The document provides tips on advertising online with $50 per week. It discusses focusing ads on directories, display ads, text ads, and search engines. The anatomy of an effective online ad includes an image to grab attention, animation to hold it, a headline offering a solution, and a call to action. Facebook ads allow targeting by location and metrics. Google AdWords places ads on search pages while AdSense puts ads on publisher sites. Proper measurement of ad effectiveness includes sales, inquiries, and click-through rates. Key questions for advertisers are ad size/placement, target audience, expected views, compelling content, landing page experience, and results tracking.