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1. © 1956-2014 Accura Media Group LLC. All rights reserved. Accura, Accura News for Enterprise, Basex,
BasexResearch, GlobeRunner, and GlobePerks are all trademarks or registered trademarks of Basex, Inc.
ACCURA NEWS
FOR THE TRAVEL
INDUSTRY

2. © 1956-2014 Accura Media Group LLC. All rights reserved. Accura, Accura News for Enterprise, Basex,
BasexResearch, GlobeRunner, and GlobePerks are all trademarks or registered trademarks of Basex, Inc.
“High-quality reporting is what drives Accura,”
said Editorial Director and Co-Founder Jonathan Spira.
“Our content has to be timely, interesting, and
important to our readers.”

3. © 1956-2014 Accura Media Group LLC. All rights reserved. Accura, Accura News for Enterprise, Basex,
BasexResearch, GlobeRunner, and GlobePerks are all trademarks or registered trademarks of Basex, Inc.
Accura News
 Designed for companies in travel-related
fields such as hotels, airlines, travel
agencies, PR firms, car rental firms
 Includes Accura’s award-winning journalism
with original content written by Accura
Media Group’s editorial staff in its United
States and European bureaus
 Accura is the publisher of Frequent
Business Traveler

4. © 1956-2014 Accura Media Group LLC. All rights reserved. Accura, Accura News for Enterprise, Basex,
BasexResearch, GlobeRunner, and GlobePerks are all trademarks or registered trademarks of Basex, Inc.
Why Use Accura News
 Ready access to actionable breaking travel
news is invaluable for companies that wish to
 Keep tabs on competition and industry
trends
 Build relationships with customers by
offering a unique source of travel-related
news and features

5. © 1956-2014 Accura Media Group LLC. All rights reserved. Accura, Accura News for Enterprise, Basex,
BasexResearch, GlobeRunner, and GlobePerks are all trademarks or registered trademarks of Basex, Inc.
Features and Coverage
 Real-time business travel newsfeed
 Web app
 Optional newsletter

6. © 1956-2014 Accura Media Group LLC. All rights reserved. Accura, Accura News for Enterprise, Basex,
BasexResearch, GlobeRunner, and GlobePerks are all trademarks or registered trademarks of Basex, Inc.
Newsfeed
 Globally focused service covering news
across six continents
 Delivered in a format that can be utilized by
websites, corporate portals, intranets, and
content management systems
 Available via desktop and mobile systems
to employees and customers. It can also be
supplied as an embeddable web page

7. © 1956-2014 Accura Media Group LLC. All rights reserved. Accura, Accura News for Enterprise, Basex,
BasexResearch, GlobeRunner, and GlobePerks are all trademarks or registered trademarks of Basex, Inc.

8. © 1956-2014 Accura Media Group LLC. All rights reserved. Accura, Accura News for Enterprise, Basex,
BasexResearch, GlobeRunner, and GlobePerks are all trademarks or registered trademarks of Basex, Inc.
Newsfeed Use Cases
 Mobile apps
 Newsletters
 Customer-facing websites
 Loyalty program newsletters
 In-hotel or in-airport large screen displays

9. © 1956-2014 Accura Media Group LLC. All rights reserved. Accura, Accura News for Enterprise, Basex,
BasexResearch, GlobeRunner, and GlobePerks are all trademarks or registered trademarks of Basex, Inc.
Web App
 Presents a full spectrum of news and features
organized by user-selected topics allowing
users to monitor trends and the competition
 Available topics include:
 Regions
 Company name (a specific airline or hotel
group, for example)
 Theme (new hotels or airline routes)

10. © 1956-2014 Accura Media Group LLC. All rights reserved. Accura, Accura News for Enterprise, Basex,
BasexResearch, GlobeRunner, and GlobePerks are all trademarks or registered trademarks of Basex, Inc.

11. © 1956-2014 Accura Media Group LLC. All rights reserved. Accura, Accura News for Enterprise, Basex,
BasexResearch, GlobeRunner, and GlobePerks are all trademarks or registered trademarks of Basex, Inc.
Web App Use Cases
 Marketing/Competitive Intelligence
 Monitor specific airlines, hotel chains, or
categories such as New Airline Routes
 Analysts
 Monitor geographic regions or travel
providers
 Sales
 Monitor competition

12. © 1956-2014 Accura Media Group LLC. All rights reserved. Accura, Accura News for Enterprise, Basex,
BasexResearch, GlobeRunner, and GlobePerks are all trademarks or registered trademarks of Basex, Inc.
Newsletter
 Carries your organization’s branding
 Facilitates the distribution of the latest
travel-related news to
 Customers
 Employees
 Loyalty program members
 Prospects
 Others

13. © 1956-2014 Accura Media Group LLC. All rights reserved. Accura, Accura News for Enterprise, Basex,
BasexResearch, GlobeRunner, and GlobePerks are all trademarks or registered trademarks of Basex, Inc.

14. © 1956-2014 Accura Media Group LLC. All rights reserved. Accura, Accura News for Enterprise, Basex,
BasexResearch, GlobeRunner, and GlobePerks are all trademarks or registered trademarks of Basex, Inc.
Coverage
 Airline and Air Travel News – new routes, new
lounges, strikes, codeshares, frequent flyer program
news, airline industry news
 Hotel News – new hotels, major renovations, guest
loyalty program news, reflagging, hotel industry news
 General Travel News – weather, storms, and
delays; airline, airport, and transit strikes; car rentals
 Reviews – destination guides, hotel reviews, flight
reviews, car reviews

15. © 1956-2014 Accura Media Group LLC. All rights reserved. Accura, Accura News for Enterprise, Basex,
BasexResearch, GlobeRunner, and GlobePerks are all trademarks or registered trademarks of Basex, Inc.
Who Uses Accura News
for the Travel Industry
 Directors of marketing and marketing
teams
 Sales managers and sales teams
 PR managers and PR teams
 Outside PR agency staff
 Competitive intelligence managers and
analysts
 Product planners

16. © 1956-2014 Accura Media Group LLC. All rights reserved. Accura, Accura News for Enterprise, Basex,
BasexResearch, GlobeRunner, and GlobePerks are all trademarks or registered trademarks of Basex, Inc.
Benefits
 Access to actionable travel news as it happens
 Read what your customers are reading
 Monitor the competition
 Build a relationship with customers by becoming a
valued source for travel news and information

17. © 1956-2014 Accura Media Group LLC. All rights reserved. Accura, Accura News for Enterprise, Basex,
BasexResearch, GlobeRunner, and GlobePerks are all trademarks or registered trademarks of Basex, Inc.
Customer Comments
 ”Before Accura News, it was extremely difficult to keep
track of the competition. Having everything organized by
topic in one place has allowed us to see critical
competitive news when it happens." VP Competitive
Intelligence, Hotel Group
 "Using original content from Accura News in a newsletter
has allowed us to create a new dialog with our best
customers, who tell us they now rely on this news on a
regular basis." Director of Global Marketing, Airline

18. © 1956-2014 Accura Media Group LLC. All rights reserved. Accura, Accura News for Enterprise, Basex,
BasexResearch, GlobeRunner, and GlobePerks are all trademarks or registered trademarks of Basex, Inc.
Accura News
for the Travel Industry