. 800 Drupal developers
Boston, 2008

27. 1400 Drupal developers
Washington, 2009

28. 2700+ Drupal developers
San Francisco, 2010
Moscone center

29. 3,200 people at the “Drupal tower”
DrupalCon Chicago 2011

30. 1700+ Drupal Developers
Munich
Right Now!

31. What can you do with
Drupal?
photo credit: http://www.flickr.com/photos/mortendk/406986075/in/photostream/

32. From astronauts in space...

33. ... to artists in flight

34. From global personalities...

35. ...to global causes

36. From global institutions...

37. ... to local information...

38. ... and location-aware data.

39. From global communities...

40. ... to local institutions

41. From global brands...

42. ... to local ones, too

43. Covering everything from news...

44. ... to technology...

45. ... to politics ...

46. ... and the Olympics

47. ... and 1,500,000+ other sites

48. What is Drupal?

49. At most organizations,
the CMS situation is like a jungle

50. Today, almost every organization has many websites

53. Downside of proprietary CMS products
Info locked in silos
Slow to innovate
Hard to find talent
Security
Cost/ROI

54. Open Source is a Better Way

55. Drupal is freedom
1. Freedom to run the program
2. Freedom to study the program
3. Freedom to modify the program
4. Freedom to re-distribute the program

56. Drupal is innovation
Open Source
Collaboration
Community
Innovation

57. Drupal is assembled web experiences

58. Drupal lowers costs

59. How Drupal Manages Content
Views
References
blog wiki web
Content post entry page
video image media
Nodes
© 2010 Acquia, Inc. © 2009 Acquia, Inc.
All rights reserved.

60. Experiences Tailored for Various Devices
Content .. placed into varying ... across multiple
“components” contexts .. form factors
A.Comments
B.Ratings
C.Video Player
D.Personalized Content Campaign 1
E.Related Links
F.Advertising
G.Share
H.Tags
I. Download
J.Learn More
K.RSS Feed
Campaign 2

61. How Drupal Manages Users
Administrator Authenticated Anonymous
Users Users
Roles authors editors Groups of like users
Unlimited
Permissions Create Page Edit Page custom roles,
Operations allowed by role
permissions &
Views My Posts All Posts views
Determined by permissions

62. Content Authoring
• WYSIWYG editing
• Content & presentation
separation
• Rich media integration &
controls
• Drag and drop page
layouts

63. Editorial Workflows
• Content creator /
editor workbench
• Review, approval,
publishing workflows
• Change reviewing
• Content versioning
• Role-based interface &
permissions

64. How Drupal Manages the
Presentation Layer
• Drupal theming layers separates presentation from data
• Themes include template files to define site and page structure
with PHP
• CSS stylesheets add final touches to site

65. Content Reuse and Delivery
• Content presentation /
output alternatives
• Get / push via web
services
(ajax/json, mobile app)
• Web Service APIs for
mobile app dev
• Responsive design for
one-web approach
• Automated publishing to
social channels

66. Drupal in Action

67. How Drupal Works
How Drupal Works

68. Drupal is an Ecosystem
architects, developers, testers, designers, writers, users, partners
68

69. The platform with the best
ecosystem wins
Ecosystem
Platform Platform

70. Robust ecosystem = choice
70

71. Drupal is a Community
Local
Mee tups C ode sp rints
Re gional
groups

72. DrupalCons
Drupal Camps
Summits

73. IRC (Freenode)
#drupal
#drupalcon
#drupal-support
http://drupal.org/irc/channels

74. Drupal offers a wealth of resources
drupal.org
api.drupal.org
groups.drupal.org
localize.drupal.org
association.drupal.org

75. Training
•http://training.acquia.com
•http://drupalize.me
•http://buildamodule.com
•http://mustardseedmedia.com
•http://nodeone.se/en
• ... and more!

76. Books
•Pro Drupal 7 Development
•Drupal 7 the essentials
•Cracking Drupal
•Front End Drupal
•Drupal 7 Module Development
•The Definitive Guide to Drupal 7
•Using Drupal
•Beginning Drupal 7
•Drupal 7 Visual Quickstart Guide
•Drupal 7 Bible
• ... and more!

77. Come for the code, stay for the community

78. Build something
extraordinary,
with Drupal!

79. Contact:
Bryan House | bryan@acquia.com | @bryanhouse
#cpeurope #drupalcon