Influencing policy through public engagement - the Sustainable Uplands project
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This presentation considers how effective public engagement with research can help influence policy to achieve wider societal benefits
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Influencing policy through public engagement - the Sustainable Uplands project
- 1. Public Engagement for Policy Impact Mark Reed
- 2. Plan • The project • Public engagement • Impact • Learning lessons
- 4. • £1M RELU/LWEC & ESRC funded project helping people anticipate and adapt to future change across UK uplands since 2005 • Almost £1M co-funding from research users • Interdisciplinary team of 25 people from 5 Universities & 2 NGOs
- 5. • Analysing environmental case studies across the UK • Workshops with KE academics/professionals • Best practice principles • Living With Environmental Change partnership’s Knowledge Exchange Guidelines
- 7. the usual stuff • Videos on You Tube and DVD • Newspaper/magazine articles • Newsletters in visitor centres • Project websites • Community meetings • Schools resources (Summer 2013)
- 8. • Interactive website social media – www.ouruplands.co.uk • Twitter: – @reluuplands (>2000 followers) – @sustainlearning (>1000 followers) – Top twitter tips for academics (>12,000 views on Scribd)
- 9. social media Photographers Bird watchers Politicians & Academic & film-makers political parties institutions Unions Land managers Academic individuals Public sector individuals Public sector ...what we tweet about organisations Journalists & writers Media organisations & NGOs, charities & publications think-tanks Business individuals & consultants Businesses & NGO individuals consultancies Who our followers are: Public Spam
- 10. arts • Jazz composition by Huw Warren • Song and music video by award-winning photography collective & David Attenbourgh’s sound recordist • Fairytale told by storyteller and made into book • Conceptual art by Dalziel & Scullion (hunting bag)
- 11. apps • Suite of smart phone apps for Lake District National Park & “visitor payback” module for other apps (coming in summer 2013) – Learn about the hidden beauty and value of the landscapes you’re walking through through map-based text, audio, video & photography – Invest in the places you love: • Woodland creation • Bee corridors • Peatland restoration • Footpath repair
- 12. 3 Impact
- 13. Impact • Public engagement resources also influence policy-makers – Music video shown to 10,000 people from 153 countries at a congress that got peatlands onto IUCN’s international work programme – DEFRA are part funding our app work, so they can feed lessons into their Payment for Ecosystem Service Action Plan
- 14. Impact • Raising public consciousness about issues you’re researching can raise those issues up the political agenda • Statistics from our research quoted in the Independent newspaper were quoted in parliament • Regular media coverage over last 5 years helped keep political momentum – now funded by DEFRA to draft a UK Peatland Carbon Code to finance peatland restoration
- 18. www.sustainableuplandresearch.org Follow on: @SustainLearning @reluuplands