This workbook pairs with a workshop deck that aims to teach participants activities that use information architecture for gaining upfront consensus on a variety of projects. Workshop Deck at: http://www.slideshare.net/AbbyCovert/understanding-information-architecture-a-workshop

1. Understanding
Information
Architecture
A workbook of Activities
By @Abby_the_IA

3. Measuring what Matters
Burning Questions: Ways to Find the Answer
If you have a question about! Examples to be looking at…!
If something is effective! Completion rates !
Whether something is findable! Speed to find!
Peopleʼs Expectations! Bounce Rates & Time on Site!
Satisfaction! Interviews, Surveys, Ask Sales and CSRs !
Is enough Information provided?! Are people clicking to further information
consistently?!
Are people using the path as designed?! Click path data!
Table Courtesy of Richard Dalton

4. Take Home Goal Setting Sheet
! Challenge the old with the new!
5 4 3 2 1 0 1 2 3 4 5
! Define success differently!
5 4 3 2 1 0 1 2 3 4 5
! Manage priority and scope!
5 4 3 2 1 0 1 2 3 4 5
5 4 3 2 1 0 1 2 3 4 5
5 4 3 2 1 0 1 2 3 4 5

5. Clustering and Prioritizing Personas
Urgent Not Urgent
Important
Important
Not Important
Not Important
Urgent Not Urgent

6. Identifying Personas
What you Know What You need to Research
Persona 1:
Persona 2:
Persona 3:
Persona 4:
Persona 5:

7. Planning Scenarios
Scenario
Where/when does the scenario start? Considerations:
Where/when does the scenario end?
Persona 1:
What is the user's goal?
Where/when does the scenario start? Considerations:
Where/when does the scenario end?
Persona 2:
What is the user's goal?
Where/when does the scenario start? Considerations:
Where/when does the scenario end?
Persona 3:
What is the user's goal?

8. Take Home: Hosting a Design Session
Brief (5 Min) Do we all agree to the following?
Moderator will brief the group on the task
Yes we have to wield markers
assignment and current state.
NO we don’t have to be artists
Yes we are helping to define the site
Ideate (25 Min) NO we are not designing the site today
Individuals will sketch for 10 min before
sharing ideas with their groups for 15 min
(Suggest timing each person for best use of time)
Refine (15 Min)
Each group will have 15 min to condense
their ideas into a storyboard to present.
(Suggest designation of a drawer and presenter)
Present (30 Min)
Each Group will get 5 min to present their
storyboard to the group.
(You will be recorded, so speak up and smile)
You will need:
✓ Competitive and/or MarkeT Intelligence
✓ A viewpoint on what exists today through
the eyes of personas
✓ A brief of 1 task (attached to one
persona) per hour of the session
✓ Markers, paper, pencils and stuff to
stick the result to the wall (drafting
dots are awesome)
✓ Confidence in explaining the process
and result