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Introduction to Accolade
Where’s your next event?


    Whether you are planning a discreet
  gathering in the UK for a few key decision
   makers; an incentive programme in an
 exotic location for your top sales achievers;
     or an overseas conference for 500+
   delegates, Accolade ensure that every
 aspect of your event is taken care of, from
  initial planning through to implementation
Strength of Events

  To disseminate information
  Powerful marketing medium to enhance a business
  communication strategy
  Bringing people together
  Excellent networking opportunities
  Shared knowledge
  Good morale
  Brand/profile building
Accolade - Credentials
 Accolade offer a comprehensive event management
 solution to corporate entities, creating and delivering
 effective, creative, professional and enjoyable results.
 Director, Hazel Evans has 20 years experience in the
 financial services industry and is accomplished in all
 areas relating to marketing and promotion of financial
 services
 Exceptional skills in communication, organisation and
 administration of conferences, seminars and hospitality.
 Has established relationships with a network of like-
 minded companies, providing logistical excellence.
Accolade – Core Services
Consultancy services:
  Marketing Consultancy services to financial and
  professional companies

Events:
  Conferences/Presentations/Roadshows/Seminars
  Liaison with Planning Committees
  Venue Search & Selection
  Raising of Sponsorship
  Budget Management & Reporting
  Marketing
  Event Management
  Co-ordination and liaison with strategic business
  alliances ie. speakers, sponsors, AV, etc
Accolade – Strategic Alliances
Through the deployment of a strict supplier selection
process, Accolade work in partnership with a network of
companies to provide a seamless, efficient and cost
effective proposition to clients. Specific areas covered:


   Technical Production
    – Complete creative stage sets and AV
   Exhibition
    – Planning and logistics for an exhibitor event including
      supervision of build and breakdown
   Incentive Travel
    – Still one of the most aspirational ways to motivate and
      reward people
Corporate Incentive Specialists
A leading event          Group turnover           Philosophy
agency in the UK             of £14m                based on
    since 1978                                      teamwork



                                                   Broad portfolio
Ranked 12th in a UK                                of event types
 Agency Survey for             KEY
 number of groups            DETAILS
  handled in 2008

 Members of IATA
and hold an ATOL Equally specialist                Diverse client
(providing you with re-assurance
                                  in domestic &      portfolio
        when you travel)         overseas events
Strategic Alliance Partner - CMM
 First conference and incentive agency to operate outside
 of London.
 Employees with industry related backgrounds.
 Over 100 years experience amongst the management
 team.
 In-house flight department.
 High client retention – 94% repeat business.
 100 events managed across 30 countries annually.
 Group sizes range from 10-7000 delegates.
CMM Client Base
Working Together – In Partnership
  We work hard to earn your trust and become your long-
  term event management partner. This client partnering
  approach allows our team to become an extension of
  your team – and to adapt to your desired level of
  participations during planning, delivery and post-event.


  We specialise where we offer more value.
  Develop concepts & ideas
  Concentrate our marketing activities
  Aim to meet expectations & beyond!
The Processes
 Consider the client brief and ascertain event objectives
 Propose the appropriate event solution
 Establish one point of contact, introduce the team and
 regularly meet
 Assign/agree roles and responsibilities
 Agree event marketing strategy and milestones –
 internal/external
 Work with key personnel to produce an interesting
 programme
 Collaborate with suppliers and 3rd party organisations
 Budget management
 Manage all associated logistics
 Post review
Case Studies
 UK Conference


 Gala Dinner


 European Conference


 Worldwide Incentive Event
Case Study : UK Conference
UK Conference
 Company: Financial Services Client
 Objective:   Annual Sales Conference
 Size:        350




                                Celtic Manor - Newport
UK Conference
 Itinerary:
  – Day 1     Delegates check-in
              Informal Dinner
              Networking in exhibition hall
  – Day 2     Conference (main meeting & syndicate
              rooms)
              Gala Dinner
              Awards ceremony
              Big party band
              Exhibition hall
              Live camera feedback
  – Day 3     Conference
              Prize draw


                                       Celtic Manor - Newport
UK Conference
 Full Production Package to include:
  – Speaker support material
  – Video production
  – Set/Stage Design & Build
  – AV Equipment including:
      • 20m x 5m Seamless Screen
      • Moving Light System
      • Full PA system for Conference & Band
      • Film Crew
      • Artist Liasion – Speakers/Band
Case Study : Gala Dinner
Gala Dinner
 Company:     Financial Services Client
 Objective:   Gala Dinner for accountants/solicitors
 Size:        90
 Itinerary:   Champagne reception on arrival
              Guided tour through art gallery
              Gourmet dinner
              After dinner speaker




