Assembling Great Digital Experiences

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Acquia

Acquia presentation from the FTSE350 Digital Masterclass held at the Century Club in London on 3rd March 2014

Marketing

Dream It. Drupal It.

Assembling
Great
Digital
Experiences

1

Digital FTSE350 Masterclass
London, 3rd March 2014

The path to digital innovation: !
Digital Lifecycle Management!
Application
Development

THE VORTEX
•  Ever-expanding channels and
devices
•  Pace of delivery trumps all
•  Content and digital engagement
technologies are converging
•  Reliable experience delivery is
critical
2

CMS

DLM!

Experience
Delivery

Digital
Marketing

Assembling Great Digital Experiences!
User
Generated
Content"
DAM"

Email"
CONTENT

COMMUNITY

CRM"

Analytics"
COMMERCE

Marketing
automation"
Personalisation"

3

Assembling Great Digital Experiences!
“Web Experience
Management”
“Online Channel
Optimisation”

- Gartner

“Customer Experience
Management”

- Adobe

“Digital Experience
Management”
4

- Oracle

- Forrester

Right content
Right place
Right time

CONTEXT

7

context =
experience
Context depends on:

- Geography
- Past behaviour
- Intent
- Device
- Time of day
- Temperature
8

context =
engagement
Context depends on:

- Geography
- Past behaviour
- Intent
- Device
- Time of day
- Temperature
9

Timex in 2012: “These are our products.”!

12

1

Timex in 2013: “This is your life.”!

13

1

300+!
19

Warner Music Group artist "
websites, 3 site templates, "
total creative freedom

300

Artists creating connections, delivering
memorable experiences and giving
their fans something to talk about

20

340

Unique digital experiences built on a "
common Drupal platform – empower store
managers to localise each store site

21

13M!
22

People accessed Olympic content
through their mobile devices in 2012

Acquia – Dream it. Drupal it.
• 

Founder and CTO Dries Buytaert

• 

400+ employees in US, Europe & Australia

• 

Acquia Software, Support & Cloud

• 

19 billion+ requests/month on Acquia Cloud

• 

775+ Partners

24

Dream It. Drupal It.

Assembling
Great
Digital
Experiences

25

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Assembling Great Digital Experiences

1. Dream It. Drupal It. Assembling Great Digital Experiences 1 Digital FTSE350 Masterclass London, 3rd March 2014

2. The path to digital innovation: ! Digital Lifecycle Management! Application Development THE VORTEX •  Ever-expanding channels and devices •  Pace of delivery trumps all •  Content and digital engagement technologies are converging •  Reliable experience delivery is critical 2 CMS DLM! Experience Delivery Digital Marketing

3. Assembling Great Digital Experiences! User Generated Content" DAM" Email" CONTENT COMMUNITY CRM" Analytics" COMMERCE Marketing automation" Personalisation" 3

4. Assembling Great Digital Experiences! “Web Experience Management” “Online Channel Optimisation” - Gartner “Customer Experience Management” - Adobe “Digital Experience Management” 4 - Oracle - Forrester

5. Whatever :) 5

6. Assembling GREAT Digital Experiences 6

7. Right content Right place Right time CONTEXT 7

8. context = experience Context depends on: - Geography - Past behaviour - Intent - Device - Time of day - Temperature 8

9. context = engagement Context depends on: - Geography - Past behaviour - Intent - Device - Time of day - Temperature 9

10. Symantec Social CRM! 10

11. Brit Awards! 11

12. Timex in 2012: “These are our products.”! 12 1

13. Timex in 2013: “This is your life.”! 13 1

14. 14

15. Shepherd Neame! 15

16. Also Shepherd Neame!! 16

17. Also Shepherd Neame!! 17

18. Also Shepherd Neame!! 18

19. 300+! 19 Warner Music Group artist " websites, 3 site templates, " total creative freedom

20. 300 Artists creating connections, delivering memorable experiences and giving their fans something to talk about 20

21. 340 Unique digital experiences built on a " common Drupal platform – empower store managers to localise each store site 21

22. 13M! 22 People accessed Olympic content through their mobile devices in 2012

23. What do you want to assemble?

24. Acquia – Dream it. Drupal it. •  Founder and CTO Dries Buytaert •  400+ employees in US, Europe & Australia •  Acquia Software, Support & Cloud •  19 billion+ requests/month on Acquia Cloud •  775+ Partners 24

25. Dream It. Drupal It. Assembling Great Digital Experiences 25

Assembling Great Digital Experiences

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