The document discusses the need for nonprofits to innovate and adapt to new donor attitudes in order to thrive. It notes that individual fundraising is on the rise while donations to large nonprofits like United Way and the Red Cross have declined in recent years. The document advocates for nonprofits to embrace social gaming, rewards, easy donation options, socially conscious partnerships, and adaptive structures, staffing, and processes to engage new donors and remain relevant. It concludes by emphasizing the choice for nonprofits is to innovate and thrive or stagnate and die.