4. Strengths
1st public vehicle targeted for ladies
Feeling of security to women who feel
uncomfortable sharing seats with men
Priority to women with children
1st aid and self defense course to drivers to
ensure customer’s safety
Environment friendly vehicle
Management’s investment in business
5. Weakness
Unable to purchase many vehicles in the initial
stage
Target market is small so no large initial profit
6. Opportunities
Great opportunity to obtain larger share of
market if the strategy is successful
Replacing non-hybrid vehicles with hybrid
ones
Acceptance of cards as a means of payment
7. Threats
Competition from other public vehicles
May feel this service as discrimination
Problem in hiring female drivers and
conductors
8. Conclusion
This vehicle makes women feel safe while
travelling
No arguments with the customers
Necessities of women available in the vehicle