Many B2B companies nurture leads due to their long sales cycles. Today's B2C companies can apply lead nurturing philosophy to segment contacts + differentiate messaging. Learn key steps + see actual lead nurture emails from top B2C brands.
5. Focuses on contacts' position in the sales cycle
Delivers targeted, need-based messages
What B2B lead nurturing does
6. Retention: Build loyalty, cross-sell + upsell
Onboarding: Assimilate new customers
Accelerate: Remove roadblocks to purchase
Why Us: Explain how you solve problems
Educate: Get prospects ready to talk to sales
Welcome: Greet new subscribers
Types of B2B nurture campaigns
7. Engaged
How they behave
Make
them feel
special
Open emails + click often
Visit your website regularly
Have made on or more purchases
Like + share your social posts