Everything You Ever Wanted To Know About Grants

© COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA
Corporate, Foundation and
Government Grants
EVERYTHING
YOU EVER WANTED TO
KNOW ABOUT

MEET YOUR
Speakers
John Clese
Director Of Marketing
Strategic Initiatives
abila
Betsy Baker, MPA
www.YourGrantAuthority.com

Abila
Abila, formerly Sage Nonprofit Solutions, is a
provider of software solutions dedicated to serving
nonprofit organizations and government
agencies. Abila recently acquired McLean, Va.-
based Avectra, a leading provider of Web-based CRM
solutions for associations and not-for-profits.

Betsy Baker
www.YourGrantauthority.com
Betsy Baker is an author, trainer/coach and public speaker.
She has raised more than $10 million in grant funding. Betsy
is a regular presenter for the Foundation Center, the Grant
Professionals Association, the Georgia Center for Nonprofits
and United Way agencies and is a regular contributor to
Opportunity Knocks!, CharityHowTo and CharityChannel.

AGENDA
Review of:
Corporate Sponsorship
Private Foundation
Government Funding
Critical steps to writing a winning proposal
Resources to identifying grant funders

CORPORATE
FOUNDATIONS

CORPORATE FOUNDATIONS
A corporate foundation is a charitable foundation which serves as a channel for
distribution of a firm’s profit for nonprofit activities
A company-sponsored foundation often maintains close ties with the
donor company, but it is a separate, legal organization and is subject to
the same rules and regulations as other private foundations
According to the Council on Foundations, 2,000 corporate foundations hold an
estimated $11 billion in assets. It serves as an expression of corporate social
responsibility.
McDonald’s – Ronald McDonald houses
Boeing – Math education
Target – Local schools

CORPORATE FOUNDATIONS
WHAT ARE THEY LOOKING FOR?
An opportunity to further their specific mission
An opportunity to reach as many people as possible
They are most interested in helping organizations in the
communities where their employees live
An opportunity to impress “branding” on the community they serve
Get to know the company, their brands and their interest
The “sweet spot” – where society’s needs meet corporate
objectives
Find information on the company’s website under “community” or
“corporate citizenship”

ARE YOU READY FOR CORPORATE FUNDING?
Do you have an established marketing effort in place?
Examples include: e-mail, a website, events, newsletters,
conferences, television, radio and print advertising
Do your donors have the demographics companies are interested in?
Where they live? Whether they are young families, empty
nesters, or teens?
Have you worked with corporate sponsors before?
Do you have testimonials from a corporate executives about the
value of your organization? Do you feature those in press kits or
other marketing materials?

FOUNDATION
GRANTS

PRIVATE FOUNDATIONS
Also a nonprofit organization, this type of foundation is also
managed by its own trustees (aka Board of Directors)
Usually generates income by investment of its initial donation,
often gives the bulk of its investment income each year to
charitable activities
Private foundations are generally founded by an individual, a family
or a group of individuals, and are organized either as a nonprofit
corporation or as a charitable trust.

TWO TYPES OF PRIVATE
FOUNDATIONS
Private operating – actually run their own charitable
activities – they’re fund raising just like you!
Example: Botanical Gardens– money is used for
their own activities serving the public
Private non-operating – simply give their investment
funds to other charitable organizations
Family foundations are an example

GOVERNMENT
GRANTS

GOVERNMENT GRANTS
The U.S. government is not giving away free grant money!
Their obligations to meet on your part
ObligationsObligationsObligationsObligations – Getting a government grant will get you loads of
them and not fulfilling them will get you a load of legal troubles.
Can apply for city/county, state and federal

WHAT’S EXPECTED OF GOVERNMENT
GRANTEES
Project expenditures must be strictly accounted for
Granted funds must be spent or they go back into the
Treasury
Any project changes must be approved by the Program
Officer (federal government employee)
The project should be completed

PROPOSAL
WRITING

WRITING A WINNING PROPOSAL
Meet funders objectives
Different for private, corporate and government grants
Review their restrictions and ensure you meet them
Ensure your budget aligns with their guidelines
Tell a good story
Follow directions
Timeliness – ensure your proposal is submitted on
time!

TEN STEPS TO EFFECTIVE PROPOSAL
WRITING
Step One:Step One:Step One:Step One:
Effectively state your organization’s purpose and mission
Step Two:Step Two:Step Two:Step Two:
Show need for the work of your organization
Demonstrating need is critical and is best illustrated through
relevant statistics of the problem and specific examples
Should show why the organization exists, how they’re meeting a
need and the severity of the need

WRITING
Step Three:Step Three:Step Three:Step Three:
Detail your organization’s expertise and experience in
helping solve the stated problem in your community
What gives you the edge over competing nonprofits?
Describe in terms of benefits, not features
Step Four:Step Four:Step Four:Step Four:
Write clear and measurable grant objectives
Describe what you want to specifically accomplish and
how you will achieve those accomplishments

WRITING
Step Five:Step Five:Step Five:Step Five:
Determine how your staff will fulfill a grant project
Step Six:Step Six:Step Six:Step Six:
Write a detailed evaluation plan to measure your
progress
Step Seven:Step Seven:Step Seven:Step Seven:
Present your official request for funding for maximum
impact

WRITING
Step Eight:Step Eight:Step Eight:Step Eight:
Build an efficient project budget
Step Nine:Step Nine:Step Nine:Step Nine:
Establish proof of community support
Step Ten:Step Ten:Step Ten:Step Ten:
Include requested documentation and an engaging
cover letter

IDENTIFYING
GRANT
FUNDERS

WHAT ARE YOU SEARCHING FOR?
Eligibility
Foundation’s Purpose
Funding Restrictions
What the Foundation Funds

MY FAVORITE FREE GRANT FUNDING
RESOURCES
The Foundation Center
TGCI by location
GrantGopher.com
The Best Source for federals grants is www.Grants.gov
Sign up for daily announcements or search by
agencies and programs

Q & A

Betsy Baker
www.YourGrantAuthority.com
info@yourgrantauthority.com
ABILA
JOHN CLESE
(312) 420-4516
JCLESE@AVECTRA.COM
ABILA.COM

Everything You Ever Wanted To Know About Grants

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