1. GOOGLE
ABHISHEK SINGH + BIIB +ROLL NO 1210132

2. • Google Inc. is an American multinational corporation that
provides Internet-related products and services,
including internet search, cloud
computing, software and advertising technologies. Advertis
ing revenues from AdWords generate almost all of the
company's profits
• www.google.com- a search engine languages.where
internet users can find information in many different
• Google began in March 1996 as a research project by Larry
Page and Sergey Brin, Ph.D. students at Stanford working
on the Stanford Digital Library Project (SDLP).
• the name to Google, originating from a misspelling of the
word "googol",

3. • Google Inc.
• Type - Public
• IndustryInternet -
Computer software,Telecoms equipment
• Founded
• Menlo Park, California, U.S.
(September 4, 1998)
• Founder(s)Larry Page, Sergey Brin
• Headquarters - Googleplex, Mountain View,
California, United StatesArea
• servedWorldwideKey people
• Eric Schmidt(Executive Chairman),
Larry Page(Co-founder & CEO)and Sergey Brin (Co-
Founder)

4. • Revenue US$ 50.17 billion (2012)
• Operating income US$ 12.76 billion (2012)
• Profit US$ 10.73 billion (2012)
• Total assets US$ 93.79 billion (2012)
• Total equity US$ 71.71 billion (2012)
• Employees 53,546 (2012)
• Subsidiaries;- AdMob, DoubleClick, Motorola
Mobility, On2
Technologies,Picnik, YouTube, Zagat
• WebsiteGoogle.com

5. HISTORY
1995-1997
• 1995
• Larry Page and Sergey Brin meet at
Stanford. (Larry, 22, Sergey, 21)
• 1996
• Larry and Sergey, now Stanford
computer science grad students,
begin collaborating on a search
engine called BackRub.
• the name to Google, originating
from a misspelling of the word
"googol",
• Google ran under the Stanford
University website, with the
domainsgoogle.stanford.edu and z.
stanford.edu.

6. • Google's original homepage had a simple design,
since its founders were not experienced in HTML,
the language for designing web pages
• May 2000
• The first 10 language versions of Google.com are
released: French, German, Italian, Swedish,
Finnish, Spanish, Portuguese, Dutch, Norwegian
and Danish.

7. HISTORY
• The domain name for Google • In January of 2013, Google
was registered on September announced it had earned
15, 1997, and the company $50 billion in annual
was incorporated on revenue for the year of
September 4, 1998. It was
2012.
based in a friend's (Susan
Wojcicki) garage in Menlo • This marked the first time
Park, California. Google had reached this
• Craig Silverstein, a fellow PhD feat, topping their 2011
student at Stanford, was hired total of $38 billion.
as the first employee.

8. HISTORY
• The first funding for Google was an August 1998 contribution
of US$100,000 from Andy Bechtolsheim, co-founder of Sun
Microsystems.
• They went to Excite CEO George Bell and offered to sell GOOGLE to
him for $1 million. He rejected the offer, and later criticized Vinod
Khosla, one of Excite's venture capitalists, after he had negotiated
Brin and Page down to $750,000.
• On June 7, 1999, a $25 million round of funding was
announced, with major investors including the venture
capital firms Kleiner Perkins Caufield & Byers and Sequoia Capital.
• Google's initial public offering (IPO) took place five years later on
August 19, 2004
• Before 2004, Eric Schmidt CEO was making $250,000 per year, and
Page and Brin each earned a salary of $150,000.

9. customer segmentation
The Hard-Up Household
• Consists of low income middle-aged families, typically large, with an education of high school
or lower.
• This segment uses the internet primarily for communication (think e-mail) and sometimes for
financial purposes (think online banking, online bill pay), does not use the internet frequently
• The Leisurely Fad-Following Family
• This segment uses Google products and services mainly for leisure purposes, entertainment,
and communication.
• This segment is educated and family-oriented.
• The Ever Expanding Entrepreneurial Enterprise
• Consists of all businesses, from corporations to mom-and-pop operations
• This segment strives to reach customers through relevant, personalized internet advertising
(think AdWords).
The Savvy Student
• Consists of enrolled undergraduate (ages 18-25) and graduate (23-28) students.
• Typically from middle to upper-middle class, well-educated families.

10. Competitors
• Apple, • Mozilla
• Microsoft, • Yahoo.com
• Amazon • Cisco
• Facebook • IBM
• Twitter • Nokia

11. Acquisitions and partnerships
• Rapid growth since incorporation has
triggered a chain of products, acquisitions,
and partnerships beyond the company's core
web search engine. The company offers
online productivity software including email,
an office suite, and social networking.
• Google has acquired many companies, mainly
focusing on small venture capital companies.

12. Acquisitions and partnerships
Acquisitions partnerships
• DoubleClick for $3.1 billion • NASA Ames Research
• GrandCentral for $50 million Center
• video software maker On2 • AOL of Time Warner
Technologies for
$106.5 million • Microsoft
• Aardvark a social network • Nokia
search engine for $50 million • Ericsson
• YouTube for US$1.65 billion
• Motorola Mobility - $12.5
billion
• Android 22 MAY 2012