2. Welcome
● Well hello there!
○ Aaron Bramley - @AaronMSB
○ Michael Hoffman - @Michael_Hoffman
○ Bill Simmon - @BillSimmon
● And who might you be?
● Thank you for coming. #teenytiny
3. What Are We Doing Today?
● Evaluating a new communications tool.
● Answering a very important question.
● Making some content.
● Using #teenytiny.
5. Vine
14 months old
A Twitter Production
6 Seconds of Video
Touch the screen to record
Great for stop motion
Works well in collections
6. Instagram
● Photo-sharing App (Added Video Last
June)
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Up to 15 Seconds
Editable
Owned by Facebook
150M Active Users (1.2B “Likes” per Day)
User Accounts Can Be Private
7. Mixbit
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Launched publicly in August, 2013
From the creators of YouTube
Videos up to an hour
Clips max of 16 seconds
Virtually no cause content
Lots of functionality
9. How are Nonprofits Using Super-Short Video?
● Thank You Videos
● Fundraising Videos
● Mission Execution
10. Thank You Videos
Super easy to use short video to thank donors
and advocates
● The Thank You Stamp
● Diabetes UK - Fundraising Thank You
● Another UK Charity
11. Fundraising Videos
● BCEFA (instagram)
● Wide Angle Youth Media (Vine)
● Testicular Cancer Society (Vine)
● Practical Action (Vine)
12. Mission Execution
● ASH - What Happens Every 6 Seconds
● Dave Thomas Foundation - #NationalAdoptionMonth
● UNOS - This Breath Made Possible
● BFAS - A Friend Like Tuna
13. What Types of Videos Work Best?
● Stop Motion
● Before & After
● Linear Storytelling
21. Stop Motion
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Plan Your Shoot (do the math)
Do a Few Test-Shots
Lock Down Your Camera (phone)
Shoot Stills & Convert (instagram-only)
Consistent Lighting?
22. Before and After
● It’s all in the cut
● Tripod helps - need to continue the exact
shot
● Similar to stop motion
● Best to do with a partner
● Distract with sound
● Practice!
24. How Do People See It?
● YouTube Compilations
● Hashtags
● Building a Network of Followers
25. YouTube Compilations
● Works great for Vine Videos on theme
● Works great to collect #hashtag videos and
share
● Allows you to curate and moderate #hashtag
● Better for embedding
● Eg. Six Second Science
26. Hashtags
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Let your community make videos for you
Connect to specific communities
Track conversations across social media
App-specific
Nobody “owns” a hashtag (ex. #btv #psfr #teenytiny)
27. Building a Network of Followers
● Like all other social media
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Quid pro quo
Be a human being
Ask for shares
Consistent, quality content
● Use your other channels
● Experimentation is rewarded
29. Let’s Make Some Teeny Tiny Videos
1. Meet Your Group
2. Decide on a Cause
3. Choose Your Goal and Define Your
Audience
4. Decide on a Concept
5. Plan Your Shoot (gather materials, build your “set,” etc.)
6. Shoot Your Video and Post with #teenytiny
7. Rinse and Repeat