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BUSINESS GROWTH SOLUTIONS




                            (314) 577-0342
                            Abstraktmg.com
A BUSINESS GROWTH COMPANY BUILT ON EXPERIENCES                                         2




                                                    A Business Growth Company
                                                        – NOT AN AGENCY –
    PAST SUCCESS                                   Started by entrepreneurs who have
    5 Inc. Magazine Fastest Growing Lists
    4 STL Business Journal Fastest Growing Lists     been at the helm of successful
    2 Forty Under Forty Awards                         companies just like yourself
ABSTRAKT HAS TRIPLED OVER PAST 18 MONTHS                     3



     Abstrakt Marketing Group Sales




                                      6mos   12mos   18mos
JUST A FEW OF OUR CLIENTS                                4




      OVER 80 CLIENTS – ADDING 5 PER MONTH




                            “Abstrakt made the cold
                             call…that turned into a
                            multi-million dollar deal”




                             “Abstrakt stood out to
                            me as a lead generation
                            service because it was
                                more personal”
5
WHY ATTRAKT?   6
ADVERTISING MIX                                                                                                              7




    ASK YOURSELF THE FOLLOWING QUESTIONS ABOUT YOUR EXISTING MARKETING




                                                               TV   Radio Paper   Print   Outdoor Direct Mail SEO Social Media



•   Can You Target Customers Who Actually Need Your Service?   NO   NO    NO       NO      NO         NO      YE      YE
                                                                                                               S       S
•   Can Your Customer Share Your Info With Others?             NO   NO    NO       NO      NO         NO      YE      YE
                                                                                                               S       S
•   Can Customers Develop A Relationship With You?             NO   NO    NO       NO      NO         NO      YE      YE
                                                                                                               S       S
•   Are You Seen Before your Competitors?                      NO   NO    NO       NO      NO         NO      YE      YE
                                                                                                               S       S
•   Can You Monitor Positive And Negative Feedback?            NO   NO    NO       NO      NO         NO      YE      YE
                                                                                                               S       S
•   Can You Change Your Message In Real-time?                  NO   NO    NO       NO      NO         NO      YE      YE
                                                                                                               S       S
•   Can Your Customer Learn About You On Their Schedule?       NO   NO     NO      NO      NO         NO      YE      YE
                                                                                                               S       S
COMPONENTS                                                                              8




                          1 Upfront Website SEO Analysis
We will analyze your current website to
develop an SEO Analysis composed of       We did an analysis of your site’s Design and Onsite SEO and
                                          came up with the following suggestions to improve the SEO
the following:                            potency of legaldnasolutions.com. The suggestions are as
                                          follows:
                                          Add bread crumbs: For ease of user navigation to and from
  • Google Analytics                      subsections, add bread crumbs. It will help when looking for
                                          collection pieces or for those on the design team.
  • Advanced Web Ranking Report           Alt tags on images & page links - Originally a way for
                                          visually-impaired users to better read a web page, title & alt
  • Onsite SEO                            tags tell search engines more about website links as well as
       •   Website Structure              images. Filling these out provides great little places for
                                          additional keywords.
       •   Content Analysis                     Fill out Title Tags & Metadata - Metadata sits underneath your
                                                website page, in the website’s source. Metadata tells web browsers
  • Offsite SEO                                 many different directions and commands. For SEO, the three most
                                                important ones are: page Title Tag, Meta Description, Meta
       •   Keyword Rankings                     Keywords. Filling out these sections with targeted keywords and
       •   Backlinks Analysis                   phrases instead of using the same data for every page will help
                                                improve website flexibility, help clarify page themes for the search
       •   Exposure on other websites           engines and, 9 times out of 10, are the sections the search engines
                                                use to display your page’s listing in their results.
  • Full Recommendations                                 Right now, aside from the page titles, all the metadata is the
                                                         same. Each page needs fresh metadata - especially themed
                                                         around the targeted keywords.
COMPONENTS                                        9




           2 Upfront Social Media Site Design

Start up
• Creation of Facebook, Twitter, LinkedIn, YouTube and Blog
• Design of “Landing Page” and profile icons
• Create and organize “launch campaigns” for optimal fan inclusion
COMPONENTS                                                                         10




                       3 Customized Social Media Strategy
Develop methods to be used to
accomplish the following goals and
objectives:

                                        Action Items for LinkedIn:
 • Overall Goals Audience               Ensure that all company employees have a LinkedIn profile,
                                        completed in their entirety, and have correctly identified
 • Audience Determination               themselves with the company, as this will have an effect on
                                        search engine optimization.
 • Action Items for Each Site                  Provide training for staff on how to setup a LinkedIn
                                               profile, use the site to build connections and participate
 • Content Recommendations                     in Groups.
                                               See provided LinkedIn Guide for assistance.
 • Social Media Policy
      •   Includes how to respond to               Q & A Participation:
                                                   This part of LinkedIn gives ValleyCrest the opportunity to get a
          negative comments                        feel for what customers are looking for, the dilemmas they face
                                                   and the questions they have. ValleyCrest is able to search for
                                                   questions that relate to the landscape industry and share
                                                   expertise with others in the field and provide insights and
                                                   guidance to key decision makers who are looking for services
                                                   such as those provided by ValleyCrest.
COMPONENTS                                                 11




