1. Social Media as
a Marketing Tool
Angela Coulter
President, AboutFace Marketing
Women Business Owner’s Networking Group
Friday, November 14, 2008
2. What is “Social Media”?
• A shift in how people discover, read, and
share news and information and content
• It's a fusion of sociology and technology,
tranforming monologue (one to many) into
dialog (many to many)
• “Web 2.0”
5. Effect on Business World
• Perception: “Social media” is a playspace for
teens, young adults, and technogeeks with
very little application in the rest of the
business world
• Reality: These practices have now begun to
permeate the entire business world, much like
how the Internet did in the late ’90s.
6. Pros
• You can easily reach a large number within
your target market(s)
• Much of it is free to enter
• There are a lot of options and many
combinations you can integrate into your
business
• Information is disseminated more quickly than
ever before!
7. Cons
• You must be willing to embrace social media
as part of your business, or it won’t work
• It can be overwhelming
• It can be very time consuming
• The “shiny” predicament
8. Where to Start?
• Become familiar with the elements
• Assess your business’ marketing plan
• Set your social media goals!
• Your Website is KEY
Take it ONE STEP at a time!
9. Typical Social Media Goals
Increase the activity around:
• Website traffic and user behavior
• Conversion and sales tracking
• Page views, ad exposure
• Growing brand awareness
• Creating/maintaining positive brand association
• Business development, broader customer reach
10. Some Basic Elements
Key: Be as interactive as possible!
• Blogs/Vlogs/Discussion Boards
• Events/meetups
• Social networks/Microblogging
11. Blogs/Vlogs/Discussion Boards
• Basic, first step to your efforts!
• Most are free and/or part of Web
hosting programs (though the
originals are still great: WordPress
and Blogger)
• Search engine friendly, out-of-the-
box
• Link to other related sites/blogs
• Make sure you register with
Technorati
• Write about something your target
market(s) would care about that is
related to your business (but don’t
always make it a direct sell!)
12. Events/Meetups
• Create a group with
common interest that is
related to your business
• Have an open house – or
better yet, set up a virtual
open house!
• Webconferencing/
Webcasting
13. Social Network Websites/
Microblogging
• Create/expand a
community of
supporters
• Improve your customer
service
• Again, find relevant
topics of interest (and
cross-link!)
14. Summary
• Look at what’s out there (see Resources page)
• Play in it! See where it’s relevant to you and your
business
• Look at/update your Website – make sure it’s
presenting the right brand for your company
• In accordance to your business plan, see where
social media might fit in – make a plan (it can be
graduated!)
• Start doing!
15. Homework!
• Check out listed Resources
• Create a Twitter account (my ID is
AngelaCoulter… Twitter me!)
• Get onto Facebook, create an account (if you
don’t already have one)
16. Beginning Resources
• Me! ☺
• How to Leverage Web 2.0 & Social Media Sites to
Market Your Brand & Control Your Message
• A List of Social Media Marketing Examples
• The 22 Step Social Media Marketing Plan