This infographic shares data from Undertone's latest Industry Pulse survey of advertisers and publishers, conducted in Q4 2013.

1. I UTY US
N S PL
D R
E
I UTY RD T N FR 04
N S PEII SO 21
D R
CO
NATI
VE ADVERTI NG
SI
ADVERTI
SERS
HW UH IYU SNTEDETI I21
O M C D O UEAVAVRIN N 03
D
I
SG
?
aai iat
s sn c
gfi n
pr frey
a osa g
t tt
1%
2
3%
3
d n u nte
i ’ s av
dt e i
av ti
dei g
rn
s
3%
0
aa i ra
s mn pr
o t
osa g
frey
tt
tt ol
ee n
sd y
2%
5
T t =- od il de mnr5 0 od il de sn c t1% od il de
ee 0 % fit b gt i =- % fit b gti ia =0 +fit b gt
sd 5
ga u ; o 1
ga u ;g fi n
ga u
WLYU I E MNI O AVAVRIN
I ORN S ET TNTEDETI
L
VT
N
I
SG
I RAER ERAE 21
N ESO DCESI 04
C
N ?
4%I RAE
3: CES
N
3 :A
1 SY
%T
TEA E
HSM
B HOW MUCH?
Y
1 0 obde 5 %
 % fugt 5
1
:
15 : 6
1 % 3%
2
2 0 : %
65 % 7
G ar a5 % 2
rttn 0 :%
ee h
21
04
2:ERAE
%DCES
2%NTUE
4:OSR
PUBL SHERS:
I
WLYU EM RRVNERM
I O S OEEEUFO
L
E
NTEDETI I21
AVAVRIN N 04
I
SG
?
6e
7
%
y
s
2m
5
%
se
a
HOW MUCH MOR ?
E
1 0 ir s 4 %
 % ne e 9
1
ca :
15 ir s 2 %
1 % ne e 8
2
ca :
2 0 ir s 2
65 % n e e %
ca :
G a r a 5 %ir s 2%
r t t n 0 ne e 1
ee h
ca :
8
%
n
o
S uc : n etn I ut P l , o e e 2 1.
o re U d r e n s y u e N v mb r 03
o
d r s