Combining Content, Community & Commerce to increase consumer engagement in Entertainment industry. Presentation from Digital Entertainment Masterclass 26th November 2013

1. Dream It.Drupal It.
Combining Content, Community & Commerce
to increase consumer engagement
Peter Walsh
UK Regional Director
07713 432632
peter.walsh@acquia.com
Digital Entertainment Masterclass
London, 26th November 2013

2. Top 5 organizational challenges in
transition to digital experiences
1. Building digital customer experiences
2. Struggling to unify your cross-channel digital experiences
– social, mobile and the web.
3. Openness to innovation and experimentation,
move to agile life cycle
4. Disconnect between your digital providers and your IT
5. Reducing upfront costs to build digital experiences, while
retaining flexibility to configure and extend platform.

3. Flexibility and Integration Drive
Digital Competitive Advantage
What are the main drivers for a new digital
experience platform?
1. Limited flexibility
2. Total cost of ownership
3. Poor, inadequate functionality
4. Inability to quickly innovate.
Source: A commissioned study conducted by Forrester Consulting on behalf of Acquia, July 2012

4. We all have the same challenge as Jean-Claude:

5. What does this look like for us, in our jobs?
Conten
t
Commun
ity
Commer
ce

6. We all have the same challenge as Jean:
Drupal is a FREE Integrated
Content, Community and
Commerce platform
Ready to use Out-Of-The-Box
1M strong Development
Community
Used by the largest Global Media
& Entertainment Companies

7. What is Drupal?
Marketing
Agility
Accelerate
Campaigns
Accelerate innovation
from idea to experience
Speed time-to-market for
multi-channel campaigns
Unified Platform
Streamline development, admin,
and publishing processes
Mature Cloud
Platforms
Proven, high performance cloud
options for every site need
Best of Breed
No Lock-in
Integrate with existing marketing
toolset to maximize ROI
Freedom of OpenSaaS

8. The Platform for Content-Rich,
Multi-Channel Web Experiences
Manage customers across the
entire digital lifecycle
Attract
Engage
Measure
Manage
Sell
Retain

9. add whole foods
22k
Active Drupal Developers –
innovate
at the speed of the web

10. Who are Acquia?
Acquia was founded by
the creator of Drupal
Dries Buytaert.
Demand for Drupal in the
enterprise grew rapidly
after its inception,
prompting the creation of
Acquia.
3% of ALL websites are powered by
Drupal
Drupal widely adopted in Media &
Entertainment (NBC, BBC, Turner, MTV,
Warner Music, UMG, Sony, Disney and
others)

11. Community

12. ACQUIA
+
DRUPAL
WHERE GREAT DIGITAL EXPERIENCES BEGIN
Build on the open source platform
that moves at the speed of the web

13. 3+300
3 Templates created 300
completely custom brand
experiences

14. 300
Artists creating connections,
delivering memorable experiences
and giving their fans something to
talk about

15. ACQUIA
+
DRUPAL
WHERE GREAT DIGITAL EXPERIENCES BEGIN
Grow in the cloud environment that
never lets you fail

16. 460M
Hits to grammy.com
on night of award show

17. Acquia gives organizations the
freedom to build great digital
experiences that …
Scale to meet your greatest needs:
400%
Acquia cloud scaled to support
400% increase in site visitors

18. 34M
Standardised platform across NBC
entertainment brands and sports sites.
Delivered 34M PVs to origin in 24 hours.

19. 13M
People accessed Olympic content
through their mobile devices in 2012

20. Community

21. ACQUIA
+
DRUPAL
WHERE GREAT DIGITAL EXPERIENCES BEGIN
Connect your digital experiences
into your entire marketing toolset

22. Let them
drive
Drupal lets you personalize the
community experience
for your members

23. Scalability
and speed
Drupal scales well to power
some of the largest communities
on the web

24. Put the
tools away
No need to rip and replace 3rd
party systems you’re already
using and invested in

25. barriers
No empty Remove get your to contribution
and
members
collaborating
restaurants

26. Invest it
elsewhere
No license fees means faster
time to value, use what you need
means lower TCO

27. Commerce

28. Timex 2012
Timex 2013

30. We all have the same challenge as Jean-Claude:
Conten
t
Commun
ity
Commer
ce

31. Dream It.Drupal It.
Thank you.
Peter Walsh
UK Regional Director
07713 432632
peter.walsh@acquia.com
Digital Entertainment Masterclass
London, 26th November 2013