Facebook, Twitter, and Youtube have millions of users, who are on the lookout for updates on their favourite stars and films. To cash in on this, filmmakers are now joining hands with digital marketing companies to come up with unique online activities, to create lots of buzz before the release date.

1. Online Marketing & Promotions
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2. Facebook, Twitter, and Youtube have millions of
users, who are on the lookout for updates on their
favourite stars and films. To cash in on this,
filmmakers are now joining hands with digital
marketing companies to come up with unique online
activities, to create lots of buzz before the release
date.

3. Instead of launching it on television, song videos are now
uploaded on official Youtube channels first.
"Digital campaign opens an array of opportunities
that impact the way entertainment is marketed and
consumed today. With digital campaign, these films
not only address the domestic audience, but have a
global reach as well," stated Neeraj Roy, CEO and
MD, Hungama Digital.

4. It gives fans easy access to
•
•
•
Podcasts
Behind the scenes videos
Blog posts
&
The movie marketers get
immediate reaction and feedback
for their films

5. Online Campaigns,Advertising&
Promotions
• 1. Chennai Express
It's in YOUR hands to decide when the trailer premieres Online.
Tweet with the hashtag #ChennaiExpressArrives "
http://www.facebook.com/photo.php?fbid=537884649608136
&set=a.462020980527837.108862.449517261778209&type
=1&theater

6. 2. Shootout at Wadala
Online game based on the movie characters
http://www.thegamebox.com/games/shootout-atwadala/play/385

7. 3. Zindagi Milegi Na Doobara
Spain's La Tomatina in GoJiyo with Katrina and Hrithik
http://www.afaqs.com/news/company_briefs/?id=50532_Spai
n's+La+Tomatina+in+GoJiyo+with+Katrina+and+Hrithik

9. The successful response to these films goes to show that the
digital trend is here to stay, as it directly engages the
audience. With such effective options,
it empowers film-makers from the promotional events and
appearances routine.
It does seem like a win-win situation
for both the film marketers and
cinema lovers in the virtual space.