Learn how to build donor loyalty, measure how survey donors are working, build a website that is donor-friendly, and make changes to serve your mission.

1. Top Ten Tactics for
Building Loyalty
Bridget L. Brandt
#AtTheBridge

2. The Harsh Reality
DONORS

3. Tactic #10
Face Reality, Maybe Our Baby is Ugly
• Determine what is and what is not
working
 Survey Donors, Employees, and
Volunteers
• Accept the feedback (no excuses
allowed)
• Make the changes to serve your
donors and mission

4. Tactic #9
Set Your Team Up for Success
• Fast facts
• Who to call
• Who does what
• Emergency management
• FAQs
• Event playbooks

5. Tactic #8
Make Your Website Donor Friendly
What DONORS WANT:
• Organizational impact (80%)
• Success stories (74%)
• More details about the organization (71%)
• Info on financial accountability (43%)
Community Philanthropy 2.0 survey, donors (30-49) & Cygnus 2012 supported these same metrics
http://www.cygresearch.com/publications/orderReport.php
Tips:
• Use video and graphics
• Create interaction
• Get donor involved
• Don’t have a boring donation
page
• One click to donate

6. 6
• Does it share?
• Organizational impact (80%)
• Success stories (74%)
• More details about the organization
(71%)
• Info on financial accountability (43%)

7. Tactic #7
Use Video to Connect
• Most active days are weekdays, peaking on
Wednesdays.
• Weekends including Friday had the highest
engagement per view based on average minutes
watched
• PowToon - http://supportbehindthebadge.org/
Tips:
• Post on YouTube and your site
• Keep it short
• End with a call to action
Brightcove 2010 Quarterly Survey http://files.brightcove.com/brightcove-whitepaper-online-video-and-media-industry-q2-2010.pdf
• Listen/ Learn
• Make It Easy
• Give Them What They Want

8. Tactic #6
Stay in Touch
• Newsletters - While often unread, it is a great way to keep
your name (awareness) high for your organization
• Events - Great way to connect in person with 1:many
• Email marketing - Fundraising & program awareness
• In person visits - BEST and always will be

9. Tactic #5
Use Technology to Help
www.abila.com

10. Tactic #4
Get Social
Be where your donors are!
• Social ads
Facebook Ads Resource
• Infographics to share
Hubspot How to Use Power Point to Create Infographics
• Engage and Monitor
Hootsuite
*Eloqua 2011

11. Tactic #3
Follow Your Donors

12. Tactic #2
Test, test, test
"Throw away the rulebook.
Experiment, learn, try, fail, get up,
discover, have fun, be puzzled, find
your way out again, thrive, and be
humbled by the whole, miraculous
vantage point.”
Kraft Foods marketing executive, Dana Anderson

13. Tactic #1
Hand write Thank-yous!

15. For questions re: this presentation feel free to contact me at my blog,
http://www.donorexperience101.com
or via Twitter @bridgetlbrandt.
For questions regarding Abila, please contact
Sandra Bucklin, VP of Marketing at sandra.bucklin@abila.com.
www.Abila.com
Twitter - @Abila_Inc
Facebook - AbilaInc
#AtTheBridge #abila