KOOP is a community radio station in Austin, Texas that aims to provide programming for underserved communities. It operates on a cooperative model and is funded through listener donations and underwriting. The communications analysis identifies successes like community outreach programs but also challenges like an outdated and disorganized website, lack of consistency across social media accounts and blogs, and recommendations to improve the station's online presence.

1. Communications Analysis
SUCCESSES & RECOMMENDATIONS

2. KOOP’s Mission
 The mission of the Corporation is to provide high quality,
innovative, and diverse community- oriented
programming to Austin with an emphasis on those
communities that are ignored or underserved by
mainstream media; including serving and promoting
specific communities of African-Americans, Asian-
Americans, Chicanas/os, elders, gays, lesbians, homeless,
immigrants, Indigenous peoples, Latinos/as, peoples with
disabilities, women, working and poor people, youth, and
other underserved communities. KOOP Community Radio
supports the struggle for social justice and peace. KOOP
Community Radio will operate with a high level of
participation and accountability to the communities being
served.

3. KOOP at a Glance
- A community orientated & cooperatively ran radio
station in Austin, Texas
- 12 hours of broadcasting on weekends, and 9 hours of
broadcasting on weekdays
- Shares the 91.7 FM frequency with KVRX, UT’s
student-run nighttime radio station

4. Examples of Programs

5. Funding
 Budgeted Funding
 55% from listener-donations, during the bi-annual pledge
drive.
 45% from business underwriting.
 Additional Funding
 Year-round online donations
 Year-round vehicle donations

6. Partners
Austin Energy

7. Expenses
 Staff
 2 paid, full-time staff members
 1 part-time staff member
 Membership Drive
 Premium Gifts
 Equipment Upkeep

8. Cooperative
 All donations above $25 give the benefit of
becoming a member of KOOP
 Members have voting rights in the annual elections for
board of directors
 Anyone is allowed to go through DJ
apprenticeship free of cost
 Most on-air DJs have no prior radio experience, before
joining KOOP

9. Website
• Current Radio Program On- • 6000 Facebook Likes
Air
•2,200+ Twitter Followers

10. Website Highlights

11. KOOP Blogs
 Shows have a blog linked to the webpage
 Some of the longest running shows have over 400
posts
 Most blogs consist of playlist schedule, relevant
concerts/shows, and other events

12. KOOP Blogs

13. Social Media

14. Communications Analysis
CHALLENGES &
RECOMMENDATIONS

15. Website Organization
• All link to separate
pages with similar, or
exactly the same
content
• More links at the
bottom link to similar
content

16. Website Design
• Very busy
•Loud Colors
•Difficult to
Navigate

17. Social Media
 Multiple Facebook accounts for the station
 Staff forgetting passwords often joked about on-
air
 Few shows have their own Facebook profile
 Similar case of duplicate profiles

18. Blogs
 Lack of consistency
 Some shows not represented at all
 Some currently running shows updated extremely
infrequently
 Dated-ness
 Shows canceled over 4 years ago, still listed

19. Recommendations
 Site design-aesthetic overhaul
 Condensing and clarifying site organization
 Incorporating links to social media, besides
“like” buttons

20. Recommendations
 Removing and cleaning up show blog list
 Increase the frequency of the station’s, and
certain show’s, blog updates
 Clean-up repeated new volunteer web-pages