                            4   Monthly Videos
Create and share 1 new 90
second video per month




                                     ⏏
 EXAMPLES:




                                                           ⏏
 • Testimonials
 • About Us
 • Product




                                                       WHY                  HOW
                                             SEO: Videos Rank Highly Tagging and Naming
                                                                     Videos with Proper
                                             2nd Largest Search      Keywords
                                             Engine
                                                                      Efficiency: Video Crew
                                             People Are More Likely   Records first Six in
                                             To Watch a Video         One Day
COMPONENTS               12




                         5       Monthly Keyword Rich Blogs
 Create and share 10 monthly
 keyword rich blogs

   TOPICS:
   • News
   • Industry Trends
   • Success Stories
   • Product Service Tips
   • Industry Insights
   • Q&A


        WHY                       HOW
Optimize SEO             Build Content Calendar
Thought Leader           Engaging Writing
Permanent Content        Analyze Keyword
COMPONENTS                        13




5    Repurpose 2 Blogs per Month
1 Email Blast            1 Press Release
COMPONENTS                14




                       6         Monthly Search Engine Submissions
   Submit to 10 relevant directories
   a month

        • Increase Google Ranking
        • Expands Awareness in
          Niche Industries
        • Allows Readers Drill Down
          to Specific Interest



           WHY                    HOW
Create SEO Backlinks       Posted When New

Shared To Relevant         Content Is Created

Sites
COMPONENTS                    15




                             7        Monthly Social Site Updates
    To keep you social sites active, we
    post to all mediums ten times a
    month.

      • Create Content For Posting
      • Post To Facebook
      • Post To Twitter
      • Post to Linked IN




          WHY               HOW
Continue Engagement Ask Customer Questions
Entice Interaction    Industry News
Increase Visibility   Promotions
COMPONENTS            16




                                8 Monthly Progress Reporting
   Set initial benchmarks and provide
   monthly progress on the following
   areas:

     • Total Number of
        Fans, Followers & Subscribers
     • Activity on Social Pages
     • Advanced Web Rankings
     • Google Analytics
     • Video Insights


        WHY                  HOW
Know Your ROI          Mine Google Analytics
See Progress           Monitor Interactions
Adjust Strategy Wisely Utilize Keyword Tools
WHY OUTSOURCE?                                                            17




                           Imagine this team for less than the price of
                           one full–time employee:




  A Business Growth Team
     Second To None!
                           Annual Salaries of Over $500,00
                                     Over $41,000 Monthly
Investment                                          18