                                      Manchester Art Gallery
Case Study :
European Sales Conference
- Prague
European Sales Conference
 Company:       Financial Services Client
                (a DVD of this event is available upon request)
 Objective:     Annual Sales Conference
 Size:          350
 Itinerary:
  –   Day 1     Conference (main meeting & 12 syndicate
       rooms)
                All AV equipment & film crew
                Gala dinner at the prestigious Royal Opera House
                Jazz Band

  –   Day 2     Conference
                The Czech Experience - visit to traditional brewery

  –   Day 3     Site seeing in Prague. Return flights




                              The Corinthia Towers Hotel, Prague
Case Study :
Worldwide Incentive Event
- India
Worldwide Incentive Event
 Company:     Pharmaceutical Client
 Objective:   Incentive Programme
 Size:        20
 Itinerary:
  –   Day 1   Overnight flight from Heathrow to Delhi

  –   Day 2   Site seeing in Delhi
              Overnight at the Imperial Hotel, Delhi

  –   Day 3   Transfer by train to Agra
              Visit to Taj Mahal
              Murghal themed dinner at the Amarvilas Hotel

  –   Day 4   Visit to the Agra Fort
              Spa treatments at the Amarvilas Hotel
              Dinner at the Amarvilas Hotel




                                        The Golden Triangle - Delhi
Worldwide Incentive Event
 Itinerary (cont’d):
  –   Day 5        Transfer by coach to Jalpur
                   Visit Fatehpur Sikri, local village & school
                   A royal welcome at the Rambagh Palace
                   Hotel,Jalpur
                   Evening BBQ at the Rambagh Palace Hotel
                   Overnight flight from Heathrow to Delhi

  –   Day 6        Visit the Amber Fort on elephants
                   Dinner with elephant polo

  –   Day 7        Visit to Hawa Mahal
                   Lunch at the City Palace with the Maharhajal
                   Dinner at the Rambagh Palace Hotel

  –   Day 8        Day at leisure in Jaipur
                   Village fair theme dinner at the Rambagh Palace

  –   Day 9        Return flights from Delhi to Heathrow




                                            The Golden Triangle - Delhi
Contact:
      Hazel Evans
Accolade Marketing Ltd
Bolton Enterprise Centre
   Washington Street
       BOLTON
    United Kingdom
        BL3 5EY

  Tel: 0845 026 0896
 Mobile: 07967 714236

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Introduction to Accolade Marketing

