2. A BUSINESS GROWTH COMPANY BUILT ON EXPERIENCES 2
A Business Growth Company
– NOT AN AGENCY –
PAST SUCCESS Started by entrepreneurs who have
5 Inc. Magazine Fastest Growing Lists
4 STL Business Journal Fastest Growing Lists been at the helm of successful
2 Forty Under Forty Awards companies just like yourself
3. ABSTRAKT HAS TRIPLED OVER PAST 18 MONTHS 3
Abstrakt Marketing Group Sales
6mos 12mos 18mos
4. JUST A FEW OF OUR CLIENTS 4
OVER 80 CLIENTS – ADDING 5 PER MONTH
“Abstrakt made the cold
call…that turned into a
multi-million dollar deal”
“Abstrakt stood out to
me as a lead generation
service because it was
more personal”
7. ADVERTISING MIX 7
ASK YOURSELF THE FOLLOWING QUESTIONS ABOUT YOUR EXISTING MARKETING
TV Radio Paper Print Outdoor Direct Mail SEO Social Media
• Can You Target Customers Who Actually Need Your Service? NO NO NO NO NO NO YE YE
S S
• Can Your Customer Share Your Info With Others? NO NO NO NO NO NO YE YE
S S
• Can Customers Develop A Relationship With You? NO NO NO NO NO NO YE YE
S S
• Are You Seen Before your Competitors? NO NO NO NO NO NO YE YE
S S
• Can You Monitor Positive And Negative Feedback? NO NO NO NO NO NO YE YE
S S
• Can You Change Your Message In Real-time? NO NO NO NO NO NO YE YE
S S
• Can Your Customer Learn About You On Their Schedule? NO NO NO NO NO NO YE YE
S S
8. COMPONENTS 8
1 Upfront Website SEO Analysis
We will analyze your current website to
develop an SEO Analysis composed of We did an analysis of your site’s Design and Onsite SEO and
came up with the following suggestions to improve the SEO
the following: potency of legaldnasolutions.com. The suggestions are as
follows:
Add bread crumbs: For ease of user navigation to and from
• Google Analytics subsections, add bread crumbs. It will help when looking for
collection pieces or for those on the design team.
• Advanced Web Ranking Report Alt tags on images & page links - Originally a way for
visually-impaired users to better read a web page, title & alt
• Onsite SEO tags tell search engines more about website links as well as
• Website Structure images. Filling these out provides great little places for
additional keywords.
• Content Analysis Fill out Title Tags & Metadata - Metadata sits underneath your
website page, in the website’s source. Metadata tells web browsers
• Offsite SEO many different directions and commands. For SEO, the three most
important ones are: page Title Tag, Meta Description, Meta
• Keyword Rankings Keywords. Filling out these sections with targeted keywords and
• Backlinks Analysis phrases instead of using the same data for every page will help
improve website flexibility, help clarify page themes for the search
• Exposure on other websites engines and, 9 times out of 10, are the sections the search engines
use to display your page’s listing in their results.
• Full Recommendations Right now, aside from the page titles, all the metadata is the
same. Each page needs fresh metadata - especially themed
around the targeted keywords.
9. COMPONENTS 9
2 Upfront Social Media Site Design
Start up
• Creation of Facebook, Twitter, LinkedIn, YouTube and Blog
• Design of “Landing Page” and profile icons
• Create and organize “launch campaigns” for optimal fan inclusion
10. COMPONENTS 10
3 Customized Social Media Strategy
Develop methods to be used to
accomplish the following goals and
objectives:
Action Items for LinkedIn:
• Overall Goals Audience Ensure that all company employees have a LinkedIn profile,
completed in their entirety, and have correctly identified
• Audience Determination themselves with the company, as this will have an effect on
search engine optimization.
• Action Items for Each Site Provide training for staff on how to setup a LinkedIn
profile, use the site to build connections and participate
• Content Recommendations in Groups.
See provided LinkedIn Guide for assistance.
• Social Media Policy
• Includes how to respond to Q & A Participation:
This part of LinkedIn gives ValleyCrest the opportunity to get a
negative comments feel for what customers are looking for, the dilemmas they face
and the questions they have. ValleyCrest is able to search for
questions that relate to the landscape industry and share
expertise with others in the field and provide insights and
guidance to key decision makers who are looking for services
such as those provided by ValleyCrest.
11. COMPONENTS 11
4 Monthly Videos
Create and share 1 new 90
second video per month
⏏
EXAMPLES:
⏏
• Testimonials
• About Us
• Product
WHY HOW
SEO: Videos Rank Highly Tagging and Naming
Videos with Proper
2nd Largest Search Keywords
Engine
Efficiency: Video Crew
People Are More Likely Records first Six in
To Watch a Video One Day
12. COMPONENTS 12
5 Monthly Keyword Rich Blogs
Create and share 10 monthly
keyword rich blogs
TOPICS:
• News
• Industry Trends
• Success Stories
• Product Service Tips
• Industry Insights
• Q&A
WHY HOW
Optimize SEO Build Content Calendar
Thought Leader Engaging Writing
Permanent Content Analyze Keyword
14. COMPONENTS 14
6 Monthly Search Engine Submissions
Submit to 10 relevant directories
a month
• Increase Google Ranking
• Expands Awareness in
Niche Industries
• Allows Readers Drill Down
to Specific Interest
WHY HOW
Create SEO Backlinks Posted When New
Shared To Relevant Content Is Created
Sites
15. COMPONENTS 15
7 Monthly Social Site Updates
To keep you social sites active, we
post to all mediums ten times a
month.
• Create Content For Posting
• Post To Facebook
• Post To Twitter
• Post to Linked IN
WHY HOW
Continue Engagement Ask Customer Questions
Entice Interaction Industry News
Increase Visibility Promotions
16. COMPONENTS 16
8 Monthly Progress Reporting
Set initial benchmarks and provide
monthly progress on the following
areas:
• Total Number of
Fans, Followers & Subscribers
• Activity on Social Pages
• Advanced Web Rankings
• Google Analytics
• Video Insights
WHY HOW
Know Your ROI Mine Google Analytics
See Progress Monitor Interactions
Adjust Strategy Wisely Utilize Keyword Tools
17. WHY OUTSOURCE? 17
Imagine this team for less than the price of
one full–time employee:
A Business Growth Team
Second To None!
Annual Salaries of Over $500,00
Over $41,000 Monthly
18. Investment 18
What you get…
1 Upfront Website SEO Analysis
2 Design and Setup of Social Media Sites
3 Customized Social Media Strategy
4 Monthly Videos
5 Monthly Keyword Rich Blogs
6 Monthly Search Engine Submissions
7 Monthly Social Site Updates
8 Monthly Progress Reporting