                       What you get…
       1   Upfront Website SEO Analysis

      2    Design and Setup of Social Media Sites

      3    Customized Social Media Strategy

      4    Monthly Videos

       5   Monthly Keyword Rich Blogs

      6    Monthly Search Engine Submissions

       7   Monthly Social Site Updates

      8    Monthly Progress Reporting

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Attrakt Social Media

  • 1. BUSINESS GROWTH SOLUTIONS (314) 577-0342 Abstraktmg.com
  • 2. A BUSINESS GROWTH COMPANY BUILT ON EXPERIENCES 2 A Business Growth Company – NOT AN AGENCY – PAST SUCCESS Started by entrepreneurs who have 5 Inc. Magazine Fastest Growing Lists 4 STL Business Journal Fastest Growing Lists been at the helm of successful 2 Forty Under Forty Awards companies just like yourself
  • 3. ABSTRAKT HAS TRIPLED OVER PAST 18 MONTHS 3 Abstrakt Marketing Group Sales 6mos 12mos 18mos
  • 4. JUST A FEW OF OUR CLIENTS 4 OVER 80 CLIENTS – ADDING 5 PER MONTH “Abstrakt made the cold call…that turned into a multi-million dollar deal” “Abstrakt stood out to me as a lead generation service because it was more personal”
  • 5. 5
  • 7. ADVERTISING MIX 7 ASK YOURSELF THE FOLLOWING QUESTIONS ABOUT YOUR EXISTING MARKETING TV Radio Paper Print Outdoor Direct Mail SEO Social Media • Can You Target Customers Who Actually Need Your Service? NO NO NO NO NO NO YE YE S S • Can Your Customer Share Your Info With Others? NO NO NO NO NO NO YE YE S S • Can Customers Develop A Relationship With You? NO NO NO NO NO NO YE YE S S • Are You Seen Before your Competitors? NO NO NO NO NO NO YE YE S S • Can You Monitor Positive And Negative Feedback? NO NO NO NO NO NO YE YE S S • Can You Change Your Message In Real-time? NO NO NO NO NO NO YE YE S S • Can Your Customer Learn About You On Their Schedule? NO NO NO NO NO NO YE YE S S
  • 8. COMPONENTS 8 1 Upfront Website SEO Analysis We will analyze your current website to develop an SEO Analysis composed of We did an analysis of your site’s Design and Onsite SEO and came up with the following suggestions to improve the SEO the following: potency of legaldnasolutions.com. The suggestions are as follows: Add bread crumbs: For ease of user navigation to and from • Google Analytics subsections, add bread crumbs. It will help when looking for collection pieces or for those on the design team. • Advanced Web Ranking Report Alt tags on images & page links - Originally a way for visually-impaired users to better read a web page, title & alt • Onsite SEO tags tell search engines more about website links as well as • Website Structure images. Filling these out provides great little places for additional keywords. • Content Analysis Fill out Title Tags & Metadata - Metadata sits underneath your website page, in the website’s source. Metadata tells web browsers • Offsite SEO many different directions and commands. For SEO, the three most important ones are: page Title Tag, Meta Description, Meta • Keyword Rankings Keywords. Filling out these sections with targeted keywords and • Backlinks Analysis phrases instead of using the same data for every page will help improve website flexibility, help clarify page themes for the search • Exposure on other websites engines and, 9 times out of 10, are the sections the search engines use to display your page’s listing in their results. • Full Recommendations Right now, aside from the page titles, all the metadata is the same. Each page needs fresh metadata - especially themed around the targeted keywords.
  • 9. COMPONENTS 9 2 Upfront Social Media Site Design Start up • Creation of Facebook, Twitter, LinkedIn, YouTube and Blog • Design of “Landing Page” and profile icons • Create and organize “launch campaigns” for optimal fan inclusion
  • 10. COMPONENTS 10 3 Customized Social Media Strategy Develop methods to be used to accomplish the following goals and objectives: Action Items for LinkedIn: • Overall Goals Audience Ensure that all company employees have a LinkedIn profile, completed in their entirety, and have correctly identified • Audience Determination themselves with the company, as this will have an effect on search engine optimization. • Action Items for Each Site Provide training for staff on how to setup a LinkedIn profile, use the site to build connections and participate • Content Recommendations in Groups. See provided LinkedIn Guide for assistance. • Social Media Policy • Includes how to respond to Q & A Participation: This part of LinkedIn gives ValleyCrest the opportunity to get a negative comments feel for what customers are looking for, the dilemmas they face and the questions they have. ValleyCrest is able to search for questions that relate to the landscape industry and share expertise with others in the field and provide insights and guidance to key decision makers who are looking for services such as those provided by ValleyCrest.
  • 11. COMPONENTS 11 4 Monthly Videos Create and share 1 new 90 second video per month ⏏ EXAMPLES: ⏏ • Testimonials • About Us • Product WHY HOW SEO: Videos Rank Highly Tagging and Naming Videos with Proper 2nd Largest Search Keywords Engine Efficiency: Video Crew People Are More Likely Records first Six in To Watch a Video One Day
  • 12. COMPONENTS 12 5 Monthly Keyword Rich Blogs Create and share 10 monthly keyword rich blogs TOPICS: • News • Industry Trends • Success Stories • Product Service Tips • Industry Insights • Q&A WHY HOW Optimize SEO Build Content Calendar Thought Leader Engaging Writing Permanent Content Analyze Keyword
  • 13. COMPONENTS 13 5 Repurpose 2 Blogs per Month 1 Email Blast 1 Press Release
  • 14. COMPONENTS 14 6 Monthly Search Engine Submissions Submit to 10 relevant directories a month • Increase Google Ranking • Expands Awareness in Niche Industries • Allows Readers Drill Down to Specific Interest WHY HOW Create SEO Backlinks Posted When New Shared To Relevant Content Is Created Sites
  • 15. COMPONENTS 15 7 Monthly Social Site Updates To keep you social sites active, we post to all mediums ten times a month. • Create Content For Posting • Post To Facebook • Post To Twitter • Post to Linked IN WHY HOW Continue Engagement Ask Customer Questions Entice Interaction Industry News Increase Visibility Promotions
  • 16. COMPONENTS 16 8 Monthly Progress Reporting Set initial benchmarks and provide monthly progress on the following areas: • Total Number of Fans, Followers & Subscribers • Activity on Social Pages • Advanced Web Rankings • Google Analytics • Video Insights WHY HOW Know Your ROI Mine Google Analytics See Progress Monitor Interactions Adjust Strategy Wisely Utilize Keyword Tools
  • 17. WHY OUTSOURCE? 17 Imagine this team for less than the price of one full–time employee: A Business Growth Team Second To None! Annual Salaries of Over $500,00 Over $41,000 Monthly
  • 18. Investment 18 What you get… 1 Upfront Website SEO Analysis 2 Design and Setup of Social Media Sites 3 Customized Social Media Strategy 4 Monthly Videos 5 Monthly Keyword Rich Blogs 6 Monthly Search Engine Submissions 7 Monthly Social Site Updates 8 Monthly Progress Reporting