  • 2. Where’s your next event? Whether you are planning a discreet gathering in the UK for a few key decision makers; an incentive programme in an exotic location for your top sales achievers; or an overseas conference for 500+ delegates, Accolade ensure that every aspect of your event is taken care of, from initial planning through to implementation
  • 3. Strength of Events To disseminate information Powerful marketing medium to enhance a business communication strategy Bringing people together Excellent networking opportunities Shared knowledge Good morale Brand/profile building
  • 4. Accolade - Credentials Accolade offer a comprehensive event management solution to corporate entities, creating and delivering effective, creative, professional and enjoyable results. Director, Hazel Evans has 20 years experience in the financial services industry and is accomplished in all areas relating to marketing and promotion of financial services Exceptional skills in communication, organisation and administration of conferences, seminars and hospitality. Has established relationships with a network of like- minded companies, providing logistical excellence.
  • 5. Accolade – Core Services Consultancy services: Marketing Consultancy services to financial and professional companies Events: Conferences/Presentations/Roadshows/Seminars Liaison with Planning Committees Venue Search & Selection Raising of Sponsorship Budget Management & Reporting Marketing Event Management Co-ordination and liaison with strategic business alliances ie. speakers, sponsors, AV, etc
  • 6. Accolade – Strategic Alliances Through the deployment of a strict supplier selection process, Accolade work in partnership with a network of companies to provide a seamless, efficient and cost effective proposition to clients. Specific areas covered: Technical Production – Complete creative stage sets and AV Exhibition – Planning and logistics for an exhibitor event including supervision of build and breakdown Incentive Travel – Still one of the most aspirational ways to motivate and reward people
  • 8. A leading event Group turnover Philosophy agency in the UK of £14m based on since 1978 teamwork Broad portfolio Ranked 12th in a UK of event types Agency Survey for KEY number of groups DETAILS handled in 2008 Members of IATA and hold an ATOL Equally specialist Diverse client (providing you with re-assurance in domestic & portfolio when you travel) overseas events
  • 9. Strategic Alliance Partner - CMM First conference and incentive agency to operate outside of London. Employees with industry related backgrounds. Over 100 years experience amongst the management team. In-house flight department. High client retention – 94% repeat business. 100 events managed across 30 countries annually. Group sizes range from 10-7000 delegates.
  • 11. Working Together – In Partnership We work hard to earn your trust and become your long- term event management partner. This client partnering approach allows our team to become an extension of your team – and to adapt to your desired level of participations during planning, delivery and post-event. We specialise where we offer more value. Develop concepts & ideas Concentrate our marketing activities Aim to meet expectations & beyond!
  • 12. The Processes Consider the client brief and ascertain event objectives Propose the appropriate event solution Establish one point of contact, introduce the team and regularly meet Assign/agree roles and responsibilities Agree event marketing strategy and milestones – internal/external Work with key personnel to produce an interesting programme Collaborate with suppliers and 3rd party organisations Budget management Manage all associated logistics Post review
  • 13. Case Studies UK Conference Gala Dinner European Conference Worldwide Incentive Event
  • 14. Case Study : UK Conference
  • 15. UK Conference Company: Financial Services Client Objective: Annual Sales Conference Size: 350 Celtic Manor - Newport
  • 16. UK Conference Itinerary: – Day 1 Delegates check-in Informal Dinner Networking in exhibition hall – Day 2 Conference (main meeting & syndicate rooms) Gala Dinner Awards ceremony Big party band Exhibition hall Live camera feedback – Day 3 Conference Prize draw Celtic Manor - Newport
  • 17. UK Conference Full Production Package to include: – Speaker support material – Video production – Set/Stage Design & Build – AV Equipment including: • 20m x 5m Seamless Screen • Moving Light System • Full PA system for Conference & Band • Film Crew • Artist Liasion – Speakers/Band
  • 18. Case Study : Gala Dinner
  • 19. Gala Dinner Company: Financial Services Client Objective: Gala Dinner for accountants/solicitors Size: 90 Itinerary: Champagne reception on arrival Guided tour through art gallery Gourmet dinner After dinner speaker Manchester Art Gallery
  • 20. Case Study : European Sales Conference - Prague
  • 21. European Sales Conference Company: Financial Services Client (a DVD of this event is available upon request) Objective: Annual Sales Conference Size: 350 Itinerary: – Day 1 Conference (main meeting & 12 syndicate rooms) All AV equipment & film crew Gala dinner at the prestigious Royal Opera House Jazz Band – Day 2 Conference The Czech Experience - visit to traditional brewery – Day 3 Site seeing in Prague. Return flights The Corinthia Towers Hotel, Prague
  • 22. Case Study : Worldwide Incentive Event - India
  • 23. Worldwide Incentive Event Company: Pharmaceutical Client Objective: Incentive Programme Size: 20 Itinerary: – Day 1 Overnight flight from Heathrow to Delhi – Day 2 Site seeing in Delhi Overnight at the Imperial Hotel, Delhi – Day 3 Transfer by train to Agra Visit to Taj Mahal Murghal themed dinner at the Amarvilas Hotel – Day 4 Visit to the Agra Fort Spa treatments at the Amarvilas Hotel Dinner at the Amarvilas Hotel The Golden Triangle - Delhi
  • 24. Worldwide Incentive Event Itinerary (cont’d): – Day 5 Transfer by coach to Jalpur Visit Fatehpur Sikri, local village & school A royal welcome at the Rambagh Palace Hotel,Jalpur Evening BBQ at the Rambagh Palace Hotel Overnight flight from Heathrow to Delhi – Day 6 Visit the Amber Fort on elephants Dinner with elephant polo – Day 7 Visit to Hawa Mahal Lunch at the City Palace with the Maharhajal Dinner at the Rambagh Palace Hotel – Day 8 Day at leisure in Jaipur Village fair theme dinner at the Rambagh Palace – Day 9 Return flights from Delhi to Heathrow The Golden Triangle - Delhi
  • 25. Contact: Hazel Evans Accolade Marketing Ltd Bolton Enterprise Centre Washington Street BOLTON United Kingdom BL3 5EY Tel: 0845 026 0896 Mobile: 07967 714236